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Just Eat: The £5.5bn firm fuelled by our takeaway obsession | Just Eat: The £5.5bn firm fuelled by our takeaway obsession |
(about 2 hours later) | |
If you're going to pick up a takeaway on your way home tonight instead of cooking then you're not alone. | If you're going to pick up a takeaway on your way home tonight instead of cooking then you're not alone. |
We spent about £6.6bn on takeaways in 2015-16, almost a fifth more than in 2009, according to official figures. | We spent about £6.6bn on takeaways in 2015-16, almost a fifth more than in 2009, according to official figures. |
This growing obsession with ordering our meals instead of making them has just made online order start-up Just Eat into one of the UK's biggest firms. | This growing obsession with ordering our meals instead of making them has just made online order start-up Just Eat into one of the UK's biggest firms. |
The firm - which only listed on the London Stock Exchange in 2014 - has now been catapulted into the FTSE 100. | |
The firm takes online orders on behalf of restaurants and then delivers them, charging between 13% and 14% commission on each UK order. | The firm takes online orders on behalf of restaurants and then delivers them, charging between 13% and 14% commission on each UK order. |
The popularity of its services has seen the firm grow from its humble beginnings in a Danish basement in 2001 into a firm valued at a whopping £5.5bn. | The popularity of its services has seen the firm grow from its humble beginnings in a Danish basement in 2001 into a firm valued at a whopping £5.5bn. |
The means it's worth more than one of the UK's most popular supermarkets Sainsbury's. | The means it's worth more than one of the UK's most popular supermarkets Sainsbury's. |
Its rapid growth has pushed up its share price 43% this year alone, driving its promotion to the top ranks of the UK's listed firms. | Its rapid growth has pushed up its share price 43% this year alone, driving its promotion to the top ranks of the UK's listed firms. |
But is its rise because people are just getting too lazy to cook? | But is its rise because people are just getting too lazy to cook? |
Nicholas Hyett, equity analyst at Hargreaves Lansdown, says people just don't have enough time. | Nicholas Hyett, equity analyst at Hargreaves Lansdown, says people just don't have enough time. |
"We live more hectic lives generally, and with the rise of takeaway food, cooking for some has become a pastime rather than a necessity," he says. | "We live more hectic lives generally, and with the rise of takeaway food, cooking for some has become a pastime rather than a necessity," he says. |
Just Eat's attraction is that it enables people to try a wider variety of options, he says. | Just Eat's attraction is that it enables people to try a wider variety of options, he says. |
"People used to have a single Indian restaurant's menu pinned to the kitchen notice board, Just Eat allows them to try any takeaway in town." | "People used to have a single Indian restaurant's menu pinned to the kitchen notice board, Just Eat allows them to try any takeaway in town." |
Fast food is definitely on the rise in the UK. According to the latest official figures, in 2009 the average household spent £3.80 on takeaways per week. That rose 19% to £4.70 in 2015-16. | Fast food is definitely on the rise in the UK. According to the latest official figures, in 2009 the average household spent £3.80 on takeaways per week. That rose 19% to £4.70 in 2015-16. |
That £4.70 may not sound that much, but it's a massive £127m per week across the UK in the year to March 2016, or £6.6bn in the whole year. That will buy you a lot of fish and chips. | That £4.70 may not sound that much, but it's a massive £127m per week across the UK in the year to March 2016, or £6.6bn in the whole year. That will buy you a lot of fish and chips. |
The growing popularity of smartphones has also played well for Just Eat. | The growing popularity of smartphones has also played well for Just Eat. |
It's not a coincidence that the firm only got up enough steam to list in 2014, when smartphones were much more prevalent, points out Mr Hyett. | It's not a coincidence that the firm only got up enough steam to list in 2014, when smartphones were much more prevalent, points out Mr Hyett. |
Just Eat has also moved fast to take over competitors. | Just Eat has also moved fast to take over competitors. |
Earlier this month, the Competition and Markets Authority cleared Just Eat's £240m takeover of rival Hungryhouse. | Earlier this month, the Competition and Markets Authority cleared Just Eat's £240m takeover of rival Hungryhouse. |
So will Just Eat be cracking open the Champagne to celebrate its promotion to the UK's top ranks? | |
A spokesperson suggested not, saying it was simply "business as usual". | A spokesperson suggested not, saying it was simply "business as usual". |
The firm itself was quite downbeat about making it into the FTSE 100. | The firm itself was quite downbeat about making it into the FTSE 100. |
"Just Eat is proud to be a British success story," he added. | "Just Eat is proud to be a British success story," he added. |
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