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Walter Mercado, Celebrity Astrologer, Dies at 87 Walter Mercado, Celebrity Astrologer, Is Dead
(about 5 hours later)
Walter Mercado, the internationally syndicated Puerto Rican astrologer who captivated Latino families across the world with his extravagant televised readings of horoscopes, died on Saturday at the Auxilio Mutuo hospital in San Juan. He was 87. Walter Mercado, the internationally syndicated Puerto Rican astrologer who captivated Latino families across the world with his extravagant televised readings of horoscopes, died on Saturday at the Auxilio Mutuo hospital in San Juan. He was in his late 80s.
His death was confirmed by Sofia Luquis, a hospital spokeswoman. His death was confirmed by Sofia Luquis, a hospital spokeswoman. The cause was kidney failure, his niece Betty Benet Mercado said.
For 15 years, during the final segment of the Spanish news program “Primer Impacto,” Mr. Mercado, a former dancer and actor, would dramatically read the horoscopes of the 12 zodiac signs into the camera, rolling his r’s with gusto and elegantly twirling his hands for emphasis. Mr. Mercado marched his way into the homes of Latin American and Caribbean countries as well as those in the United States, reaching an estimated 120 million viewers a day for years.For 15 years, during the final segment of the Spanish news program “Primer Impacto,” Mr. Mercado, a former dancer and actor, would dramatically read the horoscopes of the 12 zodiac signs into the camera, rolling his r’s with gusto and elegantly twirling his hands for emphasis. Mr. Mercado marched his way into the homes of Latin American and Caribbean countries as well as those in the United States, reaching an estimated 120 million viewers a day for years.
In sequined capes, blazers and vests, and often festooned with baubles and brooches, Mr. Mercado let viewers know whether it was going to be a good month or a bad one, or if they simply had to ponerte las pilas, or get to work.In sequined capes, blazers and vests, and often festooned with baubles and brooches, Mr. Mercado let viewers know whether it was going to be a good month or a bad one, or if they simply had to ponerte las pilas, or get to work.
He ended every segment the same way. “God bless you all, today tomorrow and always,” he would say, “and I hope you receive from me peace, a lot of peace.” Then, as he brought both of his hands to his lips to blow a kiss to the viewers he would sign off, “Pero sobre todo, mucho, mucho, mucho amor.” He ended every segment the same way. “God bless you all, today, tomorrow and always,” he would say, “and I hope you receive from me peace, a lot of peace.” Then, as he brought both of his hands to his lips to blow a kiss to the viewers he would sign off, “Pero sobre todo, mucho, mucho, mucho amor.”
A complete obituary will follow. Walter Mercado-Salinas was born in Ponce, P.R., on March 9, though the exact year of his birth is a subject of dispute. According to the hospital spokeswoman, he was born in 1931, but Kareem Tabsch, a director of a coming documentary about Mr. Mercado, said he saw 1932 on his birth certificate. (His niece simply insisted that “he was ageless.”)
Mr. Mercado began his career in Puerto Rico as a flamenco and ballet dancer, according to Ms. Benet Mercado. His love for Spanish dance came from his mother, his niece added.
In the 1950s and the 1960s, after graduating from the University of San Juan with a degree in pharmacology, Mr. Mercado acted in telenovelas including “La Mujer de Aquella Noche” and “Renzo el Gitano,” according to Mr. Tabsch.
In 1969, he was invited on to “El Show del Medio Día,” a popular daytime show on Puerto Rican television, to promote a play in which he had been cast as a Hindu prince.
Before he went on, however, a guest canceled, Mr. Tabsch said, so the host asked Mr. Mercado to come on the show as a guest — not just a promoter — and talk about what he was always talking about: the stars. Three months later, Mr. Mercado was hosting his own one-hour show.
The show ran from 1969 through the early 1990s, and was syndicated throughout Latin America and appeared in the United States as a late-night show, Mr. Tabsch said.
In 1994, Mr. Mercado was offered his own segment on Univision’s “Primer Impacto.”
“It was a very important window to make my way into many, many homes,” Mr. Mercado said on Univision this year of his time on “Primer Impacto.”
At the peak of his popularity in the 1990s, Mr. Mercado had a radio show and was a syndicated columnist in addition to taping his daily segment. He also started a column for People en Español in 1996.
“Walter Mercado has been a part of People en Español since our very beginning,” Armando Correa, the magazine’s editor, said on Sunday. “Walter, with his predictions, always gave us hope.”
Mr. Mercado also published annual magazines with his predictions for the coming year. He wrote several books including “Beyond the Horizon: Visions of the New Millennium,” in 1997, and “El Mundo Secreto de Walter Mercado,” in 2010.
In December 2009, Mr. Mercado sued his manager to keep him from using his name, but because he had given his manager the rights to the Walter Mercado trademark in perpetuity in 1995, the court denied Mr. Mercado’s request.
The next year Mr. Mercado began using the name Shanti Ananda professionally because of the lawsuit, but a few years later, after a settlement, he reverted to Walter Mercado, Mr. Tabsch said.
For many of his fans — Mr. Tabsch included — watching Mr. Mercado's segment was the first time they saw a gender-fluid man on TV.
“Walter challenged the notion of gender,” Mr. Tabsch said. “He knew he was a pioneer.”
In September, during an interview on “Real America with Jorge Ramos,” Mr. Mercado addressed his sexuality.
“The people want to know is Walter straight, homosexual, metrosexual, bisexual, I don’t care,” Mr. Mercado said through his thick, Charo-esque accent. “Here I am, I am who I am, that’s it.”
Mr. Mercado tried to be a sliver of love and light in between the sometimes somber news on “Primer Impacto.” He entered millions of homes, impeccably dressed and incredibly poised to give millions hope for the next day.
“Whether you believe in astrology or not, whether you believe what he said or not, the core of his message is peace and love and he lived his life that way,” Mr. Tabsch said.