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| H&M to make female clothes sizes bigger | H&M to make female clothes sizes bigger |
| (35 minutes later) | |
| H&M clothes sizes will become bigger following complaints from customers. | H&M clothes sizes will become bigger following complaints from customers. |
| A spokesperson for the high street chain said: "We are taking the steps to change our womenswear measurements to be in line with UK sizing." | A spokesperson for the high street chain said: "We are taking the steps to change our womenswear measurements to be in line with UK sizing." |
| For example, the Swedish chain said the previous measurements and fit of a size 12 would now be the measurements of a size 10. | |
| Many shoppers have previously complained that H&M sizes are too small. | |
| In March, shopper Rebecca Parker wrote an open letter complaining that despite being a 12/14 she struggled to fit into size 14 jeans at H&M. | In March, shopper Rebecca Parker wrote an open letter complaining that despite being a 12/14 she struggled to fit into size 14 jeans at H&M. |
| "Why is it OK for a brand to label an item of clothing as a size which it clearly isn't," she asked. | "Why is it OK for a brand to label an item of clothing as a size which it clearly isn't," she asked. |
| She pointed out that while H&M sold items emblazoned with phrases such as #GRLPOWER or SISTERHOOD the shop's sizing policy was the opposite of empowering women. | She pointed out that while H&M sold items emblazoned with phrases such as #GRLPOWER or SISTERHOOD the shop's sizing policy was the opposite of empowering women. |
| She said that, at the age of 25, she was "thoroughly content" with her body but wonders how her teenage self would have reacted. | She said that, at the age of 25, she was "thoroughly content" with her body but wonders how her teenage self would have reacted. |
| As a 13-year-old, she writes, she felt "podgy and sad when I had to reach for a garment that was labelled with a number in the high teens". | As a 13-year-old, she writes, she felt "podgy and sad when I had to reach for a garment that was labelled with a number in the high teens". |
| Speaking to the BBC following H&M's announcement, she said she was "really thrilled" her "nagging" had paid off. | Speaking to the BBC following H&M's announcement, she said she was "really thrilled" her "nagging" had paid off. |
| "I just hope they follow through," she added. | "I just hope they follow through," she added. |
| Other customers had previously taken to Twitter to register their dissatisfaction with H&M's sizing. | Other customers had previously taken to Twitter to register their dissatisfaction with H&M's sizing. |