This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.theguardian.com/media/2018/jun/29/fat-chance-ban-on-junk-food-tv-ads-will-backfire
The article has changed 4 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
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| Fat chance ban on junk food TV ads will backfire | Fat chance ban on junk food TV ads will backfire |
| (about 1 month later) | |
| The chief executive of Channel 4, Alex Mahon, is wrong to suggest that children are being “hyper-targeted” on digital platforms with ads for products that are high in fat, salt and sugar (Curbs on junk food TV ads may backfire, says C4 boss, 27 June). Targeting such ads at children online is already banned. The ban covers ads on all children’s websites, apps and social media platforms, including on YouTube, Google, Facebook, Instagram and Snapchat. And the burden of proof is on companies advertising online to show the ASA they’ve taken appropriate steps to target HFSS food ads away from children. Mahon speculates that “every pound previously spent on TV (will be) switched to YouTube or Google and targeted at children”. Given the existing ban, that simply won’t happen.Guy ParkerChief executive, Advertising Standards Authority | The chief executive of Channel 4, Alex Mahon, is wrong to suggest that children are being “hyper-targeted” on digital platforms with ads for products that are high in fat, salt and sugar (Curbs on junk food TV ads may backfire, says C4 boss, 27 June). Targeting such ads at children online is already banned. The ban covers ads on all children’s websites, apps and social media platforms, including on YouTube, Google, Facebook, Instagram and Snapchat. And the burden of proof is on companies advertising online to show the ASA they’ve taken appropriate steps to target HFSS food ads away from children. Mahon speculates that “every pound previously spent on TV (will be) switched to YouTube or Google and targeted at children”. Given the existing ban, that simply won’t happen.Guy ParkerChief executive, Advertising Standards Authority |
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