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| Kellogg's to cut sugar in kids' cereals by up to 40% | Kellogg's to cut sugar in kids' cereals by up to 40% |
| (about 2 hours later) | |
| Cereals giant Kellogg's is to cut the amount of sugar in its three top selling children's cereals by between 20% and 40% by the middle of next year. | Cereals giant Kellogg's is to cut the amount of sugar in its three top selling children's cereals by between 20% and 40% by the middle of next year. |
| The lines are Coco Pops, Rice Krispies, and Rice Krispies Multi-Grain Shapes. | The lines are Coco Pops, Rice Krispies, and Rice Krispies Multi-Grain Shapes. |
| Kellog's also says it will stop selling Ricicles and end on-pack promotions aimed at children on Frosties. | Kellog's also says it will stop selling Ricicles and end on-pack promotions aimed at children on Frosties. |
| It comes amid pressure on food firms to cut sugar levels to combat obesity, but one nutritionist said told the BBC the company was not going far enough. | It comes amid pressure on food firms to cut sugar levels to combat obesity, but one nutritionist said told the BBC the company was not going far enough. |
| Kellogg UK's managing director Oli Morton told Radio 5 Live's Wake Up To Money podcast that "consumers are asking for a healthier way to start the day". | |
| "Taste and health have to go hand in hand," he added. | |
| Mr Morton said the company recognised "based on national dietary survey data, that people are eating too much sugar at breakfast and throughout the day". | |
| It plans to cut the amount of sugar in Coco Pops from 30g per 100g to 17g, a 40% reduction. | It plans to cut the amount of sugar in Coco Pops from 30g per 100g to 17g, a 40% reduction. |
| "This is following a reduction of 14% earlier this year, meaning that from 2017 to 2018, it will have halved the sugar in Coco Pops," Kellogg also said in a statement. | |
| 'Positive step' | 'Positive step' |
| Sugar in Rice Krispies will be cut by 20% and in Rice Krispies Multi-Grain Shapes it will be reduced by 30% per serving. | Sugar in Rice Krispies will be cut by 20% and in Rice Krispies Multi-Grain Shapes it will be reduced by 30% per serving. |
| The government recommends that children aged between seven and 10 should eat no more than 24g of sugar, or the equivalent of six sugar cubes, per day. | The government recommends that children aged between seven and 10 should eat no more than 24g of sugar, or the equivalent of six sugar cubes, per day. |
| The new Coco Pops recipe, which is due to be introduced in July 2018, will mean that a 30g serving of the cereal will contain 5.1g of sugar, or just over one 4g sugar cube | The new Coco Pops recipe, which is due to be introduced in July 2018, will mean that a 30g serving of the cereal will contain 5.1g of sugar, or just over one 4g sugar cube |
| That compares with 9g, or more than two sugar cubes, under the old recipe. | That compares with 9g, or more than two sugar cubes, under the old recipe. |
| "Any move to be helping the general public to make healthier choices is a good one," said Dr Anna Robins, a senior lecturer in exercise, nutrition and health at the University of Salford. | "Any move to be helping the general public to make healthier choices is a good one," said Dr Anna Robins, a senior lecturer in exercise, nutrition and health at the University of Salford. |
| "And the changes that are taking place, while it's a positive step, I don't think they're going far enough to be making these cereals a healthy option in the morning," she added. | "And the changes that are taking place, while it's a positive step, I don't think they're going far enough to be making these cereals a healthy option in the morning," she added. |
| Sugar tax | Sugar tax |
| Earlier this year sugar limits for everyday foods such as biscuits, chocolate bars and cereals were published by public health officials in an effort to make UK children more healthy. | Earlier this year sugar limits for everyday foods such as biscuits, chocolate bars and cereals were published by public health officials in an effort to make UK children more healthy. |
| In March officials at Public Health England called on food firms to cut sugar by 20% by 2020, and by 5% this year. | In March officials at Public Health England called on food firms to cut sugar by 20% by 2020, and by 5% this year. |
| It said the food industry should try lowering sugar levels, reducing product size or pushing healthier products. | It said the food industry should try lowering sugar levels, reducing product size or pushing healthier products. |
| The sugar guidelines form part of the government's plan to curb childhood obesity, set out in August 2016. | The sugar guidelines form part of the government's plan to curb childhood obesity, set out in August 2016. |
| Officials in Scotland, Wales and Northern Ireland were also been involved in producing the guidelines. | Officials in Scotland, Wales and Northern Ireland were also been involved in producing the guidelines. |
| A sugar tax on the UK soft drinks industry has already been announced and will come into force next April. | A sugar tax on the UK soft drinks industry has already been announced and will come into force next April. |