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We Live in Zoom Now We Live in Zoom Now
(about 13 hours later)
On Sunday afternoon, Eleanor Dolan celebrated her 17th birthday in Minnesota with 20 of her closest friends. They listened to pop music and traded jokes. When the group broke out into “Happy Birthday to You,” Eleanor pulled a slice of cookie cheesecake close in front of her and pretended to blow out the toothpick she had substituted for a candle on top.On Sunday afternoon, Eleanor Dolan celebrated her 17th birthday in Minnesota with 20 of her closest friends. They listened to pop music and traded jokes. When the group broke out into “Happy Birthday to You,” Eleanor pulled a slice of cookie cheesecake close in front of her and pretended to blow out the toothpick she had substituted for a candle on top.
Then, she blew lightly on her computer screen. Miles away, her friends extinguished candles atop baked goods in front of them. The party was taking place over Zoom, a video calling app. Eleanor’s father briefly popped into her screen to take a photo.Then, she blew lightly on her computer screen. Miles away, her friends extinguished candles atop baked goods in front of them. The party was taking place over Zoom, a video calling app. Eleanor’s father briefly popped into her screen to take a photo.
Teenagers have jokingly referred to themselves as “Zoomers” online for years; now the name is literal. Overnight, Zoom has become a primary social platform for millions of people, a lot of them high school and college students, as those institutions move to online learning.Teenagers have jokingly referred to themselves as “Zoomers” online for years; now the name is literal. Overnight, Zoom has become a primary social platform for millions of people, a lot of them high school and college students, as those institutions move to online learning.
Zoom Video Communications is a videoconferencing company in San Jose, Calif., that has been thrust into the spotlight over the past week. On Monday morning, its iOS app became the top free download in Apple’s App Store.Zoom Video Communications is a videoconferencing company in San Jose, Calif., that has been thrust into the spotlight over the past week. On Monday morning, its iOS app became the top free download in Apple’s App Store.
On Sunday, nearly 600,000 people downloaded the app, its biggest day ever, according to Apptopia, which tracks mobile apps. While the stock market crashes, Zoom shares have soared this year, valuing the company at $29 billion — more than airlines like Delta, American Airlines or United Airlines.On Sunday, nearly 600,000 people downloaded the app, its biggest day ever, according to Apptopia, which tracks mobile apps. While the stock market crashes, Zoom shares have soared this year, valuing the company at $29 billion — more than airlines like Delta, American Airlines or United Airlines.
Zoom has been preparing for this moment since the new coronavirus began spreading in China in January. Even then it was easy to see that Zoom’s primary customer base — videoconferencing desk workers — would become more reliant on its services while quarantined at home. So the company began closely monitoring its capacity and started hosting free training sessions. In China, Zoom dropped its 40-minute limit for free calls.Zoom has been preparing for this moment since the new coronavirus began spreading in China in January. Even then it was easy to see that Zoom’s primary customer base — videoconferencing desk workers — would become more reliant on its services while quarantined at home. So the company began closely monitoring its capacity and started hosting free training sessions. In China, Zoom dropped its 40-minute limit for free calls.
But no amount of planning could have anticipated the company’s emergence as a cultural phenomenon used to host parties, concerts, church services and art shows. Zoom could not have prepared to become a meme.But no amount of planning could have anticipated the company’s emergence as a cultural phenomenon used to host parties, concerts, church services and art shows. Zoom could not have prepared to become a meme.
A Facebook group for young people trapped at home called Zoom Memes for Self Quaranteens, founded less than a week ago, has already grown to more than 150,000 members.A Facebook group for young people trapped at home called Zoom Memes for Self Quaranteens, founded less than a week ago, has already grown to more than 150,000 members.
College students across the country are going on Zoom blind dates. Parents of sixth-graders at Rosenbaum Yeshiva Of North Jersey organized a Zoom “recess” for their children. Ethel’s Club, a wellness platform, is conducting Zoom tarot card readings, breath work and cannabis hangouts.College students across the country are going on Zoom blind dates. Parents of sixth-graders at Rosenbaum Yeshiva Of North Jersey organized a Zoom “recess” for their children. Ethel’s Club, a wellness platform, is conducting Zoom tarot card readings, breath work and cannabis hangouts.
It is a high-stakes moment for Zoom, which was founded in 2011 by Eric Yuan, a former Cisco Systems executive. Its sudden cultural cachet also brings new concerns over privacy, security, content moderation, safety for young people and sensitivity to the seriousness of the pandemic. There’s also the tiny matter of keeping the service up and running.It is a high-stakes moment for Zoom, which was founded in 2011 by Eric Yuan, a former Cisco Systems executive. Its sudden cultural cachet also brings new concerns over privacy, security, content moderation, safety for young people and sensitivity to the seriousness of the pandemic. There’s also the tiny matter of keeping the service up and running.
