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Hull City of Culture 2017: Audience of five million for events Hull City of Culture 2017: Audience of five million for events
(about 9 hours later)
Hull's tenure as the UK City of Culture attracted an audience of more than five million people, £220m of investment and 800 new jobs, according to a report.Hull's tenure as the UK City of Culture attracted an audience of more than five million people, £220m of investment and 800 new jobs, according to a report.
The 2017 events brought "the national spotlight", more visitors and "unprecedented media coverage", the University of Hull said.The 2017 events brought "the national spotlight", more visitors and "unprecedented media coverage", the University of Hull said.
An "extraordinary" 95% of city residents went to at least one cultural activity, it said.An "extraordinary" 95% of city residents went to at least one cultural activity, it said.
But only about 20% of visitors were from elsewhere in the UK, it found.But only about 20% of visitors were from elsewhere in the UK, it found.
The research was carried out by the University of Hull's Culture, Place and Policy Institute.The research was carried out by the University of Hull's Culture, Place and Policy Institute.
Professor Glenn Burgess, the university's deputy vice-chancellor said Hull's population had had an "extraordinary buy-in" of the events.Professor Glenn Burgess, the university's deputy vice-chancellor said Hull's population had had an "extraordinary buy-in" of the events.
The help from volunteers had been "wonderfully heart-warming", he said, and had left audiences with an "overwhelmingly positive impression of the city".The help from volunteers had been "wonderfully heart-warming", he said, and had left audiences with an "overwhelmingly positive impression of the city".
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The report's key findingsThe report's key findings
Council leader Stephen Brady said: "Investing in culture actually does bring about real change."Council leader Stephen Brady said: "Investing in culture actually does bring about real change."
Coventry has been chosen to be the UK's City of Culture for 2021.Coventry has been chosen to be the UK's City of Culture for 2021.