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V&A acquires Jeremy Corbyn bootleg T-shirt | V&A acquires Jeremy Corbyn bootleg T-shirt |
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Jeremy Corbyn has made it into fashion history after a T-shirt bearing his name and an altered Nike swoosh was acquired by the Victoria & Albert Museum for one of its galleries. | Jeremy Corbyn has made it into fashion history after a T-shirt bearing his name and an altered Nike swoosh was acquired by the Victoria & Albert Museum for one of its galleries. |
The museum, now run by Tristram Hunt, a former Labour MP and critic of Corbyn, will display the garment in its collection charting how moments of political and social change have a bearing on design trends. | The museum, now run by Tristram Hunt, a former Labour MP and critic of Corbyn, will display the garment in its collection charting how moments of political and social change have a bearing on design trends. |
A fashion label, Bristol Street Wear, released the design during the 2017 general election campaign, and it quickly became popular with supporters of the Labour leader. There are a number of pictures of fans wearing the T-shirt standing next to Corbyn, and it featured heavily at Glastonbury festival. | A fashion label, Bristol Street Wear, released the design during the 2017 general election campaign, and it quickly became popular with supporters of the Labour leader. There are a number of pictures of fans wearing the T-shirt standing next to Corbyn, and it featured heavily at Glastonbury festival. |
Hunt, the director of the V&A, said: “As the nation’s storehouse for contemporary design and fashion, we are delighted to acquire the Corbyn T-shirt. It is also a rather strong statement of our belief in curatorial autonomy.” | Hunt, the director of the V&A, said: “As the nation’s storehouse for contemporary design and fashion, we are delighted to acquire the Corbyn T-shirt. It is also a rather strong statement of our belief in curatorial autonomy.” |
The V&A said the T-shirt was an example of “bootlegging”, where brands are repurposed for subversive effect. The shirt has a version of the 1971 Nike swoosh logo, with the brand replaced with Corbyn’s name. | The V&A said the T-shirt was an example of “bootlegging”, where brands are repurposed for subversive effect. The shirt has a version of the 1971 Nike swoosh logo, with the brand replaced with Corbyn’s name. |
Corinna Gardner, keeper of the V&A’s design, architecture and digital department, said the Corbyn logo on the garment was “inherently digital in its translation of online culture and memes into material form [and] enables us to ask questions about the role of data and social media in the recent election campaign”. | Corinna Gardner, keeper of the V&A’s design, architecture and digital department, said the Corbyn logo on the garment was “inherently digital in its translation of online culture and memes into material form [and] enables us to ask questions about the role of data and social media in the recent election campaign”. |
“Added to this, it captures the current vogue for slogan tees and the growing influence of street wear brands,” she said. | “Added to this, it captures the current vogue for slogan tees and the growing influence of street wear brands,” she said. |
Bristol Street Wear, which donated the T-shirt, said: “It’s great to see the typically dismissed art form, ‘bootlegs’, given pride of place at the V&A. This T-shirt spoke to so many people. It was immediate, it was fun, it started debates, it was censored and it even got us into trouble – everything good art should.” | Bristol Street Wear, which donated the T-shirt, said: “It’s great to see the typically dismissed art form, ‘bootlegs’, given pride of place at the V&A. This T-shirt spoke to so many people. It was immediate, it was fun, it started debates, it was censored and it even got us into trouble – everything good art should.” |
Other recently acquired items in the collection include a pussyhat from the 2017 Women’s March, a flag designed for the first refugee team to compete in the Olympic Games, a tile from the exterior of Grayson Perry’s 2015 House for Essex and a 3D-printed titanium handlebar used by the cyclist Bradley Wiggins in his hour record attempt on 7 June 2015. | Other recently acquired items in the collection include a pussyhat from the 2017 Women’s March, a flag designed for the first refugee team to compete in the Olympic Games, a tile from the exterior of Grayson Perry’s 2015 House for Essex and a 3D-printed titanium handlebar used by the cyclist Bradley Wiggins in his hour record attempt on 7 June 2015. |