“This is a very critical moment,” Mr. Yuan, Zoom’s chief executive, said on an analyst call earlier this month. “Overnight almost everybody read and understood they needed a tool like this.”“This is a very critical moment,” Mr. Yuan, Zoom’s chief executive, said on an analyst call earlier this month. “Overnight almost everybody read and understood they needed a tool like this.”
Virtual gatherings are proliferating. Harvard University, like many schools, has canceled all in-person graduate and undergraduate classes and will conduct them via Zoom.Virtual gatherings are proliferating. Harvard University, like many schools, has canceled all in-person graduate and undergraduate classes and will conduct them via Zoom.
A common joke among college students is that they all go to “Zoom University” now — the same school, just with very different price tags. Zoom University merch is already for sale on Amazon and RedBubble.A common joke among college students is that they all go to “Zoom University” now — the same school, just with very different price tags. Zoom University merch is already for sale on Amazon and RedBubble.
“We finally figured out what Z stands for in Gen Z,” a college student in the Zoom meme group joked.“We finally figured out what Z stands for in Gen Z,” a college student in the Zoom meme group joked.
Many students say that adjusting to school closings and public health guidelines to isolate has been incredibly hard. They have used Zoom to attempt to replicate some sense of normalcy. Parties, sorority socials and beer pong nights have found a new home on Zoom.Many students say that adjusting to school closings and public health guidelines to isolate has been incredibly hard. They have used Zoom to attempt to replicate some sense of normalcy. Parties, sorority socials and beer pong nights have found a new home on Zoom.
Some students developed Zoom-themed drinking games for Zoom parties, adjusting the popular game “never have I ever” to “never have I ever left quarantine.”Some students developed Zoom-themed drinking games for Zoom parties, adjusting the popular game “never have I ever” to “never have I ever left quarantine.”
“If someone can figure out how to invent a party atmosphere in this socially distant format, then I think it will be a mainstay,” said Lucas Moiseyev, a senior at Carnegie Mellon. “Twitch is to YouTube as Zoom can be to TikTok.”“If someone can figure out how to invent a party atmosphere in this socially distant format, then I think it will be a mainstay,” said Lucas Moiseyev, a senior at Carnegie Mellon. “Twitch is to YouTube as Zoom can be to TikTok.”
Mr. Moiseyev thinks the platform has potential to become part of Gen Z’s daily life, post-coronavirus, if the platform can incorporate more social features.Mr. Moiseyev thinks the platform has potential to become part of Gen Z’s daily life, post-coronavirus, if the platform can incorporate more social features.
Students say they want things like better direct messaging, more funny face filters and the kind of stickers, live video effects and editing tools they get on platforms like TikTok and Snapchat.Students say they want things like better direct messaging, more funny face filters and the kind of stickers, live video effects and editing tools they get on platforms like TikTok and Snapchat.
They also want to be able to discover fellow Zoomer hangouts. (The only way to find a Zoom party right now is through a link to it from elsewhere.)They also want to be able to discover fellow Zoomer hangouts. (The only way to find a Zoom party right now is through a link to it from elsewhere.)
For the time being, young people are being creative with what they have. Teenagers have created TikToks of Zoom hacks, like how to make it appear as if you’re in class when you’re not.For the time being, young people are being creative with what they have. Teenagers have created TikToks of Zoom hacks, like how to make it appear as if you’re in class when you’re not.
Uploading custom backgrounds has become a way for multiple users to screen share funny memes or videos. At a Zoom party on Saturday, one college student figured out how to adapt a meme and loop a video of Ricardo Milos, a male stripper, behind him.Uploading custom backgrounds has become a way for multiple users to screen share funny memes or videos. At a Zoom party on Saturday, one college student figured out how to adapt a meme and loop a video of Ricardo Milos, a male stripper, behind him.
As new Zoom users flock to the platform, social norms are still evolving. Michael Crisp, a student at Kansas State University, tweeted: “i’m unfamiliar with zoom etiquette. do we gotta ask to leave to go to the bathroom or what. can i have food? can my cat ride shotgun? do i absolutely need pants? this is my HOME bro.”As new Zoom users flock to the platform, social norms are still evolving. Michael Crisp, a student at Kansas State University, tweeted: “i’m unfamiliar with zoom etiquette. do we gotta ask to leave to go to the bathroom or what. can i have food? can my cat ride shotgun? do i absolutely need pants? this is my HOME bro.”
Any Zoom event with too many callers can also become chaotic. — Some people leave their microphones on, chat nonstop in the sidebar, flip their backgrounds around.Any Zoom event with too many callers can also become chaotic. — Some people leave their microphones on, chat nonstop in the sidebar, flip their backgrounds around.
