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Netflix to cut back on showing smoking in its original shows | Netflix to cut back on showing smoking in its original shows |
(about 1 hour later) | |
Netflix says it's going to cut back on how often smoking is shown in its original shows. | Netflix says it's going to cut back on how often smoking is shown in its original shows. |
It's after a report said programmes on the streaming site showed "much more tobacco" than on US TV or cable. | It's after a report said programmes on the streaming site showed "much more tobacco" than on US TV or cable. |
Netflix says smoking in programmes aimed at younger people will only be allowed for "reasons of historical or factual accuracy". | Netflix says smoking in programmes aimed at younger people will only be allowed for "reasons of historical or factual accuracy". |
In other shows it will only be shown if "it's essential to the creative vision of the artist or character-defining". | In other shows it will only be shown if "it's essential to the creative vision of the artist or character-defining". |
Netflix says it "strongly supports artistic expression". | Netflix says it "strongly supports artistic expression". |
It added: "We also recognise that smoking is harmful and when portrayed positively on screen can adversely influence young people." | It added: "We also recognise that smoking is harmful and when portrayed positively on screen can adversely influence young people." |
The new rules came as report was released into cigarette use on screen by the US group Truth Initiative - which campaigns for people to lead "tobacco-free lives". | |
It compared the number of times tobacco products were seen in different series of Netflix shows that are popular with 15-to-24-year-olds. | It compared the number of times tobacco products were seen in different series of Netflix shows that are popular with 15-to-24-year-olds. |
They included Orange is the New Black, Stranger Things and House of Cards. | They included Orange is the New Black, Stranger Things and House of Cards. |
The report found - in all the Netflix shows it studied - cigarettes were more common in the later series than the earlier series. | The report found - in all the Netflix shows it studied - cigarettes were more common in the later series than the earlier series. |
The report also found, on the whole, smoking is being shown more on Netflix than on popular shows on US cable TV - like The Big Bang Theory and The Walking Dead. | The report also found, on the whole, smoking is being shown more on Netflix than on popular shows on US cable TV - like The Big Bang Theory and The Walking Dead. |
Even in those shows, though, the rate is still rising. | Even in those shows, though, the rate is still rising. |
Truth Initiative does say it only focused on Netflix because it's so popular - and shows on other streaming services, like Amazon Prime, show similar trends. | Truth Initiative does say it only focused on Netflix because it's so popular - and shows on other streaming services, like Amazon Prime, show similar trends. |
"Smoking on the small screen has gone from common to nearly unavoidable," the report says. | "Smoking on the small screen has gone from common to nearly unavoidable," the report says. |
"While smoking in TV programmes has not been studied as extensively as tobacco imagery in movies, it is reasonable to conclude a similar harmful impact is possible." | "While smoking in TV programmes has not been studied as extensively as tobacco imagery in movies, it is reasonable to conclude a similar harmful impact is possible." |
In the UK, shows broadcast on TV have to follow rules put in place by a organisation called Ofcom. | In the UK, shows broadcast on TV have to follow rules put in place by a organisation called Ofcom. |
They say that smoking in shows likely to be seen by under-18s "must generally be avoided and in any case must not be condoned, encouraged or glamorised". | They say that smoking in shows likely to be seen by under-18s "must generally be avoided and in any case must not be condoned, encouraged or glamorised". |
And even in shows designed for adults it can be controversial. | And even in shows designed for adults it can be controversial. |
More than 70 people complained about seeing smoking on Love Island in 2017 and the issue even got raised in the House of Lords. | More than 70 people complained about seeing smoking on Love Island in 2017 and the issue even got raised in the House of Lords. |
The show has since got rid of its on-screen smoking area. | The show has since got rid of its on-screen smoking area. |
Follow Newsbeat on Instagram, Facebook, Twitter and YouTube. | Follow Newsbeat on Instagram, Facebook, Twitter and YouTube. |
Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. | Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here. |
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