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| Meet Memo, the Marie Kondo of Fitness | Meet Memo, the Marie Kondo of Fitness |
| (about 3 hours later) | |
| Featuring Guillermo Piñeda Morales | Featuring Guillermo Piñeda Morales |
| Memo is a minimalist, so we’ll keep this short. In the Video Op-Ed above, we trail Guillermo Piñeda Morales, a.k.a. Memo. He clocked a 2:28:42 at this year’s Boston Marathon. At age 46, that places him in the top 10 marathon runners for his age group globally. That’s very fast. | |
| The American fitness industry is worth $30 billion, but Memo’s not in on the trend. He won’t pop up in your Instagram #fitspo feed and you won’t get a glimpse of him at your gym. But if you have a resolution to run a marathon sometime, Memo will likely be whizzing past you. This Sunday, he’ll be running the New York City Marathon, bib #477. | The American fitness industry is worth $30 billion, but Memo’s not in on the trend. He won’t pop up in your Instagram #fitspo feed and you won’t get a glimpse of him at your gym. But if you have a resolution to run a marathon sometime, Memo will likely be whizzing past you. This Sunday, he’ll be running the New York City Marathon, bib #477. |
| What’s Memo’s trick? Well, you can find that in the video. But it’s far simpler and cheaper than anything else out there. | What’s Memo’s trick? Well, you can find that in the video. But it’s far simpler and cheaper than anything else out there. |