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Advertising Standards considers inquiry into Amazon Prime Advertising Standards considers inquiry into Amazon Prime
(35 minutes later)
Amazon's promise of same-day deliveries could be investigated amid customer complaints that it is failing to meet that pledge. Amazon's promise of next-day deliveries could be investigated amid customer complaints that it is failing to meet that pledge.
The UK Advertising Standards Authority (ASA) is considering whether to launch a formal inquiry into Amazon.The UK Advertising Standards Authority (ASA) is considering whether to launch a formal inquiry into Amazon.
The firm's top service, Prime, offers next-day deliveries for £7.99 a month.The firm's top service, Prime, offers next-day deliveries for £7.99 a month.
The ASA told the BBC: "We have received a handful of complaints about Amazon parcel deliveries and we are at the initial assessment stage." The ASA said: "We have received a handful of complaints about Amazon parcel deliveries and we are at the initial assessment stage."
An Amazon spokesman told the BBC: "We can confirm the ASA is not currently investigating."An Amazon spokesman told the BBC: "We can confirm the ASA is not currently investigating."
The ASA said there had been five complaints since the start of the month.The ASA said there had been five complaints since the start of the month.
Amazon offers free delivery above a certain minimum spend, but express, unlimited delivery for Prime customers.Amazon offers free delivery above a certain minimum spend, but express, unlimited delivery for Prime customers.
It also offers this coming Saturday, 23 December, as its final order date for Christmas orders, three days later than the Wednesday offered for non-Prime customers.It also offers this coming Saturday, 23 December, as its final order date for Christmas orders, three days later than the Wednesday offered for non-Prime customers.
Contract breachContract breach
Amazon advises customers to contact customer services if they do not receive a parcel by the estimated delivery date.Amazon advises customers to contact customer services if they do not receive a parcel by the estimated delivery date.
The consumer rights group Which? points out that a company missing its delivery date is in breach of contract.The consumer rights group Which? points out that a company missing its delivery date is in breach of contract.
It says that consumers have the right to terminate the purchase and get a full refund in that instance.It says that consumers have the right to terminate the purchase and get a full refund in that instance.
It says the first step should be to contact the retailer directly to make a complaint that a parcel has not been delivered and request they take action to remedy the situation.It says the first step should be to contact the retailer directly to make a complaint that a parcel has not been delivered and request they take action to remedy the situation.
Do you use Amazon Prime? What experiences have you had with Amazon Prime deliveries? Email haveyoursay@bbc.co.uk.Do you use Amazon Prime? What experiences have you had with Amazon Prime deliveries? Email haveyoursay@bbc.co.uk.
Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways:Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways:
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