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Greggs bid to crack 'tribal' Cornwall pasty market Greggs bid to crack 'tribal' Cornwall pasty market
(about 1 hour later)
Greggs the bakers is taking on Cornwall's world-famous pasty-makers with a new store in the heartland of the renowned local delicacy.Greggs the bakers is taking on Cornwall's world-famous pasty-makers with a new store in the heartland of the renowned local delicacy.
The chain had a previous branch in Saltash, but it closed in September after failing to convince locals and crack the coveted Cornish pasty market.The chain had a previous branch in Saltash, but it closed in September after failing to convince locals and crack the coveted Cornish pasty market.
Greggs, which has 1,700 stores, said it would open on an industrial estate in Launceston, and is recruiting staff. Greggs, which has 2,050 stores, said it would open on an industrial estate in Launceston, and is recruiting staff.
Some locals say they will boycott it, although the council is supporting it.Some locals say they will boycott it, although the council is supporting it.
It will be located on the Pennygillam Estate, on the outskirts of the town, close to the exit to and from the A30 - Cornwall's major road.It will be located on the Pennygillam Estate, on the outskirts of the town, close to the exit to and from the A30 - Cornwall's major road.
The company confirmed it was opening the store, but did not comment on the challenges of succeeding in Cornwall.The company confirmed it was opening the store, but did not comment on the challenges of succeeding in Cornwall.
Julie Jasper, who manages the Rocks Locks shop, a Launceston locksmiths that also sells pasties, said: "I think local people love their local pasties and support their local businesses.Julie Jasper, who manages the Rocks Locks shop, a Launceston locksmiths that also sells pasties, said: "I think local people love their local pasties and support their local businesses.
"I haven't personally ever tasted a Greggs pasty - I wouldn't know what they are. I wouldn't go there. Absolutely not. I support local because I'm Cornish and I wouldn't eat anything like that.""I haven't personally ever tasted a Greggs pasty - I wouldn't know what they are. I wouldn't go there. Absolutely not. I support local because I'm Cornish and I wouldn't eat anything like that."
Second bite of the pasty for Greggs?Second bite of the pasty for Greggs?
Source: Cornish Pasty AssociationSource: Cornish Pasty Association
Head of Planning at Launceston Town Council, Councillor Rob Tremain, said: "It will be good for those working on the estate and will hopefully bring a little employment. It is a first for Launceston and a first for Cornwall."Head of Planning at Launceston Town Council, Councillor Rob Tremain, said: "It will be good for those working on the estate and will hopefully bring a little employment. It is a first for Launceston and a first for Cornwall."
He said he was not aware of anybody being concerned about the branch opening, and nobody had commented on Cornwall Council planning website.He said he was not aware of anybody being concerned about the branch opening, and nobody had commented on Cornwall Council planning website.
The new store will be next door to an established local butchers' shop, Philip Warren's, that also sells pasties.The new store will be next door to an established local butchers' shop, Philip Warren's, that also sells pasties.
Ian Warren said he was in favour of competition but accepted it could affect his business at busy times.Ian Warren said he was in favour of competition but accepted it could affect his business at busy times.
He said: "Us Cornish are very tribal and we tend to stick together, so I would never envisage them setting the world alight down here."He said: "Us Cornish are very tribal and we tend to stick together, so I would never envisage them setting the world alight down here."
Kim Conchie, of the Cornwall Chamber of Commerce, said he welcomed fresh investment and job opportunities.Kim Conchie, of the Cornwall Chamber of Commerce, said he welcomed fresh investment and job opportunities.
But he said: "Our love for the pasty above all other snacks in Cornwall has meant that previous incoming businesses have not had the success here that their business model projects from other parts of UK."But he said: "Our love for the pasty above all other snacks in Cornwall has meant that previous incoming businesses have not had the success here that their business model projects from other parts of UK."