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You can find the current article at its original source at https://www.theguardian.com/business/2017/oct/24/poundland-reaches-deal-with-toblerone-makers-over-copycat-bar
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| Version 0 | Version 1 |
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| Poundland reaches deal with Toblerone makers over copycat bar | Poundland reaches deal with Toblerone makers over copycat bar |
| (3 months later) | |
| The budget retailer’s Twin Peaks bar had been the subject of a legal wrangle with the Swiss chocolatier | |
| Sarah Butler | |
| Tue 24 Oct 2017 18.38 BST | |
| Last modified on Sat 2 Dec 2017 17.50 GMT | |
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| Poundland is being forced to redesign its copycat Toblerone bar, but can sell half a million of the lookalike chocolate this Christmas after reaching a sweet deal with the Swiss original’s owners. | Poundland is being forced to redesign its copycat Toblerone bar, but can sell half a million of the lookalike chocolate this Christmas after reaching a sweet deal with the Swiss original’s owners. |
| In July, the budget chain was forced to delay the launch of its Twin Peaks bar, which has two points per segment, rather than the single peak of a Toblerone, after a legal warning from the brand’s owner, a Swiss division of US confectionery and snacks group Mondelēz. | In July, the budget chain was forced to delay the launch of its Twin Peaks bar, which has two points per segment, rather than the single peak of a Toblerone, after a legal warning from the brand’s owner, a Swiss division of US confectionery and snacks group Mondelēz. |
| Poundland said that 500,000 of the bars, which are currently in production, would go on sale in December in “distinctive packaging” different from the light-gold wrapper it originally planned. | Poundland said that 500,000 of the bars, which are currently in production, would go on sale in December in “distinctive packaging” different from the light-gold wrapper it originally planned. |
| The deal brings to an end a three-month legal wrangle in which Poundland tried to claim that the Toblerone shape was no longer distinctive. The retailer said it wanted to launch Twin Peaks “in response to the unfavourable reception” that greeted Toblerone’s new version with fewer chunks, launched last year after chocolate and other ingredient prices rose. | The deal brings to an end a three-month legal wrangle in which Poundland tried to claim that the Toblerone shape was no longer distinctive. The retailer said it wanted to launch Twin Peaks “in response to the unfavourable reception” that greeted Toblerone’s new version with fewer chunks, launched last year after chocolate and other ingredient prices rose. |
| “Poundland is an important and valued customer of Mondelēz, so we are glad that we have reached a solution for their Twin Peaks bar,” a spokesperson for Mondelēz said. | “Poundland is an important and valued customer of Mondelēz, so we are glad that we have reached a solution for their Twin Peaks bar,” a spokesperson for Mondelēz said. |
| “Toblerone is one of the most loved, unique, best-value Swiss-made chocolate products in the world. Its high-quality, special Swiss recipe and triangular peaks have been delighting people around the world since 1908, and we believe will continue to do so for future generations of chocolate lovers too.” | “Toblerone is one of the most loved, unique, best-value Swiss-made chocolate products in the world. Its high-quality, special Swiss recipe and triangular peaks have been delighting people around the world since 1908, and we believe will continue to do so for future generations of chocolate lovers too.” |
| Poundland said it would relaunch Twin Peaks in the new year “with a modified shape that still offers customers 180g of British-made chocolate inspired by the Wrekin and Ercall hills in Shropshire”. | Poundland said it would relaunch Twin Peaks in the new year “with a modified shape that still offers customers 180g of British-made chocolate inspired by the Wrekin and Ercall hills in Shropshire”. |
| “Following positive discussions, we can confirm Poundland and Mondelēz have come to an agreement that allows both businesses to put their Twin Peaks dispute behind them,” the company said in a statement. | “Following positive discussions, we can confirm Poundland and Mondelēz have come to an agreement that allows both businesses to put their Twin Peaks dispute behind them,” the company said in a statement. |
| Food & drink industry | |
| Poundland | |
| Mondelēz | |
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