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Gucci boss pledges firm to go fur free in 2018 | Gucci boss pledges firm to go fur free in 2018 |
(about 4 hours later) | |
Luxury fashion brand Gucci will go fur-free from next year, the company's chief executive has announced. | Luxury fashion brand Gucci will go fur-free from next year, the company's chief executive has announced. |
Marco Bizzarri told a London College of Fashion event that the move was part of a commitment to "sustainability". | |
The Italian fashion house will make the changes from the brand's spring-summer 2018 collection and auction off all of its remaining animal fur items. | The Italian fashion house will make the changes from the brand's spring-summer 2018 collection and auction off all of its remaining animal fur items. |
Campaigners hailed the move as a "huge game-changer", but a fur trade body said the decision made "no sense". | |
The change means Gucci will no longer use mink, coyote, raccoon dog, fox, rabbit and all others species specially bred or caught. | The change means Gucci will no longer use mink, coyote, raccoon dog, fox, rabbit and all others species specially bred or caught. |
Mr Bizzarri said: "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals." | |
He said the new approach was in part thanks to Gucci's creative director, Alessandro Michele, who was appointed in 2015. | He said the new approach was in part thanks to Gucci's creative director, Alessandro Michele, who was appointed in 2015. |
"In selecting a new creative director, I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time," Mr Bizzarri added. | |
Gucci's remaining animal fur items will be sold at auction, with the proceeds going to animal rights organisations Humane Society International and LAV. | Gucci's remaining animal fur items will be sold at auction, with the proceeds going to animal rights organisations Humane Society International and LAV. |
Kitty Block, president of Humane Society International, welcomed the brand's "compassionate decision". | Kitty Block, president of Humane Society International, welcomed the brand's "compassionate decision". |
"Gucci going fur-free is a huge game-changer," she said. | "Gucci going fur-free is a huge game-changer," she said. |
"For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion." | "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion." |
Gucci will become part of the Fur Free Alliance - an international group of organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry. | Gucci will become part of the Fur Free Alliance - an international group of organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry. |
Joh Vinding, the alliance's chairman, said: "Gucci is taking a bold stand for animals, showing the world that the future of fashion is fur-free." | Joh Vinding, the alliance's chairman, said: "Gucci is taking a bold stand for animals, showing the world that the future of fashion is fur-free." |
But the International Fur Federation, which represents the global fur industry, said it was surprised by the decision. | |
The trade body's CEO, Mark Oaten, said: "Claiming they have done this for environmental reasons makes no sense. | |
"Fur is the most natural fashion item. It comes from nature and lasts for decades, unlike chemical-based fabrics or fake fur." | |
Gucci's decision follows that of its Italian fashion rival Armani, which announced last year that it would no longer feature fur in its collections. | Gucci's decision follows that of its Italian fashion rival Armani, which announced last year that it would no longer feature fur in its collections. |
Fur farming was banned in the UK in 2000. | Fur farming was banned in the UK in 2000. |
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