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| Aldi and Lidl increase share of British shoppers as inflation hits spending | Aldi and Lidl increase share of British shoppers as inflation hits spending |
| (35 minutes later) | |
| Aldi and Lidl now account for £1 in every £8 spent in the UK, with two-thirds of British shoppers visiting the discounters over the last three months. | Aldi and Lidl now account for £1 in every £8 spent in the UK, with two-thirds of British shoppers visiting the discounters over the last three months. |
| The German chains are outpacing their bigger rivals as inflation and stagnating wages continue to eat into families’ spare cash, prompting them to seek ways of saving money. | The German chains are outpacing their bigger rivals as inflation and stagnating wages continue to eat into families’ spare cash, prompting them to seek ways of saving money. |
| The chains are also rapidly opening new stores while traditional supermarkets have closed outlets as their biggest out-of-town stores have proved less popular when it’s possible to buy a weekly shop online or save money by picking up fresh goods at local stores only when required. | |
| Lidl was the UK’s fastest growing grocery chain in the three months to 10 September, when sales increased 19.2%, taking its market share to a new high of 5.3%, according to the latest figures from Kantar Worldpanel. It achieved strong sales of fresh and chilled goods including dairy, white and rosé wine. | |
| Despite the strong growth, seasonal fluctuations in trade mean it is now back on a par with Waitrose, where sales rose 2.4%, after overtaking the chain last month. | |
| Aldi’s sales rose 15.6% taking its market share to 6.9%, widening its lead on the Co-op, where sales fell back for the second month in a row. | |
| In the past three months almost 63% of shoppers visited one of the discounters, up from 58.5% last year. Their market has risen to 12.2%, a surge from less than 10% only two years ago. | In the past three months almost 63% of shoppers visited one of the discounters, up from 58.5% last year. Their market has risen to 12.2%, a surge from less than 10% only two years ago. |
| All the major grocery chains are benefiting as food price inflation, which emerged in January this year after more than two years of price falls, remains above 3%. Prices rose 3.2% in the period, partly as a result of the fall in the pound since the Brexit vote. The volume of goods sold also rose, increasing total market sales by 3.6%. | All the major grocery chains are benefiting as food price inflation, which emerged in January this year after more than two years of price falls, remains above 3%. Prices rose 3.2% in the period, partly as a result of the fall in the pound since the Brexit vote. The volume of goods sold also rose, increasing total market sales by 3.6%. |
| It is the sixth consecutive month in which sales have risen by more than 3% with all four of the major supermarket chains – Tesco, Sainsbury’s, Asda and Morrisons – booking an uptick in business. | It is the sixth consecutive month in which sales have risen by more than 3% with all four of the major supermarket chains – Tesco, Sainsbury’s, Asda and Morrisons – booking an uptick in business. |
| Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “We haven’t seen sustained market growth of this kind since May 2013.” | Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “We haven’t seen sustained market growth of this kind since May 2013.” |
| The growth came despite disappointing August weather which hit sales of traditional summer foods. Sales of prepared salad fell 6% while both scotch eggs and sun care were down 16%. In contrast the public spent almost £4m on cold treatments in August – an increase of almost £2m on that spent in the same month last year. | The growth came despite disappointing August weather which hit sales of traditional summer foods. Sales of prepared salad fell 6% while both scotch eggs and sun care were down 16%. In contrast the public spent almost £4m on cold treatments in August – an increase of almost £2m on that spent in the same month last year. |