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| HTC's Tom Daley swimming pool selfie advert banned | HTC's Tom Daley swimming pool selfie advert banned |
| (about 2 hours later) | |
| An advert showing British Olympic diver Tom Daley using a smartphone at a swimming pool has been banned on the grounds that similar behaviour by consumers would damage the device. | An advert showing British Olympic diver Tom Daley using a smartphone at a swimming pool has been banned on the grounds that similar behaviour by consumers would damage the device. |
| HTC has promoted the ad on social media since mid-2017. | HTC has promoted the ad on social media since mid-2017. |
| But an investigation by the UK's advertising watchdog discovered that the device's own instructions said the phone should not come into contact with pool water. | But an investigation by the UK's advertising watchdog discovered that the device's own instructions said the phone should not come into contact with pool water. |
| HTC has yet to respond. | HTC has yet to respond. |
| However, the BBC found that the Taiwanese firm had yet to remove the promotion from its YouTube channel. | However, the BBC found that the Taiwanese firm had yet to remove the promotion from its YouTube channel. |
| The advert was designed to highlight the HTC U11's squeezable sides, which - when pressed - trigger a photo from its front "selfie" camera. | The advert was designed to highlight the HTC U11's squeezable sides, which - when pressed - trigger a photo from its front "selfie" camera. |
| It showed Mr Daley repeatedly jumping from the highest platform at a swimming pool, and taking images of himself as he fell. | It showed Mr Daley repeatedly jumping from the highest platform at a swimming pool, and taking images of himself as he fell. |
| In addition, the athlete was shown using the phone as he climbed out of the water. | In addition, the athlete was shown using the phone as he climbed out of the water. |
| HTC defended the campaign on the grounds that the device's IP67 waterpoof rating meant it could be briefly submerged up to a depth of 1m (3.3ft). | HTC defended the campaign on the grounds that the device's IP67 waterpoof rating meant it could be briefly submerged up to a depth of 1m (3.3ft). |
| It said that because Mr Daley had entered the water with his feet and held the phone above his head, the phone had not gone any deeper. | It said that because Mr Daley had entered the water with his feet and held the phone above his head, the phone had not gone any deeper. |
| Furthermore, an on-screen warning had told viewers not to "try this stunt". | Furthermore, an on-screen warning had told viewers not to "try this stunt". |
| But the Advertising Standards Authority said that a normal member of the public attempting something similar would be unlikely to be able to prevent their phone sinking below 1m. | But the Advertising Standards Authority said that a normal member of the public attempting something similar would be unlikely to be able to prevent their phone sinking below 1m. |
| The watchdog also noted that HTC had acknowledged that "there were too many variations of water temperature and chemical composition" to be able to say that the U11 could be used in most swimming pools. | The watchdog also noted that HTC had acknowledged that "there were too many variations of water temperature and chemical composition" to be able to say that the U11 could be used in most swimming pools. |
| And it highlighted that the device's own instructions said it should not be intentionally submerged in water, and were that to happen by accident its buttons should not be pressed immediately afterwards. | And it highlighted that the device's own instructions said it should not be intentionally submerged in water, and were that to happen by accident its buttons should not be pressed immediately afterwards. |
| As a result it judged the ad to have exaggerated the phone's capabilities in a misleading manner. | As a result it judged the ad to have exaggerated the phone's capabilities in a misleading manner. |
| Still online | Still online |
| Although the original complaint had been about the appearance of the ad on Facebook, the ASA said that other posts must now be dealt with. | Although the original complaint had been about the appearance of the ad on Facebook, the ASA said that other posts must now be dealt with. |
| "Our ruling against HTC applies across media," a spokesman told the BBC. | "Our ruling against HTC applies across media," a spokesman told the BBC. |
| "We expect HTC to ensure its ad is removed from all media and we'll be contacting the company to remind them of that." | "We expect HTC to ensure its ad is removed from all media and we'll be contacting the company to remind them of that." |
| The BBC understands that the firm intends to remove the ad from all its global accounts by the end of the day. | |
| The ASA also issued other tech-related rulings among its latest decisions, including: | The ASA also issued other tech-related rulings among its latest decisions, including: |