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Big Ben scaffolding added to HP Sauce label Big Ben scaffolding added to HP Sauce label
(about 2 hours later)
HP Sauce has taken a cue from its namesake - with a redesign of its famous label.HP Sauce has taken a cue from its namesake - with a redesign of its famous label.
Bottles of the quintessentially British condiment, named after the Houses of Parliament, usually show the Elizabeth Tower - commonly known as Big Ben.Bottles of the quintessentially British condiment, named after the Houses of Parliament, usually show the Elizabeth Tower - commonly known as Big Ben.
But the firm behind the piquant garnish has added scaffolding to the design to reflect current restoration works.But the firm behind the piquant garnish has added scaffolding to the design to reflect current restoration works.
Heinz claims it is the first change to the butty booster's bottle design in 123 years.Heinz claims it is the first change to the butty booster's bottle design in 123 years.
Bosses at the US food giant revealed the change on the tower's 160th anniversary.Bosses at the US food giant revealed the change on the tower's 160th anniversary.
HP's history, pottedHP's history, potted
The redesigned bottles will be available nationwide from June until the restoration of the tower is complete.The redesigned bottles will be available nationwide from June until the restoration of the tower is complete.
Big Ben fell silent in August 2017 before repair works began. Reaction to the move on social media included a number of tweets praising the "clever marketing".
Others, however, pointed out that HP Sauce was no longer produced in the UK.
But for some, no amount of effective PR was enough to improve their opinion of the product.
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Big Ben - the name given to the bell inside the Elizabeth Tower - fell silent in August 2017 before repair works began.
Its new temporary look has confused tourists, who have arrived disappointed to find their selfies scuppered by scaffolding.Its new temporary look has confused tourists, who have arrived disappointed to find their selfies scuppered by scaffolding.
The works are due to be completed in 2021.The works are due to be completed in 2021.
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