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Twitter trials 280-character tweet limit | Twitter trials 280-character tweet limit |
(35 minutes later) | |
Social media site Twitter is trialling longer character limits to help users "easily express themselves". | Social media site Twitter is trialling longer character limits to help users "easily express themselves". |
Twitter currently limits tweets to 140 characters, but has doubled that to 280 characters for a small group of users. | Twitter currently limits tweets to 140 characters, but has doubled that to 280 characters for a small group of users. |
The current character limit was "a major cause of frustration" for some users, the firm said in a blog post. | The current character limit was "a major cause of frustration" for some users, the firm said in a blog post. |
The firm has been suffering from slowing growth and the shift could be one way for the firm to widen its appeal and attract new users. | The firm has been suffering from slowing growth and the shift could be one way for the firm to widen its appeal and attract new users. |
"Trying to cram your thoughts into a Tweet - we've all been there, and it's a pain," Twitter product manager Aliza Rosen wrote. | "Trying to cram your thoughts into a Tweet - we've all been there, and it's a pain," Twitter product manager Aliza Rosen wrote. |
Ms Rosen said the longer character limit was being tested in all languages bar Japanese, Chinese and Korean which she said could convey more information in a single character. | Ms Rosen said the longer character limit was being tested in all languages bar Japanese, Chinese and Korean which she said could convey more information in a single character. |
"We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters - we felt it, too. | "We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters - we felt it, too. |
"But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint," she said. | "But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint," she said. |
Analysis, Dave Lee, BBC North America technology reporter | |
With constant concerns over hate speech, propaganda bots, and trolling - you might wonder why Twitter is spending its time worrying about doubling the character limit. | |
Me too, if I'm honest. | |
But whatever - Jack Dorsey is right to point out that the 140 limit was only ever a technical limitation owing to the limits of text messages, something the service hasn't had to worry about for a long time. | |
So why not make it a little longer? | |
It won't be a dramatic change. | |
Twitter will hope it increases the engagement and attention times of its users. | |
Marketers will have more characters with which to get their message across, which might make Twitter a bit more cash. | |
@DaveLeeBBC | |
Twitter's founder Jack Dorsey was one of the first to try the new limit out, saying it was "a small change, but a big move for us". | Twitter's founder Jack Dorsey was one of the first to try the new limit out, saying it was "a small change, but a big move for us". |
But not all users were convinced. Writer Sarah Kendzior said it was too long. | But not all users were convinced. Writer Sarah Kendzior said it was too long. |
And The Times journalist Sathnam Sanghera pointed out that US President Donald Trump, famed for his prolific tweeting, could get more characters. | And The Times journalist Sathnam Sanghera pointed out that US President Donald Trump, famed for his prolific tweeting, could get more characters. |
But Twitter said the change could mean people tweet more frequently. | But Twitter said the change could mean people tweet more frequently. |
"When people don't have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting," Ms Rosen said. | "When people don't have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting," Ms Rosen said. |
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