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| TripAdvisor names Ipswich 'among world's top emerging destinations' | |
| (about 4 hours later) | |
| Ipswich has been named among the world's top emerging destinations, according to TripAdvisor - thanks possibly in part to Ed Sheeran. | |
| The review website compiled the list of up-and-coming locations from searches by users - with the Suffolk town the UK's only entry in the top 25. | The review website compiled the list of up-and-coming locations from searches by users - with the Suffolk town the UK's only entry in the top 25. |
| The singer, who has millions of fans worldwide, closed his Divide tour in Ipswich last August to 160,000 people. | The singer, who has millions of fans worldwide, closed his Divide tour in Ipswich last August to 160,000 people. |
| TripAdvisor said its data showed travellers were "falling for" the town. | |
| "The awards evaluated data from November 2018 to October 2019, so it's very possible the 'Ed Sheeran effect' was a contributing factor in helping to put Ipswich on the global map," the travel website said. | "The awards evaluated data from November 2018 to October 2019, so it's very possible the 'Ed Sheeran effect' was a contributing factor in helping to put Ipswich on the global map," the travel website said. |
| "A destination that's managed to keep its historical charm intact, Ipswich is a cultural hub of activity," it added. | "A destination that's managed to keep its historical charm intact, Ipswich is a cultural hub of activity," it added. |
| "From strolling through the arboretum at Christchurch Park, taking in a show at the famous Regent Theatre, viewing Constable's art at Christchurch Mansion, it's little wonder travellers are falling in love with Ipswich." | "From strolling through the arboretum at Christchurch Park, taking in a show at the famous Regent Theatre, viewing Constable's art at Christchurch Mansion, it's little wonder travellers are falling in love with Ipswich." |
| The list of emerging destinations - that was compiled for the first time this year - was topped by Kaliningrad in Russia, ahead of Saranda in Albania and the Lebanese capital Beirut. Ipswich came in 14th. | The list of emerging destinations - that was compiled for the first time this year - was topped by Kaliningrad in Russia, ahead of Saranda in Albania and the Lebanese capital Beirut. Ipswich came in 14th. |
| TripAdvisor said the chart for the new category was drawn up using an algorithm which compared year-on-year increases in searches and positive reviews for accommodations, restaurants and attractions. | |
| A spokesman for Ipswich Borough Council welcomed the recognition, but said Ipswich's rise was no flash in the pan. | A spokesman for Ipswich Borough Council welcomed the recognition, but said Ipswich's rise was no flash in the pan. |
| "We are creating momentum and coming up with something new every year," he said. | "We are creating momentum and coming up with something new every year," he said. |
| "The interest in Ed Sheeran followed Rodin's The Kiss, which was a big success, and the Elmer the Patchwork Elephant trail brought lots of people in too." | "The interest in Ed Sheeran followed Rodin's The Kiss, which was a big success, and the Elmer the Patchwork Elephant trail brought lots of people in too." |
| The Made in Suffolk exhibition at Christchurch Mansion attracted visitors from Japan, Mexico and Australia, and was part of a "growing cultural offer", the spokesman added. | The Made in Suffolk exhibition at Christchurch Mansion attracted visitors from Japan, Mexico and Australia, and was part of a "growing cultural offer", the spokesman added. |
| Tripadvisor's Top 25 emerging destinations | Tripadvisor's Top 25 emerging destinations |