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Lucas Warren: Baby with Down's becomes face of Gerber | Lucas Warren: Baby with Down's becomes face of Gerber |
(about 3 hours later) | |
An 18-month-old boy with Down's syndrome has been named as this year's "spokesbaby" of the US baby food brand Gerber. | An 18-month-old boy with Down's syndrome has been named as this year's "spokesbaby" of the US baby food brand Gerber. |
Lucas Warren from Georgia is the first child with Down's syndrome to be named as a "Gerber baby". His image will be used to market and represent the brand. | Lucas Warren from Georgia is the first child with Down's syndrome to be named as a "Gerber baby". His image will be used to market and represent the brand. |
Gerber says his selection, from more than 140,000 entries, could help social acceptance of those with disabilities. | Gerber says his selection, from more than 140,000 entries, could help social acceptance of those with disabilities. |
His mother, Cortney, said she entered his photo "on a whim". | His mother, Cortney, said she entered his photo "on a whim". |
Gerber's CEO, Bill Partyka, described Lucas as "the perfect fit". | Gerber's CEO, Bill Partyka, described Lucas as "the perfect fit". |
Lucas's father, Jason, told NBC's Today programme that he hoped Lucas's win could "help more individuals with special needs be accepted and not limited". | |
Many on social media, including advocacy groups and relatives of people with Down's syndrome, reacted positively to the announcement. | Many on social media, including advocacy groups and relatives of people with Down's syndrome, reacted positively to the announcement. |
However others on social media have alleged that Gerber's affiliate company Gerber Life has denied policies to children with Down syndrome. | |
A spokeswoman for Gerber Life told the BBC that they issue policies based on each child's unique situation. | |
"This includes issuing some policies that cover children with Down's syndrome," they added, however they refused to comment on individual cases. | |
What is the Gerber baby? | What is the Gerber baby? |