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| Two Veteran C.E.O.s Risk $1.8 Billion on a Streaming App. In a Pandemic. | Two Veteran C.E.O.s Risk $1.8 Billion on a Streaming App. In a Pandemic. |
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| LOS ANGELES — They had to cancel the premiere party. But Jeffrey Katzenberg and Meg Whitman have stuck with the April 6 start date of Quibi, the short-form video app for smartphones that they hope will attract millions of subscribers. | LOS ANGELES — They had to cancel the premiere party. But Jeffrey Katzenberg and Meg Whitman have stuck with the April 6 start date of Quibi, the short-form video app for smartphones that they hope will attract millions of subscribers. |
| After having led some of the nation’s top companies for decades, the two veteran executives have spent the last two years in start-up mode, prodding investors to kick in nearly $1.8 billion while courting producers and stars like Jennifer Lopez, LeBron James, Chance the Rapper, Idris Elba, Bill Murray, Steven Spielberg and Chrissy Teigen. Now Mr. Katzenberg and Ms. Whitman are ready to unveil their ambitious venture right in the middle of a pandemic. | After having led some of the nation’s top companies for decades, the two veteran executives have spent the last two years in start-up mode, prodding investors to kick in nearly $1.8 billion while courting producers and stars like Jennifer Lopez, LeBron James, Chance the Rapper, Idris Elba, Bill Murray, Steven Spielberg and Chrissy Teigen. Now Mr. Katzenberg and Ms. Whitman are ready to unveil their ambitious venture right in the middle of a pandemic. |
| “This is either going to be a massive home run or a massive swing and miss,” said Michael Goodman, a media analyst at Strategy Analytics. | “This is either going to be a massive home run or a massive swing and miss,” said Michael Goodman, a media analyst at Strategy Analytics. |
| Quibi, a portmanteau of “quick bites,” will offer movies, reality shows and news programs made for the smartphone, with no installment clocking in at more than 10 minutes. The offerings fall into three main categories: movies that will be released in chapters; documentaries and unscripted reality shows; and quick-hit news and sports reports from NBC, BBC, ESPN and others. Fifty shows will be available Monday. | Quibi, a portmanteau of “quick bites,” will offer movies, reality shows and news programs made for the smartphone, with no installment clocking in at more than 10 minutes. The offerings fall into three main categories: movies that will be released in chapters; documentaries and unscripted reality shows; and quick-hit news and sports reports from NBC, BBC, ESPN and others. Fifty shows will be available Monday. |
| Before the spread of the coronavirus, whenever Mr. Katzenberg and Ms. Whitman made their Quibi pitch, they described it as an on-the-go diversion for anyone standing in line at Starbucks or riding the subway. The pandemic changed the context. With potential customers largely confined to their homes, it will now go up against established platforms like Netflix and Amazon Prime Video that can be watched on any screen, including the living room TV. Quibi works only on the phone. | Before the spread of the coronavirus, whenever Mr. Katzenberg and Ms. Whitman made their Quibi pitch, they described it as an on-the-go diversion for anyone standing in line at Starbucks or riding the subway. The pandemic changed the context. With potential customers largely confined to their homes, it will now go up against established platforms like Netflix and Amazon Prime Video that can be watched on any screen, including the living room TV. Quibi works only on the phone. |
| Ms. Whitman said she wasn’t concerned about the crisis’s effect on the start-up’s chances. “Think about how often you use your phone when you’re homebound,” she said. “People who are home with their children would really like a 10-minute break.” | Ms. Whitman said she wasn’t concerned about the crisis’s effect on the start-up’s chances. “Think about how often you use your phone when you’re homebound,” she said. “People who are home with their children would really like a 10-minute break.” |
| There is also the question of how much people are willing to spend on streaming at a time when nearly 10 million are out of work. Entertainment options have also expanded while Mr. Katzenberg and Ms. Whitman were building their app with 267 employees in an open-floor office in Hollywood. The Walt Disney Company and Apple joined the streaming party in November, with Disney Plus and Apple TV Plus, and TikTok, filled with short homemade videos, had a spectacular rise, hypnotizing the young viewers Quibi hopes to attract. | There is also the question of how much people are willing to spend on streaming at a time when nearly 10 million are out of work. Entertainment options have also expanded while Mr. Katzenberg and Ms. Whitman were building their app with 267 employees in an open-floor office in Hollywood. The Walt Disney Company and Apple joined the streaming party in November, with Disney Plus and Apple TV Plus, and TikTok, filled with short homemade videos, had a spectacular rise, hypnotizing the young viewers Quibi hopes to attract. |
