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| Burberry and Gucci help Oxfam to a winning online Christmas | |
| (about 3 hours later) | |
| Oxfam proved a Christmas hit with UK shoppers as vintage designer party clothing and first-edition books helped drive a sharp rise in online sales over the festive season. | Oxfam proved a Christmas hit with UK shoppers as vintage designer party clothing and first-edition books helped drive a sharp rise in online sales over the festive season. |
| The charity said Burberry, Barbour, Gucci, Whistles and Boden were among the most popular clothing brands searched for on its online shop, where sales jumped by a third in the eight weeks to 23 December. Cameras, blankets and throws were also sought-after items. | The charity said Burberry, Barbour, Gucci, Whistles and Boden were among the most popular clothing brands searched for on its online shop, where sales jumped by a third in the eight weeks to 23 December. Cameras, blankets and throws were also sought-after items. |
| Oxfam’s total sales over the period were £16.9m, up 1.2% on the same period in 2016. The charity said the extra money raised was enough to provide clean, safe water for almost 200,000 people in an emergency. | Oxfam’s total sales over the period were £16.9m, up 1.2% on the same period in 2016. The charity said the extra money raised was enough to provide clean, safe water for almost 200,000 people in an emergency. |
| “Sales in our high-street shops remained healthy, despite snow in the run-up to the festive period,” said Andrew Horton, Oxfam’s trading director. “These shops not only deliver the lion’s share of Oxfam’s retail income, they are community hubs, vibrant spaces where people work, volunteer, donate, shop and interact.” | “Sales in our high-street shops remained healthy, despite snow in the run-up to the festive period,” said Andrew Horton, Oxfam’s trading director. “These shops not only deliver the lion’s share of Oxfam’s retail income, they are community hubs, vibrant spaces where people work, volunteer, donate, shop and interact.” |
| Online sales were boosted by initiatives including a Black Friday promotion, which led to the site’s most successful trading day since its launch in 2007. | Online sales were boosted by initiatives including a Black Friday promotion, which led to the site’s most successful trading day since its launch in 2007. |
| The charity more than doubled sales of its Sourced by Oxfam products after expanding the range of ethical and fair trade gifts. | The charity more than doubled sales of its Sourced by Oxfam products after expanding the range of ethical and fair trade gifts. |
| Sales in Oxfam’s high street shops, excluding new stores, were up 1.6% over Christmas as shoppers stocked up on Christmas cards and crackers, wrapping paper, fair trade gifts and chocolates. | Sales in Oxfam’s high street shops, excluding new stores, were up 1.6% over Christmas as shoppers stocked up on Christmas cards and crackers, wrapping paper, fair trade gifts and chocolates. |
| Horton said: “Now we need to strengthen Oxfam’s poverty-fighting work by doubling online sales over the next three years. Building on the Sourced by Oxfam range, such as with the introduction of our new women’s accessories later this month, positions us as a desirable destination for shoppers seeking beautiful ethical products with the power to make the world a fairer, kinder place.” | Horton said: “Now we need to strengthen Oxfam’s poverty-fighting work by doubling online sales over the next three years. Building on the Sourced by Oxfam range, such as with the introduction of our new women’s accessories later this month, positions us as a desirable destination for shoppers seeking beautiful ethical products with the power to make the world a fairer, kinder place.” |
| He said Oxfam could spend the money generated from retail sales to improve water supplies in Niger and reduce malnutrition in 15,000 mothers and their children for a year. | He said Oxfam could spend the money generated from retail sales to improve water supplies in Niger and reduce malnutrition in 15,000 mothers and their children for a year. |
| Oxfam has 620 high street shops across the UK with a workforce of more than 23,000 volunteers. | Oxfam has 620 high street shops across the UK with a workforce of more than 23,000 volunteers. |