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London fire: Oxford Street partially closed by shop blaze London fire: Oxford Street souvenir shop damaged in blaze
(about 11 hours later)
A fire at a shop in central London has left Oxford Street partially closed. Dozens of firefighters spent hours tackling a fire at a souvenir shop in central London.
The blaze broke out at a souvenir store, Colour London, on the corner of Gilbert Street in Mayfair on Friday evening. The blaze was first reported at 21:38 GMT on the corner of Gilbert Street on Friday night - leading to the closure of part of Oxford Street.
About 70 firefighters and 10 appliances from the surrounding area have been working to keep the fire under control, the London Fire Brigade said. About 70 firefighters and 10 fire engines from the surrounding area brought the fire under control by 02:14, the London Fire Brigade said.
Plumes of smoke could be seen coming from the building, which has flats above the shop, in online footage. There are no injuries and the cause of the fire is being investigated.
Plumes of smoke could be seen coming from the building in footage posted online.
People in the area were advised to seek alternative routes as Oxford Street was closed in both directions between Marble Arch and Oxford Circus.People in the area were advised to seek alternative routes as Oxford Street was closed in both directions between Marble Arch and Oxford Circus.
"The ground floor of the five-storey building is alight. The Brigade's 999 Control Officers have taken 12 calls to the blaze," the fire brigade said.
Fire crews from Soho, Lambeth, Kensington, Chelsea, Kentish Town and Euston attended the scene.Fire crews from Soho, Lambeth, Kensington, Chelsea, Kentish Town and Euston attended the scene.
The cause of the fire is unknown, the brigade said.