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| May I have a word about… the Consumer Electronics Show | May I have a word about… the Consumer Electronics Show |
| (2 days later) | |
| I’m sure, like me, you’ve been glued to the goings on at the Consumer Electronics Show in Las Vegas, the annual shindig for gadgets and gizmos to make life that little bit easier. | I’m sure, like me, you’ve been glued to the goings on at the Consumer Electronics Show in Las Vegas, the annual shindig for gadgets and gizmos to make life that little bit easier. |
| I think we should glide swiftly over the brouhaha surrounding the award and subsequent withdrawal of a prize from the hands-free sex toy after a not surprising backlash and move swiftly on to the guiding principle that defines this event – all things immersive. | I think we should glide swiftly over the brouhaha surrounding the award and subsequent withdrawal of a prize from the hands-free sex toy after a not surprising backlash and move swiftly on to the guiding principle that defines this event – all things immersive. |
| Audi, it is reported, “is aiming at upping the game for in-car entertainment with its new immersive entertainment concept”. The report goes on: “We watched a mass-demolition sequence from Avengers on the infotainment screen, while the car’s cabin rolled and pitched as an Audi Q7 barrel-rolled, the seats vibrated as the debris flew around and the air-conditioning was in charge of replicating the direction and force of the wind.” Just the thing for when you’re stuck in a traffic jam. | Audi, it is reported, “is aiming at upping the game for in-car entertainment with its new immersive entertainment concept”. The report goes on: “We watched a mass-demolition sequence from Avengers on the infotainment screen, while the car’s cabin rolled and pitched as an Audi Q7 barrel-rolled, the seats vibrated as the debris flew around and the air-conditioning was in charge of replicating the direction and force of the wind.” Just the thing for when you’re stuck in a traffic jam. |
| But this is as nothing to the most intriguing innovation – the Kohler Konnect bathroom, including an Alexa voice-controlled smart lavatory to give you a “fully immersive” bathroom experience. A what? To my mind, going to the loo does not mean having a chat with a virtual assistant who could well be, ahem, monitoring your movements. | But this is as nothing to the most intriguing innovation – the Kohler Konnect bathroom, including an Alexa voice-controlled smart lavatory to give you a “fully immersive” bathroom experience. A what? To my mind, going to the loo does not mean having a chat with a virtual assistant who could well be, ahem, monitoring your movements. |
| And while we’re on the subject, could companies kindly desist from spelling words with a “k” rather than a “c”? Yes, Krispy Kreme Doughnuts, Kreative Kitchens and Kreativ Dental Clinic, I’m looking at you. | And while we’re on the subject, could companies kindly desist from spelling words with a “k” rather than a “c”? Yes, Krispy Kreme Doughnuts, Kreative Kitchens and Kreativ Dental Clinic, I’m looking at you. |
| Anyway, back to Las Vegas, where, among other topics, “volumetric capture was another immersive experience that was touched on”. I’m sure this means something to someone, but I’m damned if I’m going to ask Alexa. | Anyway, back to Las Vegas, where, among other topics, “volumetric capture was another immersive experience that was touched on”. I’m sure this means something to someone, but I’m damned if I’m going to ask Alexa. |
| • Jonathan Bouquet is an Observer columnist | • Jonathan Bouquet is an Observer columnist |
| CES | CES |
| The shifting patterns of English | The shifting patterns of English |
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