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Berlin trainers double up as metro tickets | Berlin trainers double up as metro tickets |
(35 minutes later) | |
Dozens of people camped out overnight in the German capital in the hope of buying a pair of trainers that allows free travel on Berlin's metro. | Dozens of people camped out overnight in the German capital in the hope of buying a pair of trainers that allows free travel on Berlin's metro. |
Each pair of trainers sold by Adidas has an annual metro ticket worth €730 (£650/$895) sewn into its tongue. | Each pair of trainers sold by Adidas has an annual metro ticket worth €730 (£650/$895) sewn into its tongue. |
The sportswear company was selling 500 pairs of the limited edition shoes for just €180. | The sportswear company was selling 500 pairs of the limited edition shoes for just €180. |
They have been launched to commemorate the 90th anniversary of Berlin's public transport company. | They have been launched to commemorate the 90th anniversary of Berlin's public transport company. |
There was a clamour for the shoes both at Adidas stores in Berlin and on the black market. | There was a clamour for the shoes both at Adidas stores in Berlin and on the black market. |
Nikita Dutschenko, a young man who camped out in sub-zero conditions and missed school to buy the shoes to sell on, told Reuters: "I already have a buyer who will pay 850 euros." | Nikita Dutschenko, a young man who camped out in sub-zero conditions and missed school to buy the shoes to sell on, told Reuters: "I already have a buyer who will pay 850 euros." |
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The chairwomen of Berlin's public transport company, the Berliner Verkehrsbetriebe (BVG), said that the collaboration with Adidas was "cool". | The chairwomen of Berlin's public transport company, the Berliner Verkehrsbetriebe (BVG), said that the collaboration with Adidas was "cool". |
"It's great that the BVG is now becoming a style icon itself," Sigrid Nikutta said. | "It's great that the BVG is now becoming a style icon itself," Sigrid Nikutta said. |
The company's official Twitter account tweeted humorously (in German) that people wearing the shoes should not put them "on the seat opposite". | The company's official Twitter account tweeted humorously (in German) that people wearing the shoes should not put them "on the seat opposite". |
One Twitter user joked he had found a way to mimic the trend by sticking his ticket in his shoe. | One Twitter user joked he had found a way to mimic the trend by sticking his ticket in his shoe. |
It is not the first time a sports company has worked together with a transport authority. | It is not the first time a sports company has worked together with a transport authority. |
Adidas' competitor, Nike, made several designs of trainers with Tube lines in collaboration with Transport for London to mark the Tube's 150th anniversary in 2013. | Adidas' competitor, Nike, made several designs of trainers with Tube lines in collaboration with Transport for London to mark the Tube's 150th anniversary in 2013. |
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