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| Amazon Plans to Lower Some Prices at Whole Foods | Amazon Plans to Lower Some Prices at Whole Foods |
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| SEATTLE — Amazon on Thursday gave a glimpse for the first time of how the company plans to shake up Whole Foods, and it includes lower prices on organic avocados, baby kale and rotisserie chickens. | SEATTLE — Amazon on Thursday gave a glimpse for the first time of how the company plans to shake up Whole Foods, and it includes lower prices on organic avocados, baby kale and rotisserie chickens. |
| In a statement announcing that its acquisition of Whole Foods will close on Monday, the internet retailer said it would waste no time making changes at the more than 460 Whole Foods stores in the United States, Canada and Britain. The biggest of the changes, widely expected since Amazon announced the deal in June, seemed aimed at changing the store’s reputation as “Whole Paycheck” — a seller of food that might be wholesome for customers but also devastating to their pocket books. | In a statement announcing that its acquisition of Whole Foods will close on Monday, the internet retailer said it would waste no time making changes at the more than 460 Whole Foods stores in the United States, Canada and Britain. The biggest of the changes, widely expected since Amazon announced the deal in June, seemed aimed at changing the store’s reputation as “Whole Paycheck” — a seller of food that might be wholesome for customers but also devastating to their pocket books. |
| No more. Amazon said it would offer lower prices on a “selection of best-selling staples across its stores, with much more to come.” The items include Whole Trade bananas, organic large brown eggs, responsibly farmed salmon and tilapia, crunchy almond butter, organic Fuji apples and butter. | No more. Amazon said it would offer lower prices on a “selection of best-selling staples across its stores, with much more to come.” The items include Whole Trade bananas, organic large brown eggs, responsibly farmed salmon and tilapia, crunchy almond butter, organic Fuji apples and butter. |
| Notably, Amazon and Whole Foods did not say in its statement how much those prices would be reduced. Brooke Buchanan, a spokeswoman for Whole Foods, declined to provide further details on the plan. | Notably, Amazon and Whole Foods did not say in its statement how much those prices would be reduced. Brooke Buchanan, a spokeswoman for Whole Foods, declined to provide further details on the plan. |
| Amazon also said that its Prime membership program, which costs $99 a year and includes fast shipping time on online orders, a video streaming service and other benefits, will eventually become Whole Foods’ customer rewards program, providing members with further savings in stores. It did not provide any other details about those plans. | Amazon also said that its Prime membership program, which costs $99 a year and includes fast shipping time on online orders, a video streaming service and other benefits, will eventually become Whole Foods’ customer rewards program, providing members with further savings in stores. It did not provide any other details about those plans. |
| Whole Foods’ private label products will become available through Amazon’s various online services and Amazon lockers — which provide automated pickup locations for online orders — will be installed in some Whole Foods markets. Customers will be able to return online orders to Amazon through the lockers. | Whole Foods’ private label products will become available through Amazon’s various online services and Amazon lockers — which provide automated pickup locations for online orders — will be installed in some Whole Foods markets. Customers will be able to return online orders to Amazon through the lockers. |
| Shares of some of the country’s biggest grocery companies fell sharply after Amazon’s announcement. Kroger fell more than 8 percent, and Walmart, the nation’s biggest grocer, fell about 2 percent. |