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You can find the current article at its original source at https://www.theguardian.com/society/2018/jan/18/council-changes-name-because-no-one-knows-where-it-is
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Council changes name because no one knows where it is | Council changes name because no one knows where it is |
(34 minutes later) | |
Shepway council will change its name in April after more than 40 years to reflect Folkestone’s ‘growing international reputation’ | |
Press Association | Press Association |
Thu 18 Jan 2018 21.13 GMT | Thu 18 Jan 2018 21.13 GMT |
Last modified on Thu 18 Jan 2018 22.18 GMT | |
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A council will spend £10,000 changing its name after more than 40 years because no one has ever heard of it. | A council will spend £10,000 changing its name after more than 40 years because no one has ever heard of it. |
As of 1 April, Shepway district council will be known as Folkestone and Hythe district council, the local authority has confirmed. | As of 1 April, Shepway district council will be known as Folkestone and Hythe district council, the local authority has confirmed. |
The change was proposed by council leader David Monk and supported by the majority of councillors who voted on the issue on Wednesday. | The change was proposed by council leader David Monk and supported by the majority of councillors who voted on the issue on Wednesday. |
Monk said: “I regularly meet people who, after 40 years, still have no idea where Shepway is and for many years businesses have been complaining about the relevance of our name. | Monk said: “I regularly meet people who, after 40 years, still have no idea where Shepway is and for many years businesses have been complaining about the relevance of our name. |
“We needed a stronger geographical identity to support the district’s regeneration and reflect Folkestone’s growing international reputation – which benefits the whole district. | “We needed a stronger geographical identity to support the district’s regeneration and reflect Folkestone’s growing international reputation – which benefits the whole district. |
“The new name mirrors that of the parliamentary constituency and identifies the two main towns where nearly two-thirds of the population live.” | “The new name mirrors that of the parliamentary constituency and identifies the two main towns where nearly two-thirds of the population live.” |
The council, which adopted its current name in 1974 when it absorbed former borough and rural councils, has set aside £10,000 to pay for the change but is not having a “major rebrand”. | The council, which adopted its current name in 1974 when it absorbed former borough and rural councils, has set aside £10,000 to pay for the change but is not having a “major rebrand”. |
A council spokeswoman said the changes to signage and branding would be made gradually, “as and when” repairs or replacements were necessary. | A council spokeswoman said the changes to signage and branding would be made gradually, “as and when” repairs or replacements were necessary. |
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news | news |
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