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English consuming more sugar despite tax and anti-obesity drive English consuming more sugar despite tax and anti-obesity drive
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Sugar consumption in England has risen despite the success of the sugar tax on fizzy drinks and food firms making foods such as cereals and yogurt healthier, research shows.Sugar consumption in England has risen despite the success of the sugar tax on fizzy drinks and food firms making foods such as cereals and yogurt healthier, research shows.
The increase in sugar intake is a blow to the government’s drive to combat obesity, which was intended to reverse the upward trend in consumption.The increase in sugar intake is a blow to the government’s drive to combat obesity, which was intended to reverse the upward trend in consumption.
The disclosure, by Public Health England, raises serious questions about ministers’ reliance on food companies voluntarily stripping sugar out of their products as a key tactic in the fight against expanding waistlines.The disclosure, by Public Health England, raises serious questions about ministers’ reliance on food companies voluntarily stripping sugar out of their products as a key tactic in the fight against expanding waistlines.
The rise has come even though the sugar tax, introduced last year, is proving a success and has led to a 28.8% drop in the amount of sugar contained in soft drinks.The rise has come even though the sugar tax, introduced last year, is proving a success and has led to a 28.8% drop in the amount of sugar contained in soft drinks.
The increase in sugar consumption is revealed in PHE’s second annual report into food manufacturers’ progress towards meeting the government’s goal that a wide range of sweet treat foods, such as cakes and biscuits, should have 20% less sugar by 2020.The increase in sugar consumption is revealed in PHE’s second annual report into food manufacturers’ progress towards meeting the government’s goal that a wide range of sweet treat foods, such as cakes and biscuits, should have 20% less sugar by 2020.
Eating too much sugar contributes to people having too many calories during the day, which can lead to weight gain. Being overweight increases the risk of health problems such as heart diseases, type 2 diabetes, and some forms of cancer. Sugar is also one of the main causes of tooth decay. Eating too much sugar contributes to people having too many calories during the day, which can lead to weight gain. Being overweight increases the risk of health problems such as heart diseases, type 2 diabetes, and some forms of cancer. Sugar is also one of the main causes of tooth decay. 
The NHS advises that most adults and children in the UK eat too much of a type of sugar called 'free sugars'. These are the sugars added to food and drinks, found in biscuits, chocolate, breakfast cereals and fizzy drinks. But they are also found naturally in honey and unsweetened fruit juices.The NHS advises that most adults and children in the UK eat too much of a type of sugar called 'free sugars'. These are the sugars added to food and drinks, found in biscuits, chocolate, breakfast cereals and fizzy drinks. But they are also found naturally in honey and unsweetened fruit juices.
The UK government’s recommendation is that these 'free sugars' should not make up more than 5% of the calories you have every day. That is still quite a lot of sugar - it equates to seven sugar cubes worth for an adult. But bear in mind that one can of a fizzy drink can include the equivalent of 9 cubes of sugar. Children under 4 should avoid all sugar-sweetened drinks and food with added 'free sugars' in it.The UK government’s recommendation is that these 'free sugars' should not make up more than 5% of the calories you have every day. That is still quite a lot of sugar - it equates to seven sugar cubes worth for an adult. But bear in mind that one can of a fizzy drink can include the equivalent of 9 cubes of sugar. Children under 4 should avoid all sugar-sweetened drinks and food with added 'free sugars' in it.
Martin BelamMartin Belam
The amount of sugar people in England consumed overall from eating those types of foods, which also includes confectionery, puddings, sweet sauces and morning goods, rose by 2.6% between 2015 and 2018. That was despite the government in 2016 exhorting the food industry to contribute to the fight against obesity by delivering the 20% cut by 2020. The amount of sugar people in England consumed overall from eating those types of foods, which also includes confectionery, puddings, sweet sauces and morning goods such as pastries, rose by 2.6% between 2015 and 2018. That was despite the government in 2016 exhorting the food industry to contribute to the fight against obesity by delivering the 20% cut by 2020.
That 2.6% rise amounts to the equivalent of a 0.5% increase in sugar intake per head in England, although differences in consumer behaviour means that not everyone will be doing that.That 2.6% rise amounts to the equivalent of a 0.5% increase in sugar intake per head in England, although differences in consumer behaviour means that not everyone will be doing that.
PHE’s report says: “Overall the total tonnes of sugar sold in foods included in the reformulation programme from the in-home sector has increased by 2.6% between 2015 and 2018 (excluding cakes and morning goods), whereas the sugar sold in soft drinks subject to the soft drinks industry levy has decreased by 21.6%.”PHE’s report says: “Overall the total tonnes of sugar sold in foods included in the reformulation programme from the in-home sector has increased by 2.6% between 2015 and 2018 (excluding cakes and morning goods), whereas the sugar sold in soft drinks subject to the soft drinks industry levy has decreased by 21.6%.”
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