Van Gogh: York to host UK projection premiere on artist's work

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The UK premiere of an immersive 360-degree projection display inspired by the paintings of Vincent Van Gogh is to be held in York.

More than 200 animated paintings will be projected onto walls, floors and ceilings, allowing people to "step inside" the artist's work.

The 35-minute projection tells the story of the Dutch 19th Century post-impressionist artist and his pieces.

It is the third city to host the event after runs in Naples and Brussels.

St Mary's Church, Coppergate, will host 'Van Gogh: The Immersive Experience' for six months, from 5 July until 5 January 2020.

The temporary attraction, which has an admission fee, is led by visual entertainment company Exhibition Hub supported by 3D video mapping firm Dirty Monitor.

Mario Iacampo, the project's creative director, said: "For so many people, art is inaccessible - paintings hung in galleries where you understand little context about the work.

"This changes that completely, with some of the most famous pieces of art in the world not only shown on a larger than life scale, but actually bringing the images to life with movement that isn't confined to the edges of a picture frame."

York, which was designated the UK's first UNESCO City of Media Arts in 2014, was selected due to it being "a destination which embraces both its heritage and digital prowess", he added.

Vincent Van Gogh

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