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| Version 1 | Version 2 |
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| Rappers and bloggers join London mayor's campaign against knives | Rappers and bloggers join London mayor's campaign against knives |
| (21 days later) | |
| Social media figures throw weight behind London Needs You Alive appeal after 40 under-25s died in stabbings in city this year | Social media figures throw weight behind London Needs You Alive appeal after 40 under-25s died in stabbings in city this year |
| Damien Gayle and | |
| Stacee Smith | |
| Wed 15 Nov 2017 16.32 GMT | Wed 15 Nov 2017 16.32 GMT |
| Last modified on Mon 5 Feb 2018 15.14 GMT | |
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| The Mobo-nominated rapper Yungen is among a group of youth influencers enlisted by the mayor of London for an initiative to persuade young people to leave knives at home, after stabbings claimed the lives of 40 under-25s in the city this year. | The Mobo-nominated rapper Yungen is among a group of youth influencers enlisted by the mayor of London for an initiative to persuade young people to leave knives at home, after stabbings claimed the lives of 40 under-25s in the city this year. |
| The artist, whose single Bestie recently peaked at number 10 in the pop charts, joins the grime MC Bossman Birdie, photographer Tom Sloan, blogger the Slumflower and poet Hussain Manawer among the social media figures who are throwing their weight behind the campaign. | The artist, whose single Bestie recently peaked at number 10 in the pop charts, joins the grime MC Bossman Birdie, photographer Tom Sloan, blogger the Slumflower and poet Hussain Manawer among the social media figures who are throwing their weight behind the campaign. |
| “I know what it’s like to be from an estate and how easy it is to get caught up in drama and now I’m in a position to see there is more to life,” Yungen said. “I wanna share that with younger people who may have more potential than they feel they do.” | “I know what it’s like to be from an estate and how easy it is to get caught up in drama and now I’m in a position to see there is more to life,” Yungen said. “I wanna share that with younger people who may have more potential than they feel they do.” |
| In 2016, knife crime across England and Wales rose by 14%, while the past 12 months have seen a 31% increase. Forty Londoners under 25 have been fatally stabbed on London’s streets since January this year – 16 of them teenagers. | In 2016, knife crime across England and Wales rose by 14%, while the past 12 months have seen a 31% increase. Forty Londoners under 25 have been fatally stabbed on London’s streets since January this year – 16 of them teenagers. |
| The Guardian has been tracking all of the deaths of children and teenagers killed by knives in Britain in 2017. The Beyond the Blade project aims to record every child or teenager killed by a knife, detailing their lives and deaths. | The Guardian has been tracking all of the deaths of children and teenagers killed by knives in Britain in 2017. The Beyond the Blade project aims to record every child or teenager killed by a knife, detailing their lives and deaths. |
| The mayor’s office says the campaign – London Needs You Alive – aims to influence young Londoners to make an active choice not to carry a knife. “The campaign – backed by a powerful video – highlights how valuable they are to London, to their family and friends and how, by using their talent, and not picking up a knife, they can accomplish great things,” it says in a statement. | The mayor’s office says the campaign – London Needs You Alive – aims to influence young Londoners to make an active choice not to carry a knife. “The campaign – backed by a powerful video – highlights how valuable they are to London, to their family and friends and how, by using their talent, and not picking up a knife, they can accomplish great things,” it says in a statement. |
| Carrying a knife won’t keep you safe. Help carry a new message. #LondonNeedsYouAlive #LNYA pic.twitter.com/GkOGJu6ySh | Carrying a knife won’t keep you safe. Help carry a new message. #LondonNeedsYouAlive #LNYA pic.twitter.com/GkOGJu6ySh |
| The campaign began on social media on Wednesday morning, with posts under the hashtags #LondonNeedsYouAlive and #LYNA. Yungen posted on Instagram: “Proud to be part of this campaign that launched today. #LondonNeedsYouAlive to stop knife crime in London. It was good to see the mayor @sadiq down there and so many young people who came before school to be involved.” | The campaign began on social media on Wednesday morning, with posts under the hashtags #LondonNeedsYouAlive and #LYNA. Yungen posted on Instagram: “Proud to be part of this campaign that launched today. #LondonNeedsYouAlive to stop knife crime in London. It was good to see the mayor @sadiq down there and so many young people who came before school to be involved.” |
