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You can find the current article at its original source at https://www.theguardian.com/science/2017/dec/29/hard-hitting-new-advert-urges-smokers-to-quit
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| Version 3 | Version 4 |
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| Hard-hitting new advert urges smokers to quit | Hard-hitting new advert urges smokers to quit |
| (13 days later) | |
| Smokers are being urged to quit in the new year by a government advertising campaign highlighting how toxic chemicals from cigarettes spread rapidly through the body. | Smokers are being urged to quit in the new year by a government advertising campaign highlighting how toxic chemicals from cigarettes spread rapidly through the body. |
| The 20 second advert features a lone man lighting up outside a building, with the blood vessels in his arms, face and hands quickly turning black as chemicals from the cigarette tar enter his body. | The 20 second advert features a lone man lighting up outside a building, with the blood vessels in his arms, face and hands quickly turning black as chemicals from the cigarette tar enter his body. |
| “Every cigarette you smoke causes poison from tar to enter your bloodstream and spread to every part of your body. If you could see the damage, you’d stop,” the voiceover states. | “Every cigarette you smoke causes poison from tar to enter your bloodstream and spread to every part of your body. If you could see the damage, you’d stop,” the voiceover states. |
| The advert, by Public Health England, has been released alongside other media including a short film in which a GP, Dr Dawn Harper, talks to a group of smokers about the levels of carbon monoxide, cadmium and cancer-causing substances called nitrosamines in their blood, and the damage these chemicals can cause to the body. The film stresses that when smokers quit, the levels of these chemicals drop off. | The advert, by Public Health England, has been released alongside other media including a short film in which a GP, Dr Dawn Harper, talks to a group of smokers about the levels of carbon monoxide, cadmium and cancer-causing substances called nitrosamines in their blood, and the damage these chemicals can cause to the body. The film stresses that when smokers quit, the levels of these chemicals drop off. |
| Martin Dockrell, head of tobacco control at Public Health England said that January was a popular time to kick the habit. “Our campaign is to add to that motivation and give extra support to people who want to quit in the new year,” he said. | Martin Dockrell, head of tobacco control at Public Health England said that January was a popular time to kick the habit. “Our campaign is to add to that motivation and give extra support to people who want to quit in the new year,” he said. |
| The campaign, he added, is aimed at emphasising the dangers posed by tar. “Tar is this generic name we give for all the solid matter that you inhale [from a cigarette],” he said. | The campaign, he added, is aimed at emphasising the dangers posed by tar. “Tar is this generic name we give for all the solid matter that you inhale [from a cigarette],” he said. |
| Dockrell said that smokers who want to quit would benefit most from attending a local stop smoking service, where both medicines and behavioural support are available. However, he added that there are also numerous resources at the NHS smokefree website, including an app which helps smokers see how much money they save as they quit. | Dockrell said that smokers who want to quit would benefit most from attending a local stop smoking service, where both medicines and behavioural support are available. However, he added that there are also numerous resources at the NHS smokefree website, including an app which helps smokers see how much money they save as they quit. |
| And with e-cigarettes as well as nicotine replacement therapies such as patches, gum, microtabs and nasal sprays now available, Dockrell is sanguine. | And with e-cigarettes as well as nicotine replacement therapies such as patches, gum, microtabs and nasal sprays now available, Dockrell is sanguine. |
| “There’s never been a better time to quit: more people are quitting and they are quitting more successfully than ever,” he said. With new, standardising packaging and an array of novel devices, “Smoking has never been more unpleasant and the alternatives have never been more appealing,” he added. | “There’s never been a better time to quit: more people are quitting and they are quitting more successfully than ever,” he said. With new, standardising packaging and an array of novel devices, “Smoking has never been more unpleasant and the alternatives have never been more appealing,” he added. |
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