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Sunwing flyer sues because he got sparkling wine not champagne | Sunwing flyer sues because he got sparkling wine not champagne |
(1 day later) | |
A Canadian man has filed a lawsuit against Sunwing Airlines for promising a champagne service and instead serving sparkling wine. | A Canadian man has filed a lawsuit against Sunwing Airlines for promising a champagne service and instead serving sparkling wine. |
Daniel Macduff booked a holiday to Cuba through Sunwing that advertised a complimentary on-board champagne toast. | Daniel Macduff booked a holiday to Cuba through Sunwing that advertised a complimentary on-board champagne toast. |
Mr Macduff, from Quebec, said he received a cheaper bubbly instead - and only on the outgoing flight. | Mr Macduff, from Quebec, said he received a cheaper bubbly instead - and only on the outgoing flight. |
The airline said it believes the lawsuit "to be frivolous and without merit". | The airline said it believes the lawsuit "to be frivolous and without merit". |
Mr Macduff's lawyer says the class action hinges on misleading marketing and not the quality of the wine served. | Mr Macduff's lawyer says the class action hinges on misleading marketing and not the quality of the wine served. |
"It's not about the pettiness of champagne versus sparkling wine," said Montreal-based lawyer Sébastien Paquette. | "It's not about the pettiness of champagne versus sparkling wine," said Montreal-based lawyer Sébastien Paquette. |
"It's the consumer message behind it." | "It's the consumer message behind it." |
Mr Paquette said references to real champagne - a sparkling wine variety made specifically in the Champagne region in France - was front and centre in Sunwing's marketing materials. | Mr Paquette said references to real champagne - a sparkling wine variety made specifically in the Champagne region in France - was front and centre in Sunwing's marketing materials. |
In an emailed statement, Sunwing said the terms "champagne vacations" and "champagne service" were used "to denote a level of service in reference to the entire hospitality package" and not to describe the in-flight beverages. | In an emailed statement, Sunwing said the terms "champagne vacations" and "champagne service" were used "to denote a level of service in reference to the entire hospitality package" and not to describe the in-flight beverages. |
The airline says it still offers sparkling wine to all its passengers on flights to southern vacation destinations, but are no longer referencing "champagne service" in active marketing campaigns. | The airline says it still offers sparkling wine to all its passengers on flights to southern vacation destinations, but are no longer referencing "champagne service" in active marketing campaigns. |
Sunwing said it has always described these services as including "a complimentary welcome glass of sparkling wine" and announce it as such on the aircraft. | |
The airline added the inflight service has been "consistently been well-received by customers". | |
The class action has yet to be certified by the courts, but seeks compensation for the monetary difference between the actual wine served and a glass of champagne as well as punitive damages. | The class action has yet to be certified by the courts, but seeks compensation for the monetary difference between the actual wine served and a glass of champagne as well as punitive damages. |
Mr Paquette said about 1,600 other plaintiffs have come forward in Quebec to join the lawsuit. | Mr Paquette said about 1,600 other plaintiffs have come forward in Quebec to join the lawsuit. |
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