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Big Ben scaffolding added to HP Sauce label | Big Ben scaffolding added to HP Sauce label |
(about 2 hours later) | |
HP Sauce has taken a cue from its namesake - with a redesign of its famous label. | HP Sauce has taken a cue from its namesake - with a redesign of its famous label. |
Bottles of the quintessentially British condiment, named after the Houses of Parliament, usually show the Elizabeth Tower - commonly known as Big Ben. | Bottles of the quintessentially British condiment, named after the Houses of Parliament, usually show the Elizabeth Tower - commonly known as Big Ben. |
But the firm behind the piquant garnish has added scaffolding to the design to reflect current restoration works. | But the firm behind the piquant garnish has added scaffolding to the design to reflect current restoration works. |
Heinz claims it is the first change to the butty booster's bottle design in 123 years. | Heinz claims it is the first change to the butty booster's bottle design in 123 years. |
Bosses at the US food giant revealed the change on the tower's 160th anniversary. | Bosses at the US food giant revealed the change on the tower's 160th anniversary. |
HP's history, potted | HP's history, potted |
The redesigned bottles will be available nationwide from June until the restoration of the tower is complete. | The redesigned bottles will be available nationwide from June until the restoration of the tower is complete. |
Reaction to the move on social media included a number of tweets praising the "clever marketing". | |
Others, however, pointed out that HP Sauce was no longer produced in the UK. | |
But for some, no amount of effective PR was enough to improve their opinion of the product. | |
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Big Ben - the name given to the bell inside the Elizabeth Tower - fell silent in August 2017 before repair works began. | |
Its new temporary look has confused tourists, who have arrived disappointed to find their selfies scuppered by scaffolding. | Its new temporary look has confused tourists, who have arrived disappointed to find their selfies scuppered by scaffolding. |
The works are due to be completed in 2021. | The works are due to be completed in 2021. |
Follow BBC West Midlands on Facebook, on Twitter, and sign up for local news updates direct to your phone. | Follow BBC West Midlands on Facebook, on Twitter, and sign up for local news updates direct to your phone. |
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