This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.theguardian.com/world/2018/mar/20/boeuf-burger-sales-in-france-overtake-classic-ham-baguette
The article has changed 8 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Boeuf! Burger sales in France overtake classic ham baguette | Boeuf! Burger sales in France overtake classic ham baguette |
| (about 1 hour later) | |
| Hamburger sales in France have overtaken those of the classic jambon-beurre baguette as diners surrender to the American fast-food favourite. | Hamburger sales in France have overtaken those of the classic jambon-beurre baguette as diners surrender to the American fast-food favourite. |
| Burgers were on the menu at 85% of eating establishments in France last year, with 1.5bn being sold, according to a study by the Paris-based restaurant consultants Gira Conseil. | Burgers were on the menu at 85% of eating establishments in France last year, with 1.5bn being sold, according to a study by the Paris-based restaurant consultants Gira Conseil. |
| More worryingly for the defenders of French cuisine, just 30% of the burgers were sold in fast-food outlets, the majority being consumed at restaurants with full table service. | More worryingly for the defenders of French cuisine, just 30% of the burgers were sold in fast-food outlets, the majority being consumed at restaurants with full table service. |
| Le burger has almost become French, often served with some of the country’s most famous cheeses, such as roquefort, rather than “plastic” cheddar. | |
| The country, which takes pride in its culinary culture, has been fighting a losing battle against the rise of the burger. | The country, which takes pride in its culinary culture, has been fighting a losing battle against the rise of the burger. |
| “We’ve been talking about a burger frenzy for three years. This year, we don’t know how to describe the phenomenon. It’s just crazy,” the Gira Conseil director general, Bernard Boutboul, told Agence France-Presse. | |
| In 2016, hamburger sales were on a par with the ham-and-butter baguette – which is still the most popular sandwich in France – but last year they leapt by 9%. | In 2016, hamburger sales were on a par with the ham-and-butter baguette – which is still the most popular sandwich in France – but last year they leapt by 9%. |
| “One wonders whether the burger might even overtake our famous steak frites,” Boutboul said. | “One wonders whether the burger might even overtake our famous steak frites,” Boutboul said. |
| “Where is the country going to?” asked one Twitter user, while another suggested “we will all end up wearing Mickey Mouse ears in their rubbish theme parks”, in a reference to Disneyland. | |
| More broadly, sales at fast-food outlets were “beating record upon record”, Gira Conseil found, making €51bn in 2017. | More broadly, sales at fast-food outlets were “beating record upon record”, Gira Conseil found, making €51bn in 2017. |
| Despite a series of attacks on its branches by angry farmers two decades ago, France is now McDonald’s most profitable market outside the US, with more than 1,400 restaurants. | Despite a series of attacks on its branches by angry farmers two decades ago, France is now McDonald’s most profitable market outside the US, with more than 1,400 restaurants. |
| Jean-Pierre Petit, the man credited with helping France fall in love with “McDo”, is one of the brand’s most influential executives, pioneering McDonald’s attempts to adapt itself to local tastes. In France, it has introduced the McCamembert and McBaguette burgers with emmental cheese, Dijon mustard, various French salads and even macarons for dessert. Customers can also drink beer with their meals. | Jean-Pierre Petit, the man credited with helping France fall in love with “McDo”, is one of the brand’s most influential executives, pioneering McDonald’s attempts to adapt itself to local tastes. In France, it has introduced the McCamembert and McBaguette burgers with emmental cheese, Dijon mustard, various French salads and even macarons for dessert. Customers can also drink beer with their meals. |
| In his 2013 book, I Sold My Soul to McDonald’s, Petit admitted not having eaten his first hamburger until he was 30. | In his 2013 book, I Sold My Soul to McDonald’s, Petit admitted not having eaten his first hamburger until he was 30. |
| The only silver lining for foodies has been the rise in the number of French gourmet burger restaurants. | The only silver lining for foodies has been the rise in the number of French gourmet burger restaurants. |
| Food truck culture, another import from the US, has spawned a number of hip burger chains such as Le Camion Qui Fume (roughly translated as “the smoky truck”). | |
| Some outlets take pride in serving burgers made from premium quality beef, along with a glass of French red wine. | Some outlets take pride in serving burgers made from premium quality beef, along with a glass of French red wine. |
| “Even the Americans are keeping an eye on what we’re doing in our gastronomic fast-food sector,” Boutboul said. | “Even the Americans are keeping an eye on what we’re doing in our gastronomic fast-food sector,” Boutboul said. |
| France | France |
| Burgers | Burgers |
| Bread | Bread |
| Sandwiches | Sandwiches |
| Europe | Europe |
| Food & drink | Food & drink |
| news | news |
| Share on Facebook | Share on Facebook |
| Share on Twitter | Share on Twitter |
| Share via Email | Share via Email |
| Share on LinkedIn | Share on LinkedIn |
| Share on Pinterest | Share on Pinterest |
| Share on Google+ | Share on Google+ |
| Share on WhatsApp | Share on WhatsApp |
| Share on Messenger | Share on Messenger |
| Reuse this content | Reuse this content |