This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.bbc.co.uk/news/uk-49545743
The article has changed 5 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Brexit: 'Get ready' advertising campaign launches | Brexit: 'Get ready' advertising campaign launches |
| (about 11 hours later) | |
| An information campaign urging the public to "get ready for Brexit" has been launched by the government. | An information campaign urging the public to "get ready for Brexit" has been launched by the government. |
| The campaign began on Sunday with the launch of a website, gov.uk/brexit. | The campaign began on Sunday with the launch of a website, gov.uk/brexit. |
| Billboards and social media adverts will appear in the coming days and TV adverts will air later this month. | Billboards and social media adverts will appear in the coming days and TV adverts will air later this month. |
| Michael Gove, who is in charge of no-deal plans, said the adverts encourage "shared responsibility" for preparing to leave the EU on 31 October. | Michael Gove, who is in charge of no-deal plans, said the adverts encourage "shared responsibility" for preparing to leave the EU on 31 October. |
| It has been reported that the campaign could cost as much as £100m as ministers seek to inform people what they might need to do, if anything, ahead of the deadline. | It has been reported that the campaign could cost as much as £100m as ministers seek to inform people what they might need to do, if anything, ahead of the deadline. |
| Benedict Pringle, author of the politicaladvertising.co.uk blog, said that, if true, the £100m budget would be roughly double what The National Lottery spends on advertising each year. | Benedict Pringle, author of the politicaladvertising.co.uk blog, said that, if true, the £100m budget would be roughly double what The National Lottery spends on advertising each year. |
| "So if you think about how often you see a lottery advert and double it, that's how much we could be seeing the campaign over the next two months," he told the BBC. | "So if you think about how often you see a lottery advert and double it, that's how much we could be seeing the campaign over the next two months," he told the BBC. |
| "At football grounds, in advert breaks for Coronation Street and The Great British Bake Off, this is where you'll get the biggest reach with the public." | "At football grounds, in advert breaks for Coronation Street and The Great British Bake Off, this is where you'll get the biggest reach with the public." |
| An image showing one of the campaign's billboards was issued by the Cabinet Office ahead of their rollout this week. | |
| Leaflets, online seminars, and information stands at events will also be used. | Leaflets, online seminars, and information stands at events will also be used. |
| British citizens who are intending to travel to Europe and businesses which export to the EU are among the specific groups targeted by the campaign. | British citizens who are intending to travel to Europe and businesses which export to the EU are among the specific groups targeted by the campaign. |
| The campaign encourages people and businesses to visit the government website to answer questions and receive advice on preparing for Brexit. | The campaign encourages people and businesses to visit the government website to answer questions and receive advice on preparing for Brexit. |
| Announcing the launch, Mr Gove said ensuring the UK left the EU in an orderly manner was "not only a matter of national importance, but a shared responsibility". | Announcing the launch, Mr Gove said ensuring the UK left the EU in an orderly manner was "not only a matter of national importance, but a shared responsibility". |
| Mr Gove was earlier criticised by a retail trade association for claiming there would be no shortages of fresh food in the event of a no-deal Brexit. | Mr Gove was earlier criticised by a retail trade association for claiming there would be no shortages of fresh food in the event of a no-deal Brexit. |
| The British Retail Consortium said Mr Gove's assertion on the BBC's Andrew Marr Show that "there will be no shortages of fresh food" was "categorically untrue". | The British Retail Consortium said Mr Gove's assertion on the BBC's Andrew Marr Show that "there will be no shortages of fresh food" was "categorically untrue". |