On Saturday, a midnight Zoom party for young climate activists hosted by Ayisha Siddiqa, 21, a founder of Polluters Out, attracted more than 80 attendees, mostly teenagers. After about 30 minutes, the party got so big and boisterous that everyone broke out into smaller rooms.On Saturday, a midnight Zoom party for young climate activists hosted by Ayisha Siddiqa, 21, a founder of Polluters Out, attracted more than 80 attendees, mostly teenagers. After about 30 minutes, the party got so big and boisterous that everyone broke out into smaller rooms.
But why Zoom? Why not Skype, which has been around since 2003? Or Google Hangouts or Facebook Messenger or Apple’s FaceTime? They’ve all had a boost recently.But why Zoom? Why not Skype, which has been around since 2003? Or Google Hangouts or Facebook Messenger or Apple’s FaceTime? They’ve all had a boost recently.
Marco Polo, a video chat app, saw sign-ups increase nearly threefold last week over the previous week, the company said.Marco Polo, a video chat app, saw sign-ups increase nearly threefold last week over the previous week, the company said.
Zoom is baked into many colleges and schools already that use it. The product’s layout makes it easy to talk with multiple people at once. And Zoom has some features that mirror social media apps. A button called Touch Up My Appearance casts a soft focus over the video display, smoothing out the skin tone of the presenter like an Instagram filter. Custom backdrops can hide messy bedrooms.Zoom is baked into many colleges and schools already that use it. The product’s layout makes it easy to talk with multiple people at once. And Zoom has some features that mirror social media apps. A button called Touch Up My Appearance casts a soft focus over the video display, smoothing out the skin tone of the presenter like an Instagram filter. Custom backdrops can hide messy bedrooms.
Zoom has a “hotter brand” association,said Rishi Jaluria, a senior research analyst at D.A. Davidson. “Younger people don’t want to use the older technology.”Zoom has a “hotter brand” association,said Rishi Jaluria, a senior research analyst at D.A. Davidson. “Younger people don’t want to use the older technology.”
Joshua Rush, 18, a high school senior in Los Angeles, said: “Out of nowhere, I feel like Zoom has clout.”Joshua Rush, 18, a high school senior in Los Angeles, said: “Out of nowhere, I feel like Zoom has clout.”
People also pick Zoom because it works. Paul Condra, a technology analyst at PitchBook, said Zoom’s reliability and simplicity has made it the “standard” in videoconferencing software.People also pick Zoom because it works. Paul Condra, a technology analyst at PitchBook, said Zoom’s reliability and simplicity has made it the “standard” in videoconferencing software.
“This is a crisis tailor-made for Zoom,” Mr. Condra said.
As with all products, users should be careful embracing Zoom without being aware of some of the privacy issues. Jules Polonetsky, the chief executive of the Future of Privacy Forum, warned that Zoom’s terms of service includes some stipulations that could overreach into invading user privacy.
“The standard Zoom privacy policy allows data to be shared for targeted advertising,” Mr. Polonetsky wrote in an email interview. And some of the company’s standard terms are not consistent with the Family Educational Rights and Privacy Act, or FERPA, “in addition to many of the 130+ state student privacy laws passed since 2014,” he added.
Updated June 22, 2020Updated June 22, 2020
A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.
The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.
The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.
So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.
Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.
A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.
The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.
States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people.States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people.
Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.
If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)
If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.
If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested.If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested.
“This is a crisis tailor-made for Zoom,” Mr. Condra said.
As with all products, users should be careful embracing Zoom without being aware of some of the privacy issues. Jules Polonetsky, the chief executive of the Future of Privacy Forum, warned that Zoom’s terms of service includes some stipulations that could overreach into invading user privacy.
“The standard Zoom privacy policy allows data to be shared for targeted advertising,” Mr. Polonetsky wrote in an email interview. And some of the company’s standard terms are not consistent with the Family Educational Rights and Privacy Act, or FERPA, “in addition to many of the 130+ state student privacy laws passed since 2014,” he added.
For workers using the software during business hours, Zoom also includes a feature that can track some aspects of whether a participant is multitasking on a computer and report it back to the host of the call.For workers using the software during business hours, Zoom also includes a feature that can track some aspects of whether a participant is multitasking on a computer and report it back to the host of the call.
“Most users will have no idea,” Mr. Polonetsky said. “Zoom should make it very obvious when this setting is enabled or some people are going to be extremely embarrassed.”“Most users will have no idea,” Mr. Polonetsky said. “Zoom should make it very obvious when this setting is enabled or some people are going to be extremely embarrassed.”
A Zoom spokeswoman said this feature is designed for employers to ensure workers complete training. It is switched off by default.A Zoom spokeswoman said this feature is designed for employers to ensure workers complete training. It is switched off by default.
