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Why we no longer love department stores | Why we no longer love department stores |
(1 day later) | |
Department stores were once the main attraction on many High Streets, but these days shoppers appear increasingly able to resist their charms. | |
House of Fraser has just announced it intends to close 31 shops, affecting 6,000 jobs, as part of a rescue deal. | |
Debenhams is planning to shut stores as profits fall - and BHS spectacularly collapsed in 2016, putting 11,000 people out of work. | Debenhams is planning to shut stores as profits fall - and BHS spectacularly collapsed in 2016, putting 11,000 people out of work. |
Yet some chains continue to prosper, so where have the weaker performers gone wrong? | Yet some chains continue to prosper, so where have the weaker performers gone wrong? |
1. Lack of investment and innovation | 1. Lack of investment and innovation |
Diane Wehrle of market research firm Springboard says the worst department stores "haven't changed in 10, maybe 20 years". | Diane Wehrle of market research firm Springboard says the worst department stores "haven't changed in 10, maybe 20 years". |
This is because they have not invested enough in upgrading their shop floors, product ranges or online offerings. | This is because they have not invested enough in upgrading their shop floors, product ranges or online offerings. |
"As we have had access to global products our standards as consumers have increased - we can also buy anything we want online," she says. | "As we have had access to global products our standards as consumers have increased - we can also buy anything we want online," she says. |
"So if we are to go shopping we need to have a good experience, excitement and entertainment. A lot of today's department stores don't supply that." | "So if we are to go shopping we need to have a good experience, excitement and entertainment. A lot of today's department stores don't supply that." |
Ms Wehrle adds that their unique selling point - offering a host of different brands under the same roof - has also been weakened in the internet age. | Ms Wehrle adds that their unique selling point - offering a host of different brands under the same roof - has also been weakened in the internet age. |
2. Out of fashion | 2. Out of fashion |
Many of today's ailing department stores focus on fashion - but they may not have the right merchandise, says Stephen Springham, head of retail insights at Knight Frank. | Many of today's ailing department stores focus on fashion - but they may not have the right merchandise, says Stephen Springham, head of retail insights at Knight Frank. |
"It's a part of the problem at Debenhams which hasn't kept up with the times," he says. | "It's a part of the problem at Debenhams which hasn't kept up with the times," he says. |
"The range isn't terrible but it's a very competitive market and being not terrible is not good enough." | "The range isn't terrible but it's a very competitive market and being not terrible is not good enough." |
Meanwhile, Mr Springham says most of House of Fraser's goods are "other brands you can buy somewhere else", while their in-house brands are not particularly strong: "There isn't that point of difference." | Meanwhile, Mr Springham says most of House of Fraser's goods are "other brands you can buy somewhere else", while their in-house brands are not particularly strong: "There isn't that point of difference." |
It comes as more shoppers, both young and old, are buying their clothes from nimbler "fast fashion" retailers such as Asos, Primark and Zara that can also beat them on price. | It comes as more shoppers, both young and old, are buying their clothes from nimbler "fast fashion" retailers such as Asos, Primark and Zara that can also beat them on price. |
3. Too much discounting | 3. Too much discounting |
As sales have fallen, some department store groups have turned to discounting in a bid to keep tills ringing. | As sales have fallen, some department store groups have turned to discounting in a bid to keep tills ringing. |
But Ms Wehrle says that approach has not worked and has become a "vicious circle". | But Ms Wehrle says that approach has not worked and has become a "vicious circle". |
"Others do it too so you have to go lower, and it becomes a race to the bottom." | "Others do it too so you have to go lower, and it becomes a race to the bottom." |
This squeezes margins, leaving department stores with even less to spend on improving their shops. | This squeezes margins, leaving department stores with even less to spend on improving their shops. |
4. Hard to navigate stores | 4. Hard to navigate stores |
Like other struggling high street retailers, some department store groups have too many underperforming shops and need to downsize. | Like other struggling high street retailers, some department store groups have too many underperforming shops and need to downsize. |
Debenhams, which has 176 UK stores, has said it could close 10 outlets and is in talks with landlords about reducing space at 30 more. | Debenhams, which has 176 UK stores, has said it could close 10 outlets and is in talks with landlords about reducing space at 30 more. |
And House of Fraser, which had 59 stores, is now planning to close more than half of them. | |
Downsizing isn't easy, however. Many of the biggest department stores are locked in very long leases of "30, 40, even 50 years", says Mr Springham. | Downsizing isn't easy, however. Many of the biggest department stores are locked in very long leases of "30, 40, even 50 years", says Mr Springham. |
Making matters worse, some of the buildings housing them are ill configured for a modern retail experience, he added. | Making matters worse, some of the buildings housing them are ill configured for a modern retail experience, he added. |
"Some of them are more than 100 years old and quite higgledy-piggledy … they might not have a centralised escalator. If you built them from scratch you wouldn't build them that way." | "Some of them are more than 100 years old and quite higgledy-piggledy … they might not have a centralised escalator. If you built them from scratch you wouldn't build them that way." |
5. High Street slowdown | |
These problems come amid a general slowdown on the High Street linked to weaker consumer confidence, online competition and rising overheads such as a higher minimum wage. | |
But Ms Wehrle believes struggling department stores could have weathered the storm better: "If a retailer blames the demise of their business on these pressures alone they are probably hanging by a thread." | But Ms Wehrle believes struggling department stores could have weathered the storm better: "If a retailer blames the demise of their business on these pressures alone they are probably hanging by a thread." |
She points to John Lewis as an example of a group that has adapted well in changing times by ramping up its online presence and investing in its store experience. | She points to John Lewis as an example of a group that has adapted well in changing times by ramping up its online presence and investing in its store experience. |
Selfridges and Harrods, which target well-heeled shoppers, many of them from abroad, are also doing well. | Selfridges and Harrods, which target well-heeled shoppers, many of them from abroad, are also doing well. |
For the year to January, sales at Selfridges rose 16% to £1.6bn, while Harrods posted a 23% surge to £2.1bn. | For the year to January, sales at Selfridges rose 16% to £1.6bn, while Harrods posted a 23% surge to £2.1bn. |
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