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China's Great Wall eyes Fiat Chrysler bid | China's Great Wall eyes Fiat Chrysler bid |
(35 minutes later) | |
Chinese carmaker Great Wall Motor is sizing up Fiat Chrysler, producer of Jeep, the classic American off-roader. | |
A Great Wall official told Reuters it had "an intention to acquire" the Italian-American group - the world's seventh-largest car maker. | A Great Wall official told Reuters it had "an intention to acquire" the Italian-American group - the world's seventh-largest car maker. |
It follows earlier reports that Great Wall had asked to meet Fiat executives to discuss buying its Jeep brand. | It follows earlier reports that Great Wall had asked to meet Fiat executives to discuss buying its Jeep brand. |
Jeep, which celebrated its 75th birthday last year, is considered FCA's most marketable brand. | Jeep, which celebrated its 75th birthday last year, is considered FCA's most marketable brand. |
Global ambitions | |
Shares in Fiat Chrysler Automobiles jumped 3.5% in Milan on Monday following the news. | Shares in Fiat Chrysler Automobiles jumped 3.5% in Milan on Monday following the news. |
Yale Zhang, head of Shanghai-based consultancy Automotive Foresight, said: "Jeep is the most logical choice, since [Great Wall] wants to be the largest SUV maker in the world. | |
"The Jeep brand is recognised globally. I think Great Wall Motor is eyeing a global strategy, not just the United States." | |
Set up in 1984, it is China's largest SUV and pick-up truck producer. | |
If the bid is successful, it could accelerate Great Wall's push into the US market. | |
Earlier this year, it officially launched a new premium SUV brand called Wei, which potentially could tap into the US market. | |
FCA has not commented so far, but chief executive Sergio Marchionne is seeking a partner or buyer to help it manage rising costs, emissions regulations and the development of electric and self-driving cars. | |
Jeep is consider to be the jewel in the company's crown, with an international reputation that has been built up since the Second World War. | |
Fiat Chrysler also owns Alfa Romeo, Maserati and RAM trucks. |