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| Version 1 | Version 2 |
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| Ferrari pre-sells entire new supercar model despite £1m+ price tag | Ferrari pre-sells entire new supercar model despite £1m+ price tag |
| (about 4 hours later) | |
| Ferrari has announced a new open-top supercar it describes as “probably the closest and purest driving experience to Formula 1” – and has already pre-sold the whole production run, despite a likely £1m-plus price tag. | Ferrari has announced a new open-top supercar it describes as “probably the closest and purest driving experience to Formula 1” – and has already pre-sold the whole production run, despite a likely £1m-plus price tag. |
| At a private event for devoted customers at its headquarters in Maranello, Italy, the company said it would produce fewer than 500 of the 810hp Monza models, which can reach 62mph in 2.9 seconds. | |
| Nicolo Boari, Ferrari’s head of product marketing, said the Monza would be “the most powerful ever in Ferrari history”, with an 810 horsepower engine. He added that the open-cockpit would make the cars “probably the closest and purest driving experience to the Formula 1”. | Nicolo Boari, Ferrari’s head of product marketing, said the Monza would be “the most powerful ever in Ferrari history”, with an 810 horsepower engine. He added that the open-cockpit would make the cars “probably the closest and purest driving experience to the Formula 1”. |
| Side profile of the SP1 Ferrari hosted a private viewing of the #MonzaSP1 and #MonzaSP2 earlier today. The car is said to be limited (not confirmed) to 200 units, has a full carbon body and aluminum chassis. The car is inspired by the 250 Testarossa, based on the Ferrari 812 SuperFast and appears to be somewhat similar to the F12 TRS. Ferrari displayed a silver/yellow example #SP1with a brown leather interior and a black example with red details #SP2. #Ferrari #Monza #FerrariMonza #SP1#Maranello #Liveupload | Side profile of the SP1 Ferrari hosted a private viewing of the #MonzaSP1 and #MonzaSP2 earlier today. The car is said to be limited (not confirmed) to 200 units, has a full carbon body and aluminum chassis. The car is inspired by the 250 Testarossa, based on the Ferrari 812 SuperFast and appears to be somewhat similar to the F12 TRS. Ferrari displayed a silver/yellow example #SP1with a brown leather interior and a black example with red details #SP2. #Ferrari #Monza #FerrariMonza #SP1#Maranello #Liveupload |
| A post shared by Ferrari Icona/Monza (@ferrari.icona) on Sep 18, 2018 at 1:22am PDT | A post shared by Ferrari Icona/Monza (@ferrari.icona) on Sep 18, 2018 at 1:22am PDT |
| The cars, which will come in one-seat or two-seat versions, are part of the new chief executive’s plans to boost profits by introducing models particularly very expensive limited-edition supercars. | |
| The latest models are the first in a limited series called Icona, which reference Ferrari’s racing cars of the 1950s. | |
| Louis Camilleri, who took over as Ferrari chief executive from Sergio Marchionne, who died in July, said the company planned to launch an unprecedented 15 new models. | |
| Among them will be Ferrari’s first sports utility vehicles (SUVs) called Purosangue – Italian for thoroughbred. It follows in the footsteps of luxury competitors such as Lamborghini and Aston Martin. | |
| Camilleri said he has set a target of doubling profits to €2bn by 2022. He aims to increase sales to €5bn (£4.4bn) by 2022, up from €3.4bn last year. | |
| He said it was an “ambitious” target but the firm was confident it would be able to lift sales as the number of super-wealthy people around the world keeps growing. The global population of ultra-high-net-worth (UHNW) people, those with more than $30m (£23m) in assets, increased by 12.9% last year to a record 255,810 people. | |
| All of the Monzas have already been pre-sold to customers who attended the preview party on Monday night. | |
| At a private event dedicated to Ferrari customers, the automaker unveiled two unique vehicles – the Ferrari Monza SP1 and Monza SP2. One is a single-seat creation – SP1 – while the other seats two – the SP2.#Ferrari #MonzaSP1 #MonzaSP2 #FerrariMonza #SP1 #SP2 pic.twitter.com/q2MzcHtMsm | At a private event dedicated to Ferrari customers, the automaker unveiled two unique vehicles – the Ferrari Monza SP1 and Monza SP2. One is a single-seat creation – SP1 – while the other seats two – the SP2.#Ferrari #MonzaSP1 #MonzaSP2 #FerrariMonza #SP1 #SP2 pic.twitter.com/q2MzcHtMsm |
| The company said it would reveal pricing of the new cars at the Paris Autoshow in October, but experts said they are likely to sell for more than £1m each. Ferrari’s limited-edition LaFerrari Aperta convertible model costs $2.1m (£1.6m). | |
| Buyers of the Monzas will receive a racing jumpsuit by high-end Italian luxury brand Loro Piana. Luxury leather goods company Berluti will specially produce Monza driving shoes and a leather-clad helmet. | |
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