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Stop promoting alcohol, DJs told | Stop promoting alcohol, DJs told |
(about 2 hours later) | |
Radio presenters are under fire for comments which encourage drinking. | Radio presenters are under fire for comments which encourage drinking. |
Researchers from the Bristol-based University of the West of England looked at 1,200 hours of output across six BBC and commercial stations. | Researchers from the Bristol-based University of the West of England looked at 1,200 hours of output across six BBC and commercial stations. |
Less than half the 703 comments made on air about alcohol encouraged drinking, but in extracts involving just presenters that figure was 73%. | Less than half the 703 comments made on air about alcohol encouraged drinking, but in extracts involving just presenters that figure was 73%. |
Chris Moyles, BBC Radio 1's breakfast show presenter, came in for particular criticism in the report. | Chris Moyles, BBC Radio 1's breakfast show presenter, came in for particular criticism in the report. |
The Ofcom broadcasting code stipulates that TV and radio programmes should not "condone, encourage or glamorise" alcohol misuse before the watershed - unless there is "editorial justification". | The Ofcom broadcasting code stipulates that TV and radio programmes should not "condone, encourage or glamorise" alcohol misuse before the watershed - unless there is "editorial justification". |
Some 13% of the monitored comments encouraged drinking to excess, the research funded by the Department of Health and Home Office found. | Some 13% of the monitored comments encouraged drinking to excess, the research funded by the Department of Health and Home Office found. |
The study focused on radio programmes aimed at young people broadcast between December 2007 and February this year. | The study focused on radio programmes aimed at young people broadcast between December 2007 and February this year. |
The stations included BBC Radio 1, 1Xtra, Kiss 101, Key 103, Galaxy Birmingham and Kerrang! Radio. | The stations included BBC Radio 1, 1Xtra, Kiss 101, Key 103, Galaxy Birmingham and Kerrang! Radio. |
The report, which is to be presented to the British Sociological Association in Brighton, criticised DJs for using terms such as "ruined" and "lashed". | The report, which is to be presented to the British Sociological Association in Brighton, criticised DJs for using terms such as "ruined" and "lashed". |
In total, presenters were responsible for 244 of 703 comments. | In total, presenters were responsible for 244 of 703 comments. |
New Year | New Year |
Lead researcher Professor Norma Daykin said: "Alcohol was frequently positioned as a marker of the weekend, and a hangover as a marker of a good night out. | Lead researcher Professor Norma Daykin said: "Alcohol was frequently positioned as a marker of the weekend, and a hangover as a marker of a good night out. |
"The notion of not drinking alcohol to enjoy yourself, particularly at times of celebration such as Christmas and New Year, seemed unthinkable." | "The notion of not drinking alcohol to enjoy yourself, particularly at times of celebration such as Christmas and New Year, seemed unthinkable." |
But she also pointed out this was not always necessary, with some presenters able to create an identity and connection with their audience without encouraging drinking. | But she also pointed out this was not always necessary, with some presenters able to create an identity and connection with their audience without encouraging drinking. |
"This suggests radio presenters and producers have a choice: they don't have to encourage drinking to be seen as 'cool' or in touch with their listeners." | "This suggests radio presenters and producers have a choice: they don't have to encourage drinking to be seen as 'cool' or in touch with their listeners." |
I'd urge DJs to come up with more creative ways of engaging with their listeners Dawn Primarolo, public health minister | I'd urge DJs to come up with more creative ways of engaging with their listeners Dawn Primarolo, public health minister |
Where presenters did not encourage drinking most were neutral, but 2% were negative, suggesting reasons to limit drinking - such as safety, work and health. | Where presenters did not encourage drinking most were neutral, but 2% were negative, suggesting reasons to limit drinking - such as safety, work and health. |
The alcohol references on commercial stations, particularly Kerrang! Radio, were found to be higher in volume and more likely to encourage drinking than those on BBC stations, the report said. | The alcohol references on commercial stations, particularly Kerrang! Radio, were found to be higher in volume and more likely to encourage drinking than those on BBC stations, the report said. |
A Chris Moyles conversation withTV chef Gordon Ramsay, in which Mr Moyles was trying to encourage him to go for a drink, is noted in the report. | A Chris Moyles conversation withTV chef Gordon Ramsay, in which Mr Moyles was trying to encourage him to go for a drink, is noted in the report. |
When Mr Ramsay agreed to go for one pint, the presenter responded: "One pint! [laughs]... likely. | When Mr Ramsay agreed to go for one pint, the presenter responded: "One pint! [laughs]... likely. |
"Why don't you let me take you out for a few beers and then one of the famous kebabs from the local kebab shop near me." | "Why don't you let me take you out for a few beers and then one of the famous kebabs from the local kebab shop near me." |
Limit | Limit |
Public health minister Dawn Primarolo said: "It's disappointing that so many of our radio stations glorify being drunk. | Public health minister Dawn Primarolo said: "It's disappointing that so many of our radio stations glorify being drunk. |
"I'd urge DJs to come up with more creative ways of engaging with their listeners." | "I'd urge DJs to come up with more creative ways of engaging with their listeners." |
But a BBC Radio 1 spokesman said: "We don't agree that our presenters encourage a culture of drinking. | But a BBC Radio 1 spokesman said: "We don't agree that our presenters encourage a culture of drinking. |
"In fact, throughout this week we have run a high-profile campaign on the radio and online asking listeners to think about the amount of alcohol they drink and how it could affect their health, looks and behaviour." | "In fact, throughout this week we have run a high-profile campaign on the radio and online asking listeners to think about the amount of alcohol they drink and how it could affect their health, looks and behaviour." |
And a spokeswoman for Kerrang! Radio added: "As a sensible broadcaster Kerrang! Radio works hand-in-hand with Ofcom to ensure that it operates within broadcasting regulations. | And a spokeswoman for Kerrang! Radio added: "As a sensible broadcaster Kerrang! Radio works hand-in-hand with Ofcom to ensure that it operates within broadcasting regulations. |
"Kerrang! Radio has never been found to be in breach of the broadcast rules surrounding alcohol consumption." | "Kerrang! Radio has never been found to be in breach of the broadcast rules surrounding alcohol consumption." |