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Jaffa Cakes packet size reduced in latest 'shrinkflation' move Jaffa Cakes packet size reduced in latest 'shrinkflation' move
(35 minutes later)
These are the latest examples of “shrinkflation”, a phenomenon that sees manufacturers reduce the size of products ranging from chocolate bars to fruit juice and even toilet roll but consumers still paying the same price. Notable examples include Toblerone spacing out its signature triangles and Mars shrinking its sharing bags of Maltesers by 15%. These are the latest examples of “shrinkflation”, a phenomenon whereby manufacturers reduce the size of products ranging from chocolate bars to fruit juice and even toilet roll but consumers still pay the same price. Notable examples include Toblerone spacing out its signature triangles and Mars shrinking its sharing bags of Maltesers by 15%.