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| Lidl and Aldi go head-to-head offering cheap school uniforms | Lidl and Aldi go head-to-head offering cheap school uniforms |
| (7 months later) | |
| Aldi cuts the price of its Back to School uniform set to £3.75 in response to a similar offer from Lidl | |
| Rebecca Smithers Consumer affairs correspondent | |
| Thu 13 Jul 2017 00.00 BST | |
| Last modified on Sat 2 Dec 2017 17.51 GMT | |
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| The German discount supermarkets Lidl and Aldi have started a school uniform price war, with each chain offering an entire outfit for £3.75 – the cheapest on the market. | The German discount supermarkets Lidl and Aldi have started a school uniform price war, with each chain offering an entire outfit for £3.75 – the cheapest on the market. |
| Lidl said the package of four primary school essentials – two polo shirts, a sweatshirt or jumper and trousers or pleated skirt – would go on sale for £3.75 next Thursday. | Lidl said the package of four primary school essentials – two polo shirts, a sweatshirt or jumper and trousers or pleated skirt – would go on sale for £3.75 next Thursday. |
| In response, its rival Aldi slashed its earlier offer of £4 for its Back to School uniform made up of the same items to £3.75. It goes on sale online and in stores on Thursday 13 July, available while stocks last. | In response, its rival Aldi slashed its earlier offer of £4 for its Back to School uniform made up of the same items to £3.75. It goes on sale online and in stores on Thursday 13 July, available while stocks last. |
| State schools break up for the six-week summer holiday over the next two weeks and supermarkets have been jostling to offer the cheapest deal to tempt parents to buy sooner rather than later. | State schools break up for the six-week summer holiday over the next two weeks and supermarkets have been jostling to offer the cheapest deal to tempt parents to buy sooner rather than later. |
| Lidl’s first-ever school uniform collection sold out in just a week last year. It claimed the new range was the best value on the high street, offering a 56% saving on the same items from Tesco, which cost £6.25. Shirts are made of 100% cotton, girls’ skirts have permanent pleats and the school shoes are leather. The collection features 26 pieces including sportswear, footwear and parka coats, with sweatshirts starting from £1.25 and leather shoes at £6.99. | Lidl’s first-ever school uniform collection sold out in just a week last year. It claimed the new range was the best value on the high street, offering a 56% saving on the same items from Tesco, which cost £6.25. Shirts are made of 100% cotton, girls’ skirts have permanent pleats and the school shoes are leather. The collection features 26 pieces including sportswear, footwear and parka coats, with sweatshirts starting from £1.25 and leather shoes at £6.99. |
| “We have always been committed to helping households save money on everyday family essentials and school uniforms should be no exception,” said Ryan McDonnell, commercial director of Lidl UK. | “We have always been committed to helping households save money on everyday family essentials and school uniforms should be no exception,” said Ryan McDonnell, commercial director of Lidl UK. |
| A spokesperson for Sainsbury’s said its new Tu school uniform range had over 200 options for customers, with a wide range of colours. Like other retailers, it typically offers items in multipacks - polo shirts in packs of three from £3.50 per pack, trousers and skirts at £7 for a pack of two and sweatshirts start at £4 for a pack of two. | A spokesperson for Sainsbury’s said its new Tu school uniform range had over 200 options for customers, with a wide range of colours. Like other retailers, it typically offers items in multipacks - polo shirts in packs of three from £3.50 per pack, trousers and skirts at £7 for a pack of two and sweatshirts start at £4 for a pack of two. |
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