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You can find the current article at its original source at https://www.theguardian.com/business/2019/nov/27/west-coast-train-services-to-be-rebranded-with-avanti-logo
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| West coast train services to be rebranded with Avanti logo | |
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| Virgin Trains’ new operators to rename service ‘ready and fit for the future’ Avanti | Virgin Trains’ new operators to rename service ‘ready and fit for the future’ Avanti |
| The trains, the staff and the entire management team may be staying the same, but passengers on intercity west coast mainline services will next month no longer be boarding a Virgin train but riding on a rebranded, “ready and fit for the future”, Avanti. | The trains, the staff and the entire management team may be staying the same, but passengers on intercity west coast mainline services will next month no longer be boarding a Virgin train but riding on a rebranded, “ready and fit for the future”, Avanti. |
| The name Avanti, according to new operators FirstGroup and Trenitalia, “embodies progress and forward movement”, and is Italian for “forward” and “let’s go”. | The name Avanti, according to new operators FirstGroup and Trenitalia, “embodies progress and forward movement”, and is Italian for “forward” and “let’s go”. |
| Avanti is already a popular company name in the UK, for firms including tax accountants, numerous Italian restaurants, a hazardous waste collection business and a purveyor of urinal floor mats and jumbo toilet rolls. | Avanti is already a popular company name in the UK, for firms including tax accountants, numerous Italian restaurants, a hazardous waste collection business and a purveyor of urinal floor mats and jumbo toilet rolls. |
| Avanti West Coast will also have a new logo: an orange triangle. According to the train operators, the triangle was designed by an independent creative team of more than 100 people working in two locations: an old pickle factory in London and a theatre in Amsterdam. | Avanti West Coast will also have a new logo: an orange triangle. According to the train operators, the triangle was designed by an independent creative team of more than 100 people working in two locations: an old pickle factory in London and a theatre in Amsterdam. |
| The triangle, First Trenitalia said, symbolised how their train service will bring communities across England, north Wales and Scotland closer together. | The triangle, First Trenitalia said, symbolised how their train service will bring communities across England, north Wales and Scotland closer together. |
| The trains will be painted green and white. The tilting Pendolino trains will be refurbished and eventually phased out from 2022 to be replaced by a new fleet. | The trains will be painted green and white. The tilting Pendolino trains will be refurbished and eventually phased out from 2022 to be replaced by a new fleet. |
| First Trenitalia said there would also be 263 more trains a week, as well as new stops along the 400-mile route that takes in major cities including London, Birmingham, Manchester, Liverpool and Glasgow. | First Trenitalia said there would also be 263 more trains a week, as well as new stops along the 400-mile route that takes in major cities including London, Birmingham, Manchester, Liverpool and Glasgow. |
| Steve Montgomery, the managing director of FirstGroup’s overall rail division, said the rebranding marked the start of “a new era in high-speed rail services – one that will generate national prosperity and pride”. | Steve Montgomery, the managing director of FirstGroup’s overall rail division, said the rebranding marked the start of “a new era in high-speed rail services – one that will generate national prosperity and pride”. |