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| Sainsbury's 'husband' valentine card pricier than 'wife' | Sainsbury's 'husband' valentine card pricier than 'wife' |
| (3 days later) | |
| Sainsbury's has promised to retail cards at the same price after it was found selling cards for husbands at a higher cost than those for wives. | Sainsbury's has promised to retail cards at the same price after it was found selling cards for husbands at a higher cost than those for wives. |
| A Valentine's card for a wife costs £2, despite looking remarkably similar to one for a husband, priced at £2.50. | A Valentine's card for a wife costs £2, despite looking remarkably similar to one for a husband, priced at £2.50. |
| Higher priced cards were found by the BBC in Stoke-on-Trent, but are believed to have been sold across the Midlands. | Higher priced cards were found by the BBC in Stoke-on-Trent, but are believed to have been sold across the Midlands. |
| The supermarket said it would make sure both the cards were priced at £2 from Thursday. | The supermarket said it would make sure both the cards were priced at £2 from Thursday. |
| Listeners to BBC Radio Stoke said they felt it was "shocking" and shoppers in the city-centre area of Hanley said it was "not fair" and women were being "ripped off". | Listeners to BBC Radio Stoke said they felt it was "shocking" and shoppers in the city-centre area of Hanley said it was "not fair" and women were being "ripped off". |
| Dr Panos Sousounis, a lecturer in economics and finance at Keele University, suggested the pricing may be due to assumptions about women's shopping habits. | Dr Panos Sousounis, a lecturer in economics and finance at Keele University, suggested the pricing may be due to assumptions about women's shopping habits. |
| "Retailers think that women are more willing to spend more money on a Valentine's card," he said. | "Retailers think that women are more willing to spend more money on a Valentine's card," he said. |
| "So they price it a little bit higher." | "So they price it a little bit higher." |
| Have you felt "ripped off" by a Valentine's gift? Have you had a Valentine's Day nightmare? You can share your experience by emailing haveyoursay@bbc.co.uk. | |
| Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways: | |
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