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You can find the current article at its original source at https://www.theguardian.com/commentisfree/2017/sep/23/what-no-queues-has-apple-lost-its-core-supporters
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| Version 0 | Version 1 |
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| What, no queue? Has Apple lost its core supporters? | What, no queue? Has Apple lost its core supporters? |
| (4 months later) | |
| Sun 24 Sep 2017 00.05 BST | |
| Last modified on Sat 2 Dec 2017 02.41 GMT | |
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| There has been a muted response to Apple’s iPhone 8 and 8 Plus going on sale. One has become accustomed to the sight of Apple fans queueing in droves to get their latest offerings. | There has been a muted response to Apple’s iPhone 8 and 8 Plus going on sale. One has become accustomed to the sight of Apple fans queueing in droves to get their latest offerings. |
| While I always thought they put the “i” into idiot, it could be quite cute: some would queue, tooled up with sleeping bags and, one presumes, Kendal Mint Cake. It was as though they were involved in a perilous quest and weren’t just trying to get their hands on a phone a whole couple of days earlier than everybody else. | While I always thought they put the “i” into idiot, it could be quite cute: some would queue, tooled up with sleeping bags and, one presumes, Kendal Mint Cake. It was as though they were involved in a perilous quest and weren’t just trying to get their hands on a phone a whole couple of days earlier than everybody else. |
| However, this time, there was barely anybody queueing in London or, indeed, other sites across the world. You couldn’t really call it a queue in London – the meagre scrum had the ambience of a disused bus stop. | However, this time, there was barely anybody queueing in London or, indeed, other sites across the world. You couldn’t really call it a queue in London – the meagre scrum had the ambience of a disused bus stop. |
| Some reports say that those who queued were outnumbered and applauded by Apple staff when they opened the doors. Is this all to do with the imminent arrival of yet another new iPhone (iPhone X) in just over a month or is the dreaded brand fatigue setting in? | Some reports say that those who queued were outnumbered and applauded by Apple staff when they opened the doors. Is this all to do with the imminent arrival of yet another new iPhone (iPhone X) in just over a month or is the dreaded brand fatigue setting in? |
| Come November, all should become clear as to whether the Brits have lost their appetite for queueing for Apple. | Come November, all should become clear as to whether the Brits have lost their appetite for queueing for Apple. |
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