| Some of those involved tweeted to mark the beginning of the campaign. | Some of those involved tweeted to mark the beginning of the campaign. |
| Honoured to be part of The @MayorofLondon’s new knife crime prevention campaign.Dear young people,Your life is valuable. You matter. #LondonNeedsYouAlive #LNYA pic.twitter.com/sjGMxTeGsi | Honoured to be part of The @MayorofLondon’s new knife crime prevention campaign.Dear young people,Your life is valuable. You matter. #LondonNeedsYouAlive #LNYA pic.twitter.com/sjGMxTeGsi |
| My people need me to write. So I don’t carry a knife. #LondonNeedsYouAlive #LNYA cc: @theslumflower @MayorofLondon @YungenPlayDirty pic.twitter.com/p0VS1j9zb3 | My people need me to write. So I don’t carry a knife. #LondonNeedsYouAlive #LNYA cc: @theslumflower @MayorofLondon @YungenPlayDirty pic.twitter.com/p0VS1j9zb3 |
| I’m so proud to be apart of this amazing campaign. Focusing on the youths talents and skills in order to deter and prevent knife crime. Big up the Mayor of London and everyone involved with spreading this super msg London Needs You Alive #LNYA https://t.co/FHLiUzYaRv | I’m so proud to be apart of this amazing campaign. Focusing on the youths talents and skills in order to deter and prevent knife crime. Big up the Mayor of London and everyone involved with spreading this super msg London Needs You Alive #LNYA https://t.co/FHLiUzYaRv |
| The campaign was apparently well received, with fans of the celebrities involved sharing and liking posts. However, some commenters questioned whether it would have a serious impact in the face of withering police budgets and declining investment in young people, and whether the focus ought to be on the specific weapon or violence in general. | The campaign was apparently well received, with fans of the celebrities involved sharing and liking posts. However, some commenters questioned whether it would have a serious impact in the face of withering police budgets and declining investment in young people, and whether the focus ought to be on the specific weapon or violence in general. |
| In response to Bossman Birdie’s encouraging tweet following an LNYA event at Brixton’s Ark Evelyn Grace academy, one commenter with the Twitter handle Human Skeptic called him a hypocrite, posting: “So are you gonna take all of your tracks down where you promote violence? ‘45 in my bruck hand’ etc etc? Didn’t think so.” | In response to Bossman Birdie’s encouraging tweet following an LNYA event at Brixton’s Ark Evelyn Grace academy, one commenter with the Twitter handle Human Skeptic called him a hypocrite, posting: “So are you gonna take all of your tracks down where you promote violence? ‘45 in my bruck hand’ etc etc? Didn’t think so.” |
| The London mayor, Sadiq Khan, said: “We can’t solve the problem by police enforcement alone. We need to get the message across that our young Londoners are too valuable to risk their lives by carrying a knife. They are our future musicians, artists, sportsmen and women, comedians, scientists, politicians, entrepreneurs and role models. We need them. | The London mayor, Sadiq Khan, said: “We can’t solve the problem by police enforcement alone. We need to get the message across that our young Londoners are too valuable to risk their lives by carrying a knife. They are our future musicians, artists, sportsmen and women, comedians, scientists, politicians, entrepreneurs and role models. We need them. |
| “There is an old proverb which says it takes a village to raise a child. That means the whole community – parents, families, teachers, schools, youth clubs or social workers – playing its part and I am proud to have the support of so many talented and influential role models in launching this new campaign. These people have used their talent to achieve great things and realise their potential. Now they are helping to ensure the next generation can do the same.” | “There is an old proverb which says it takes a village to raise a child. That means the whole community – parents, families, teachers, schools, youth clubs or social workers – playing its part and I am proud to have the support of so many talented and influential role models in launching this new campaign. These people have used their talent to achieve great things and realise their potential. Now they are helping to ensure the next generation can do the same.” |
| Knife crime | Knife crime |
| Crime | Crime |
| London | London |
| Sadiq Khan | Sadiq Khan |
| London politics | London politics |
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