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Amazon US Open tennis deal sparks speculation over Premier League bid Amazon US Open tennis deal sparks speculation over Premier League bid
(2 months later)
Company is understood to have struck five-year deal for UK rights to tournament as BT and Sky prepare for football battle
Mark Sweney
Wed 15 Nov 2017 15.09 GMT
First published on Wed 15 Nov 2017 14.26 GMT
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Amazon is understood to have snapped up the UK TV rights to the US Open tennis tournament, in a move likely to cause further speculation that it is a potential competitor in the upcoming Premier League rights auction.Amazon is understood to have snapped up the UK TV rights to the US Open tennis tournament, in a move likely to cause further speculation that it is a potential competitor in the upcoming Premier League rights auction.
The company is understood to have struck a five-year deal for the US Open, which has previously been shown by Sky and Eurosport in the UK. Amazon is estimated to have paid about $40m (£30m) for the rights, although this has not been confirmed.The company is understood to have struck a five-year deal for the US Open, which has previously been shown by Sky and Eurosport in the UK. Amazon is estimated to have paid about $40m (£30m) for the rights, although this has not been confirmed.
Securing the rights to one of the four grand slams adds to Amazon’s £50m, five-year deal for the UK rights to the ATP World Tour, for which it outbid Sky.Securing the rights to one of the four grand slams adds to Amazon’s £50m, five-year deal for the UK rights to the ATP World Tour, for which it outbid Sky.
On Wednesday, Discovery-owned Eurosport and the United States Tennis Association announced a five-year deal to continue to broadcast the US Open across Europe until 2022.On Wednesday, Discovery-owned Eurosport and the United States Tennis Association announced a five-year deal to continue to broadcast the US Open across Europe until 2022.
Conspicuously, the deal excludes the TV rights in the UK and Ireland, which Eurosport has traditionally held and sub-licensed to Sky. Amazon is understood to have successfully bid to carve out the UK and Ireland rights, but is not ready to make an official announcement.Conspicuously, the deal excludes the TV rights in the UK and Ireland, which Eurosport has traditionally held and sub-licensed to Sky. Amazon is understood to have successfully bid to carve out the UK and Ireland rights, but is not ready to make an official announcement.
Last year, Sky Sports dropped its coverage of the US Open after 25 years, ending one of the longest major sports rights deals.Last year, Sky Sports dropped its coverage of the US Open after 25 years, ending one of the longest major sports rights deals.
Richard Scudamore, the chief executive of the Premier League, has said the league is “technology neutral” and large digital companies could pose a real threat to the rights holders BT and Sky.Richard Scudamore, the chief executive of the Premier League, has said the league is “technology neutral” and large digital companies could pose a real threat to the rights holders BT and Sky.
The pair are preparing to go to battle to renew their £5.14bn Premier League rights early next year, with both companies hoping for an end to rampant price inflation.The pair are preparing to go to battle to renew their £5.14bn Premier League rights early next year, with both companies hoping for an end to rampant price inflation.
Analysts estimate that Sky could be forced to pay an extra £600m annually to retain the lion’s share of Premier League matches, a total of £6bn for the next three-year deal.Analysts estimate that Sky could be forced to pay an extra £600m annually to retain the lion’s share of Premier League matches, a total of £6bn for the next three-year deal.
Google, Apple, Netflix and Facebook, which in September stunned observers by making an ultimately unsuccessful $600m bid for Indian Premier League cricket live streaming, are other possible rivals for UK sports rights.Google, Apple, Netflix and Facebook, which in September stunned observers by making an ultimately unsuccessful $600m bid for Indian Premier League cricket live streaming, are other possible rivals for UK sports rights.
Amazon’s stock market value of $547bn makes it about 10 times the size of Sky and BT combined. It has been increasing the sport-focused content on its service in recent months.Amazon’s stock market value of $547bn makes it about 10 times the size of Sky and BT combined. It has been increasing the sport-focused content on its service in recent months.
In May, Amazon added 40 streaming TV channels in the UK, including Eurosport, French Open tennis and Olympic coverage from next year. Last month, the company agreed a deal to make a fly-on-the wall series with Manchester City.In May, Amazon added 40 streaming TV channels in the UK, including Eurosport, French Open tennis and Olympic coverage from next year. Last month, the company agreed a deal to make a fly-on-the wall series with Manchester City.
According to a source, it is seeking to do the same with New Zealand’s All Blacks and a Formula One team such as Ferrari.According to a source, it is seeking to do the same with New Zealand’s All Blacks and a Formula One team such as Ferrari.
Amazon also has the rights to live audio-streaming for Bundesliga football commentaries in Germany, available through its Amazon Music service.Amazon also has the rights to live audio-streaming for Bundesliga football commentaries in Germany, available through its Amazon Music service.
Follow Guardian Business on Twitter at @BusinessDesk, or sign up to the daily Business Today email hereFollow Guardian Business on Twitter at @BusinessDesk, or sign up to the daily Business Today email here
Sports rights
Amazon
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