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Stop promoting alcohol, DJs told Stop promoting alcohol, DJs told
(about 2 hours later)
Radio presenters are under fire for comments which encourage drinking.Radio presenters are under fire for comments which encourage drinking.
Researchers from the Bristol-based University of the West of England looked at 1,200 hours of output across six BBC and commercial stations.Researchers from the Bristol-based University of the West of England looked at 1,200 hours of output across six BBC and commercial stations.
Less than half the 703 comments made on air about alcohol encouraged drinking, but in extracts involving just presenters that figure was 73%.Less than half the 703 comments made on air about alcohol encouraged drinking, but in extracts involving just presenters that figure was 73%.
Chris Moyles, BBC Radio 1's breakfast show presenter, came in for particular criticism in the report.Chris Moyles, BBC Radio 1's breakfast show presenter, came in for particular criticism in the report.
The Ofcom broadcasting code stipulates that TV and radio programmes should not "condone, encourage or glamorise" alcohol misuse before the watershed - unless there is "editorial justification".The Ofcom broadcasting code stipulates that TV and radio programmes should not "condone, encourage or glamorise" alcohol misuse before the watershed - unless there is "editorial justification".
Some 13% of the monitored comments encouraged drinking to excess, the research funded by the Department of Health and Home Office found.Some 13% of the monitored comments encouraged drinking to excess, the research funded by the Department of Health and Home Office found.
The study focused on radio programmes aimed at young people broadcast between December 2007 and February this year.The study focused on radio programmes aimed at young people broadcast between December 2007 and February this year.
The stations included BBC Radio 1, 1Xtra, Kiss 101, Key 103, Galaxy Birmingham and Kerrang! Radio.The stations included BBC Radio 1, 1Xtra, Kiss 101, Key 103, Galaxy Birmingham and Kerrang! Radio.
The report, which is to be presented to the British Sociological Association in Brighton, criticised DJs for using terms such as "ruined" and "lashed".The report, which is to be presented to the British Sociological Association in Brighton, criticised DJs for using terms such as "ruined" and "lashed".
In total, presenters were responsible for 244 of 703 comments.In total, presenters were responsible for 244 of 703 comments.
New YearNew Year
Lead researcher Professor Norma Daykin said: "Alcohol was frequently positioned as a marker of the weekend, and a hangover as a marker of a good night out.Lead researcher Professor Norma Daykin said: "Alcohol was frequently positioned as a marker of the weekend, and a hangover as a marker of a good night out.
"The notion of not drinking alcohol to enjoy yourself, particularly at times of celebration such as Christmas and New Year, seemed unthinkable.""The notion of not drinking alcohol to enjoy yourself, particularly at times of celebration such as Christmas and New Year, seemed unthinkable."
But she also pointed out this was not always necessary, with some presenters able to create an identity and connection with their audience without encouraging drinking.But she also pointed out this was not always necessary, with some presenters able to create an identity and connection with their audience without encouraging drinking.
"This suggests radio presenters and producers have a choice: they don't have to encourage drinking to be seen as 'cool' or in touch with their listeners.""This suggests radio presenters and producers have a choice: they don't have to encourage drinking to be seen as 'cool' or in touch with their listeners."
I'd urge DJs to come up with more creative ways of engaging with their listeners Dawn Primarolo, public health ministerI'd urge DJs to come up with more creative ways of engaging with their listeners Dawn Primarolo, public health minister
Where presenters did not encourage drinking most were neutral, but 2% were negative, suggesting reasons to limit drinking - such as safety, work and health.Where presenters did not encourage drinking most were neutral, but 2% were negative, suggesting reasons to limit drinking - such as safety, work and health.
The alcohol references on commercial stations, particularly Kerrang! Radio, were found to be higher in volume and more likely to encourage drinking than those on BBC stations, the report said.The alcohol references on commercial stations, particularly Kerrang! Radio, were found to be higher in volume and more likely to encourage drinking than those on BBC stations, the report said.
A Chris Moyles conversation withTV chef Gordon Ramsay, in which Mr Moyles was trying to encourage him to go for a drink, is noted in the report.A Chris Moyles conversation withTV chef Gordon Ramsay, in which Mr Moyles was trying to encourage him to go for a drink, is noted in the report.
When Mr Ramsay agreed to go for one pint, the presenter responded: "One pint! [laughs]... likely.When Mr Ramsay agreed to go for one pint, the presenter responded: "One pint! [laughs]... likely.
"Why don't you let me take you out for a few beers and then one of the famous kebabs from the local kebab shop near me.""Why don't you let me take you out for a few beers and then one of the famous kebabs from the local kebab shop near me."
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Public health minister Dawn Primarolo said: "It's disappointing that so many of our radio stations glorify being drunk.Public health minister Dawn Primarolo said: "It's disappointing that so many of our radio stations glorify being drunk.
"I'd urge DJs to come up with more creative ways of engaging with their listeners.""I'd urge DJs to come up with more creative ways of engaging with their listeners."
But a BBC Radio 1 spokesman said: "We don't agree that our presenters encourage a culture of drinking.But a BBC Radio 1 spokesman said: "We don't agree that our presenters encourage a culture of drinking.
"In fact, throughout this week we have run a high-profile campaign on the radio and online asking listeners to think about the amount of alcohol they drink and how it could affect their health, looks and behaviour.""In fact, throughout this week we have run a high-profile campaign on the radio and online asking listeners to think about the amount of alcohol they drink and how it could affect their health, looks and behaviour."
And a spokeswoman for Kerrang! Radio added: "As a sensible broadcaster Kerrang! Radio works hand-in-hand with Ofcom to ensure that it operates within broadcasting regulations.And a spokeswoman for Kerrang! Radio added: "As a sensible broadcaster Kerrang! Radio works hand-in-hand with Ofcom to ensure that it operates within broadcasting regulations.
"Kerrang! Radio has never been found to be in breach of the broadcast rules surrounding alcohol consumption.""Kerrang! Radio has never been found to be in breach of the broadcast rules surrounding alcohol consumption."