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Samsung unveils TV that can switch to vertical mode | Samsung unveils TV that can switch to vertical mode |
(about 20 hours later) | |
Samsung has unveiled a TV that switches from a horizontal, landscape-style orientation to vertical - so it can easily display smartphone content. | Samsung has unveiled a TV that switches from a horizontal, landscape-style orientation to vertical - so it can easily display smartphone content. |
The 43in device is called Sero and comes with an integrated easel-like stand upon which the screen pivots. | The 43in device is called Sero and comes with an integrated easel-like stand upon which the screen pivots. |
It will go on sale in South Korea towards the end of May and cost 1.89m won (£1,250). | It will go on sale in South Korea towards the end of May and cost 1.89m won (£1,250). |
One TV analyst said it was an interesting concept - but might have limited applications. | One TV analyst said it was an interesting concept - but might have limited applications. |
Sero will come with a microphone and Samsung's virtual assistant Bixby built in. It can also be set up to display photographs, a clock face or other images. | Sero will come with a microphone and Samsung's virtual assistant Bixby built in. It can also be set up to display photographs, a clock face or other images. |
Among the content users might choose to watch on it may be a new series of shows by Snapchat, designed for mobile consumption and set to be launched in May. | Among the content users might choose to watch on it may be a new series of shows by Snapchat, designed for mobile consumption and set to be launched in May. |
It was an interesting design but faced challenges in the TV market, said Matthew Rubin at market research firm Futuresource. | It was an interesting design but faced challenges in the TV market, said Matthew Rubin at market research firm Futuresource. |
"The use case for the Sero, beyond that of a regular landscape position TV, is limited, especially with a relatively high price tag," he said. | "The use case for the Sero, beyond that of a regular landscape position TV, is limited, especially with a relatively high price tag," he said. |
"A lot of content from the likes of YouTube is already in landscape mode. | "A lot of content from the likes of YouTube is already in landscape mode. |
"It is telling that the TV will initially launch in South Korea, which is a market with very high mobile phone usage, so the likely success can be gauged quite early." | "It is telling that the TV will initially launch in South Korea, which is a market with very high mobile phone usage, so the likely success can be gauged quite early." |
The South Korean tech giant is known for its sometimes experimental TV designs. In 2017, it showed off a TV with a wooden frame that is designed to display artwork and look more like a painting when not in use. | The South Korean tech giant is known for its sometimes experimental TV designs. In 2017, it showed off a TV with a wooden frame that is designed to display artwork and look more like a painting when not in use. |
And earlier this year at the CES tech trade show in Las Vegas, the firm unveiled a 75in (190cm) television made of modular micro LED panels. | And earlier this year at the CES tech trade show in Las Vegas, the firm unveiled a 75in (190cm) television made of modular micro LED panels. |
The BBC asked Samsung whether the Sero is likely to be released outside South Korea. A spokeswoman said: "Samsung will review global launch plans after the launch of 'The Sero' in Korea." |
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