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BBC starts Igbo and Yoruba services in Nigeria | BBC starts Igbo and Yoruba services in Nigeria |
(about 11 hours later) | |
Two new language services have been launched by the BBC World Service for Igbo and Yoruba speakers in Nigeria and West and Central Africa. | Two new language services have been launched by the BBC World Service for Igbo and Yoruba speakers in Nigeria and West and Central Africa. |
Their digital content is mainly aimed at audiences who use mobile phones. | Their digital content is mainly aimed at audiences who use mobile phones. |
Igbo is primarily spoken in south-east Nigeria and Yoruba in the south-west, as well as in Benin and Togo. | Igbo is primarily spoken in south-east Nigeria and Yoruba in the south-west, as well as in Benin and Togo. |
The new services are part of the World Service's biggest expansion since the 1940s, following a government-funding boost announced in 2016. | The new services are part of the World Service's biggest expansion since the 1940s, following a government-funding boost announced in 2016. |
In total, 12 services are being launched by the BBC in Africa and Asia. | In total, 12 services are being launched by the BBC in Africa and Asia. |
Igbo - seven things | Igbo - seven things |
The BBC's expansion in Nigeria - Africa's most populous country where more than 200 languages are spoken - began last year with BBC Pidgin, which targets those who use the regional English-based lingua franca. | The BBC's expansion in Nigeria - Africa's most populous country where more than 200 languages are spoken - began last year with BBC Pidgin, which targets those who use the regional English-based lingua franca. |
It is primarily an oral language, without a standard agreed written form. | It is primarily an oral language, without a standard agreed written form. |
The BBC Igbo and Yoruba teams have also faced challenges to standardise their written languages for modern audiences - and have sought advice from academics. | The BBC Igbo and Yoruba teams have also faced challenges to standardise their written languages for modern audiences - and have sought advice from academics. |
"Yoruba can be very confusing for younger readers because it has so many inflections, so we using a less complex system to appeal to them," says Yoruba service editor Temidayo Olofinsawo. | "Yoruba can be very confusing for younger readers because it has so many inflections, so we using a less complex system to appeal to them," says Yoruba service editor Temidayo Olofinsawo. |
Yoruba - seven things | Yoruba - seven things |
There are very few news publications in Igbo and Yoruba in Nigeria, so it is hoped the new BBC services will be popular with Nigerians at home - and in the diaspora. | There are very few news publications in Igbo and Yoruba in Nigeria, so it is hoped the new BBC services will be popular with Nigerians at home - and in the diaspora. |
"This is the first time the Igbo language will be written and broadcast for international consumption," says Adline Okere, editor of the Igbo service. | "This is the first time the Igbo language will be written and broadcast for international consumption," says Adline Okere, editor of the Igbo service. |
"Igbos are known for their entrepreneurial spirit - and they are spread all over the world," she says. | "Igbos are known for their entrepreneurial spirit - and they are spread all over the world," she says. |
What is on offer? | What is on offer? |
The teams will produce a twice daily bulletin of BBC Minute - an audio round-up of stories as well as news, analysis, explainers and features on the web and social media. | The teams will produce a twice daily bulletin of BBC Minute - an audio round-up of stories as well as news, analysis, explainers and features on the web and social media. |
The BBC's head of West Africa, Oluwatoyosi Ogunseye, says the focus will be on original journalism. | The BBC's head of West Africa, Oluwatoyosi Ogunseye, says the focus will be on original journalism. |
"Delivering content and engaging with the Igbo and Yoruba audiences in their mother tongues is authentic, exciting and refreshing," she says. | "Delivering content and engaging with the Igbo and Yoruba audiences in their mother tongues is authentic, exciting and refreshing," she says. |
"We have had BBC Hausa [mainly spoken in northern Nigeria] for decades and we've seen the impact it had with its audience. | "We have had BBC Hausa [mainly spoken in northern Nigeria] for decades and we've seen the impact it had with its audience. |
"When we look at Nigeria we have a multicultural society and the BBC felt that it was very important to give all the cultures a platform to communicate, a platform to interact." | "When we look at Nigeria we have a multicultural society and the BBC felt that it was very important to give all the cultures a platform to communicate, a platform to interact." |
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