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Data row: Facebook's Zuckerberg will not appear before MPs | Data row: Facebook's Zuckerberg will not appear before MPs |
(about 2 hours later) | |
Facebook boss Mark Zuckerberg's decision not to appear before MPs is "astonishing", said the committee chairman who invited him to attend. | |
Damian Collins, the head a parliamentary inquiry into fake news, urged Mr Zuckerberg to "think again". | |
Facebook and data analytics firm Cambridge Analytica are at the centre of a row over harvesting personal data. | |
Mr Zuckerberg has apologised for a "breach of trust", but said he will not appear in front of the inquiry. | |
He will instead send one of his senior executives, Facebook's chief product officer Chris Cox, who will give evidence to MPs in the first week after the Easter parliamentary break. | |
But Mr Collins, the chairman of the Department for Culture Media and Sport select committee, said: "Given the extraordinary evidence that we've heard so far today... it is absolutely astonishing that Mark Zuckerberg is not prepared to submit himself to questioning. | |
"These are questions of a fundamental importance and concern to Facebook users, as well as to our inquiry as well. | |
"I would certainly urge him to think again if he has any care for people that use his company's services." | |
The committee heard from whistleblower Christopher Wylie, a former Cambridge Analytica employee. | |
He has accused Cambridge Analytica of gathering the details of 50 million users on Facebook through a personality quiz in 2014. | |
He alleges that because 270,000 people took the quiz, the data of some 50 million users, mainly in the US, was harvested without their explicit consent via their friend networks. | He alleges that because 270,000 people took the quiz, the data of some 50 million users, mainly in the US, was harvested without their explicit consent via their friend networks. |
Mr Wylie claims the data was sold to Cambridge Analytica, which then used it to psychologically profile people and deliver pro-Donald Trump material to them to assist the presidential election campaign. | |
In evidence, Mr Wylie was asked whether his main concern was with the use of military-inspired psychological operations in politics, he replied that was "part of it" but he had broader concerns. | In evidence, Mr Wylie was asked whether his main concern was with the use of military-inspired psychological operations in politics, he replied that was "part of it" but he had broader concerns. |
Cambridge Analytica or SCL (CA's parent company) "don't care whether what they do is legal" as long as they "get the job done", he said. | Cambridge Analytica or SCL (CA's parent company) "don't care whether what they do is legal" as long as they "get the job done", he said. |
He also criticised the company for running campaigns in struggling democracies, which he called "an example of what modern-day colonialism looks like". | He also criticised the company for running campaigns in struggling democracies, which he called "an example of what modern-day colonialism looks like". |
"You have a wealthy company from a developed nation going into an economy or democracy that's still struggling to get its feet on the ground - and taking advantage of that to profit from that," he told MPs. | "You have a wealthy company from a developed nation going into an economy or democracy that's still struggling to get its feet on the ground - and taking advantage of that to profit from that," he told MPs. |
'Posh veneer' | 'Posh veneer' |
Earlier, he described his former boss, the company's CEO Alexander Nix, as a salesman with no background in politics or technology but a lot of wealth. | Earlier, he described his former boss, the company's CEO Alexander Nix, as a salesman with no background in politics or technology but a lot of wealth. |
On one occasion, the two of them were running late because Mr Nix had to "pick up a £200,000 chandelier", MPs heard. | On one occasion, the two of them were running late because Mr Nix had to "pick up a £200,000 chandelier", MPs heard. |
Mr Wylie went on to say that Mr Nix's standard sales pitch was to play on his Eton public school education and Mayfair offices to present a "posh veneer". | Mr Wylie went on to say that Mr Nix's standard sales pitch was to play on his Eton public school education and Mayfair offices to present a "posh veneer". |
He said Mr Nix had been "dishonest" with the committee at a hearing in February when he denied using Facebook data. | He said Mr Nix had been "dishonest" with the committee at a hearing in February when he denied using Facebook data. |
"Facebook data and the acquisition using Aleksandr Kogan's data-set (through the personality test) was the foundation of the company," he said. | "Facebook data and the acquisition using Aleksandr Kogan's data-set (through the personality test) was the foundation of the company," he said. |
"That is how the algorithms were developed. They spent one million dollars at least on the acquisition of that data-set." | "That is how the algorithms were developed. They spent one million dollars at least on the acquisition of that data-set." |
Steve Bannon, Donald Trump's former chief strategist and a director on Cambridge Analytica's board, did not care about creating that impression, said Mr Wylie. | Steve Bannon, Donald Trump's former chief strategist and a director on Cambridge Analytica's board, did not care about creating that impression, said Mr Wylie. |
He was more interested in speaking at university events than sitting in posh offices so Mr Nix set up a fake office in Cambridge to present a more academic side of the company, Mr Wylie said. | He was more interested in speaking at university events than sitting in posh offices so Mr Nix set up a fake office in Cambridge to present a more academic side of the company, Mr Wylie said. |
After that, Mr Bannon decided to call the company Cambridge Analytica, he said. | |
"In his head, it was a very academic company," he added. | |
'Nothing good' | |
As a whistleblower, Mr Wylie said the greatest "legal pushback" was not from Cambridge Analytica, but Facebook. | As a whistleblower, Mr Wylie said the greatest "legal pushback" was not from Cambridge Analytica, but Facebook. |
"They're most upset by this story," he said, and have sent some "fairly intimidating legal correspondence" although have not acted on it. | "They're most upset by this story," he said, and have sent some "fairly intimidating legal correspondence" although have not acted on it. |
He said his motivation for going public was to bring down Cambridge Analytica and SCL, from which "nothing good" had come. | He said his motivation for going public was to bring down Cambridge Analytica and SCL, from which "nothing good" had come. |
Data protection specialist Paul-Olivier Dehaye also told the panel he had written to the Information Commissioner's Office in August 2016 "asking them if they were investigating Cambridge Analytica". | |
In a tweet, Cambridge Analytica said it was "sad" to see the "very gifted" Mr Wylie leave in July 2014 after 11 months with the company. | In a tweet, Cambridge Analytica said it was "sad" to see the "very gifted" Mr Wylie leave in July 2014 after 11 months with the company. |
"We took legal action purely to stop him from pitching identical services to our clients." | "We took legal action purely to stop him from pitching identical services to our clients." |
It added that Mr Wylie was a part-time contractor with "no direct knowledge of our work practices" since leaving in 2014. | It added that Mr Wylie was a part-time contractor with "no direct knowledge of our work practices" since leaving in 2014. |
Cambridge Analytica denies any of the data acquired was used as part of the services it provided to the Trump campaign. | Cambridge Analytica denies any of the data acquired was used as part of the services it provided to the Trump campaign. |
MPs have written to Mr Nix, currently suspended from Cambridge Analytica, to ask him to return before the committee after his previous appearance in February. | |
Facebook apology | |
Over the weekend, Mr Zuckerberg took out full-page advertisements in several UK and US Sunday newspapers to apologise. | Over the weekend, Mr Zuckerberg took out full-page advertisements in several UK and US Sunday newspapers to apologise. |
He said his company could have done more to stop millions of users having their data exploited by Cambridge Analytica. | He said his company could have done more to stop millions of users having their data exploited by Cambridge Analytica. |
"This was a breach of trust, and I am sorry," the back-page ads said. | "This was a breach of trust, and I am sorry," the back-page ads said. |