There is also concern that as Zoom grows in popularity, the company will run into some of the content moderation issues familiar to companies like Facebook, Twitter and other social networks, where people have posted suicides, traded in child exploitation material and have used the platforms to live-stream mass shootings.There is also concern that as Zoom grows in popularity, the company will run into some of the content moderation issues familiar to companies like Facebook, Twitter and other social networks, where people have posted suicides, traded in child exploitation material and have used the platforms to live-stream mass shootings.
Last year a court case in Pennsylvania showed that Zoom was used to distribute child pornography.Last year a court case in Pennsylvania showed that Zoom was used to distribute child pornography.
“With much broader adoption, abuse and misuse will follow, so Zoom should be getting ready to handle reports and complaints,” Mr. Polonetsky said. But because Zoom is set up as a conference call service, not a publication platform like Facebook, it may face fewer issues than the traditional social networks.“With much broader adoption, abuse and misuse will follow, so Zoom should be getting ready to handle reports and complaints,” Mr. Polonetsky said. But because Zoom is set up as a conference call service, not a publication platform like Facebook, it may face fewer issues than the traditional social networks.
A Zoom spokeswoman said, “Zoom is designed to be used as a business service, and our user policies explicitly prohibit any illegal or abusive activity or content on the platform, including any activities that threaten, exploit or otherwise harm children.”A Zoom spokeswoman said, “Zoom is designed to be used as a business service, and our user policies explicitly prohibit any illegal or abusive activity or content on the platform, including any activities that threaten, exploit or otherwise harm children.”
On Monday morning, teachers at thousands of schools across the United States dialed into Zoom for the first time and began delivering virtual lessons. Zoom executives, including Mr. Yuan, did triage — on Zoom, of course — from their homes in Silicon Valley.On Monday morning, teachers at thousands of schools across the United States dialed into Zoom for the first time and began delivering virtual lessons. Zoom executives, including Mr. Yuan, did triage — on Zoom, of course — from their homes in Silicon Valley.
The schools were taking advantage of Zoom’s decision, announced last week, to make its services free for kindergarten through high schools in the United States, Italy and Japan.The schools were taking advantage of Zoom’s decision, announced last week, to make its services free for kindergarten through high schools in the United States, Italy and Japan.
Zoom operates a “freemium” business model: Groups of up to 100 people can use it for 40 minutes at a time at no charge, but must pay $14.99 per month or more for extra features, like bigger groups and administrative controls.Zoom operates a “freemium” business model: Groups of up to 100 people can use it for 40 minutes at a time at no charge, but must pay $14.99 per month or more for extra features, like bigger groups and administrative controls.
It’s not clear whether the influx of families, teenagers and tarot card readers will translate to an influx in revenue for Zoom. Mr. Jaluria, the D.A. Davidson analyst, said that over time, the company “will get a benefit from this massive brand building that’s happening,” especially when the college students using it today enter, or hope to enter, the work force in a few years.It’s not clear whether the influx of families, teenagers and tarot card readers will translate to an influx in revenue for Zoom. Mr. Jaluria, the D.A. Davidson analyst, said that over time, the company “will get a benefit from this massive brand building that’s happening,” especially when the college students using it today enter, or hope to enter, the work force in a few years.
Zoom has carefully avoided coming off like a tone-deaf Silicon Valley company taking advantage of a crisis. (But it was busy. Citing the work of onboarding schools to the product, leadership was unavailable to talk to The New York Times.)Zoom has carefully avoided coming off like a tone-deaf Silicon Valley company taking advantage of a crisis. (But it was busy. Citing the work of onboarding schools to the product, leadership was unavailable to talk to The New York Times.)
The epidemic has broadened Mr. Yuan’s view of what it means to be a video communications provider, he wrote in a blog post last month. “I’m compelled to help anyone who needs it,” he said.The epidemic has broadened Mr. Yuan’s view of what it means to be a video communications provider, he wrote in a blog post last month. “I’m compelled to help anyone who needs it,” he said.
On Saturday night, Claire Tran, 22, hosted her first Zoom party after being holed up in her Washington, D.C., apartment for nearly a week. Twenty-one of her friends popped in throughout the four-hour event.On Saturday night, Claire Tran, 22, hosted her first Zoom party after being holed up in her Washington, D.C., apartment for nearly a week. Twenty-one of her friends popped in throughout the four-hour event.
“Before we started the call I was like, this is cool, maybe we’ll do this once a month,” she said. “After it ended, I was like, I need this every weekend or I’ll go crazy.”“Before we started the call I was like, this is cool, maybe we’ll do this once a month,” she said. “After it ended, I was like, I need this every weekend or I’ll go crazy.”