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Heineken takes minority stake in UK's Beavertown Brewery | Heineken takes minority stake in UK's Beavertown Brewery |
(about 1 month later) | |
Dutch brewer Heineken will take a minority stake in Beavertown Brewery to give the London-based craft beer maker the £40m it needs to build a new brewery and visitor site. | Dutch brewer Heineken will take a minority stake in Beavertown Brewery to give the London-based craft beer maker the £40m it needs to build a new brewery and visitor site. |
Beavertown, founded by Logan Plant, the son of British rocker and Led Zeppelin frontman Robert Plant, announced the deal on Thursday, ending weeks of speculation about the partnership. | Beavertown, founded by Logan Plant, the son of British rocker and Led Zeppelin frontman Robert Plant, announced the deal on Thursday, ending weeks of speculation about the partnership. |
It is the latest addition to the craft beer portfolio of the world’s second-largest brewer, following a string of deals including with London’s Brixton Brewery and California’s Lagunitas. | It is the latest addition to the craft beer portfolio of the world’s second-largest brewer, following a string of deals including with London’s Brixton Brewery and California’s Lagunitas. |
Beavertown, known for its brightly coloured, cartoon-covered cans with names including Gamma Ray American pale ale, said it planned to build a 450,000 hectolitre facility in London that would increase its brewing capacity tenfold. It will create up to 150 jobs. | Beavertown, known for its brightly coloured, cartoon-covered cans with names including Gamma Ray American pale ale, said it planned to build a 450,000 hectolitre facility in London that would increase its brewing capacity tenfold. It will create up to 150 jobs. |
Plant said the company had explored other financing options including crowdfunding and private equity, but dismissed them as unsuitable. | Plant said the company had explored other financing options including crowdfunding and private equity, but dismissed them as unsuitable. |
Heineken confirmed it was taking a minority stake in Beavertown, but declined to provide further financial details. It said the £40m was the cost of the brewery. | Heineken confirmed it was taking a minority stake in Beavertown, but declined to provide further financial details. It said the £40m was the cost of the brewery. |
“We love what they’re doing and are excited to be able to help them do more,” Heineken said in a statement. “Our minority investment means they can make their dream of Beaverworld a reality.” | “We love what they’re doing and are excited to be able to help them do more,” Heineken said in a statement. “Our minority investment means they can make their dream of Beaverworld a reality.” |
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