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| Version 1 | Version 2 |
|---|---|
| Food shops 'must fight litter' | Food shops 'must fight litter' |
| (30 minutes later) | |
| Anti-litter campaigners have called on the fast food industry to take more responsibility for the food and packaging it sells as takeaways. | Anti-litter campaigners have called on the fast food industry to take more responsibility for the food and packaging it sells as takeaways. |
| A Keep Britain Tidy (KBT) survey found 25% of English streets littered with fast food rubbish, up from 16% in 2002. | A Keep Britain Tidy (KBT) survey found 25% of English streets littered with fast food rubbish, up from 16% in 2002. |
| Biggest fast food chain MacDonald's accounted for most of the litter, with unbranded wrappings from local fish and chip or kebab shops in second place. | Biggest fast food chain MacDonald's accounted for most of the litter, with unbranded wrappings from local fish and chip or kebab shops in second place. |
| KBT wants retailers to make it easier to dispose of litter responsibly. | |
| Surveyors for the organisation spent two days observing fast food litter in 10 locations across England. | |
| Branded litter from McDonald's made up 29% of all litter spotted in the survey. FAST FOOD OFFENDERS McDonald's 29%Unbranded litter 21%Greggs 18%KFC 8%Subway/Coffee shops 5% | |
| Unbranded wrappings accounted for 21% of waste, bakery Greggs came third with 18% and KFC fourth with 8%. | Unbranded wrappings accounted for 21% of waste, bakery Greggs came third with 18% and KFC fourth with 8%. |
| Sandwich chain Subway and other branded coffee shops accounted for 5% of the litter found. | |
| The 10 areas surveyed were London, Newcastle upon Tyne, Leicestershire, Liverpool, Birmingham, Sheffield, Manchester, the South West, Leeds and Southampton. | |
| Keep Britain Tidy delivered the survey to the chief executives of companies named. | Keep Britain Tidy delivered the survey to the chief executives of companies named. |
| It has demanded the fast food industry takes more responsibility for what happens to fast food and packaging when it is taken away from premises. | It has demanded the fast food industry takes more responsibility for what happens to fast food and packaging when it is taken away from premises. |
| 'More active role' | 'More active role' |
| Phil Barton, Keep Britain Tidy chief executive, said: "We condemn litterers for dropping this fast food litter in the first place but also believe the results have pertinent messages for the fast food industry. | Phil Barton, Keep Britain Tidy chief executive, said: "We condemn litterers for dropping this fast food litter in the first place but also believe the results have pertinent messages for the fast food industry. |
| "McDonald's, the local chip shop, Greggs, KFC and Subway need to do more to discourage littering by their customers. | "McDonald's, the local chip shop, Greggs, KFC and Subway need to do more to discourage littering by their customers. |
| "We want fast food chains to play a more active role in delivering an anti-litter message at the point of sale." | "We want fast food chains to play a more active role in delivering an anti-litter message at the point of sale." |
| He acknowledged McDonald's took a responsible attitude to the community and ran anti-litter campaigns, but needed to do more. | He acknowledged McDonald's took a responsible attitude to the community and ran anti-litter campaigns, but needed to do more. |
| "We want all fast food chains to reduce unnecessary packaging and make it easier for customers to do the right thing," he said. | "We want all fast food chains to reduce unnecessary packaging and make it easier for customers to do the right thing," he said. |
| Litter patrols | Litter patrols |
| A spokeswoman for McDonald's said it had been signed up to the government's voluntary code of practice to help reduce litter created by takeaway food since 2004. | A spokeswoman for McDonald's said it had been signed up to the government's voluntary code of practice to help reduce litter created by takeaway food since 2004. |
| She said: "We ask all customers to dispose of their litter responsibly and provide plenty of bins both in and around our restaurants. | She said: "We ask all customers to dispose of their litter responsibly and provide plenty of bins both in and around our restaurants. |
| "Each restaurant is expected to send out a minimum of three litter patrols each day, who clear all litter - not just McDonald's - up to 100m away from the restaurant and we are currently trialling full time litter pickers in the Birmingham and Manchester areas." | "Each restaurant is expected to send out a minimum of three litter patrols each day, who clear all litter - not just McDonald's - up to 100m away from the restaurant and we are currently trialling full time litter pickers in the Birmingham and Manchester areas." |
| Meanwhile, academic research suggests there is clear evidence seeing litter displaying a company's brand can negatively affect the public's perception of that brand. | Meanwhile, academic research suggests there is clear evidence seeing litter displaying a company's brand can negatively affect the public's perception of that brand. |
| The research was conducted by Dr Stuart Roper at the University of Manchester and Professor Cathy Parker at Manchester Metropolitan University. | The research was conducted by Dr Stuart Roper at the University of Manchester and Professor Cathy Parker at Manchester Metropolitan University. |
| Prof Parker said: "There is, therefore, a good commercial reason why fast food operators should take more of an interest in what happens to their packaging once it leaves their premises." | Prof Parker said: "There is, therefore, a good commercial reason why fast food operators should take more of an interest in what happens to their packaging once it leaves their premises." |