| Under those circumstances, Quibi (rhymes with “libby”) announced last month that it would be free for its first three months. After that, the cost will be $5 a month with ads and $8 without. Shortly after the announcement of the introductory offer, the company canceled its premiere party, which was expected to draw 150 celebrities among its 1,500 guests, because of the pandemic. But delay the launch? No way. | Under those circumstances, Quibi (rhymes with “libby”) announced last month that it would be free for its first three months. After that, the cost will be $5 a month with ads and $8 without. Shortly after the announcement of the introductory offer, the company canceled its premiere party, which was expected to draw 150 celebrities among its 1,500 guests, because of the pandemic. But delay the launch? No way. |
| “Given the quality and quantity and convenience of Quibi, we think it comes at a time when people are looking for relief, looking for distraction and looking to escape,” Mr. Katzenberg said. “Those are all the things we are trying to deliver to them.” | “Given the quality and quantity and convenience of Quibi, we think it comes at a time when people are looking for relief, looking for distraction and looking to escape,” Mr. Katzenberg said. “Those are all the things we are trying to deliver to them.” |
| Mr. Katzenberg, 69, and Ms. Whitman, 63, have dived headlong into a challenging third act, creating a product geared to people half their age at a time when millennials and Gen Z-ers have taken to needling their elders (see “OK Boomer”). | Mr. Katzenberg, 69, and Ms. Whitman, 63, have dived headlong into a challenging third act, creating a product geared to people half their age at a time when millennials and Gen Z-ers have taken to needling their elders (see “OK Boomer”). |
| The head of Walt Disney Studios at the time of the original version of “The Lion King,” Mr. Katzenberg has often gone against the grain. Passed over for the No. 2 job at Disney in 1994, he built a rival conglomerate, DreamWorks SKG, with Mr. Spielberg and David Geffen. He also waged a legal battle against his former employer, saying he had deserved more compensation. The bitter, headline-generating fight concluded with Disney handing him a settlement estimated at $250 million. | The head of Walt Disney Studios at the time of the original version of “The Lion King,” Mr. Katzenberg has often gone against the grain. Passed over for the No. 2 job at Disney in 1994, he built a rival conglomerate, DreamWorks SKG, with Mr. Spielberg and David Geffen. He also waged a legal battle against his former employer, saying he had deserved more compensation. The bitter, headline-generating fight concluded with Disney handing him a settlement estimated at $250 million. |
| DreamWorks faded, but DreamWorks Animation, the spinoff run by Mr. Katzenberg, survived until 2016, when Comcast’s NBCUniversal bought it for $3.8 billion. As part of the deal, Mr. Katzenberg received a $420 million payout — and reluctantly stepped aside. | DreamWorks faded, but DreamWorks Animation, the spinoff run by Mr. Katzenberg, survived until 2016, when Comcast’s NBCUniversal bought it for $3.8 billion. As part of the deal, Mr. Katzenberg received a $420 million payout — and reluctantly stepped aside. |
| In the back of his mind was a failed initiative similar to Quibi: Pop.com, a side venture he had started in 1999 with Mr. Spielberg, Brian Grazer and Ron Howard as a venue for video shorts. It went bust before it even launched. | In the back of his mind was a failed initiative similar to Quibi: Pop.com, a side venture he had started in 1999 with Mr. Spielberg, Brian Grazer and Ron Howard as a venue for video shorts. It went bust before it even launched. |
| Quibi’s other leader, one of the country’s most powerful female executives, rose through the ranks of American business at Disney, DreamWorks and Hasbro before she took eBay from a shop with a staff of 30 to a global powerhouse with 15,000 workers and $8 billion in annual revenue. When she left, in 2008, she was a billionaire. | Quibi’s other leader, one of the country’s most powerful female executives, rose through the ranks of American business at Disney, DreamWorks and Hasbro before she took eBay from a shop with a staff of 30 to a global powerhouse with 15,000 workers and $8 billion in annual revenue. When she left, in 2008, she was a billionaire. |
| She went on to spend more than $100 million of her fortune to run as a Republican for governor of California, only to lose the 2010 election to Jerry Brown. A return to business put her in charge of Hewlett-Packard, which she left in 2017. “I’ve been working straight for 35 years,” she said upon her departure. “I’m going to enjoy some downtime.” | She went on to spend more than $100 million of her fortune to run as a Republican for governor of California, only to lose the 2010 election to Jerry Brown. A return to business put her in charge of Hewlett-Packard, which she left in 2017. “I’ve been working straight for 35 years,” she said upon her departure. “I’m going to enjoy some downtime.” |
| But she soon joined Mr. Katzenberg at what was then called New TV, and they started bringing in money from Hollywood studios, the Chinese e-commerce giant Alibaba and other investors. “She doesn’t like this, but I keep saying we’re two old dogs who have a new trick,” Mr. Katzenberg said at the time. | But she soon joined Mr. Katzenberg at what was then called New TV, and they started bringing in money from Hollywood studios, the Chinese e-commerce giant Alibaba and other investors. “She doesn’t like this, but I keep saying we’re two old dogs who have a new trick,” Mr. Katzenberg said at the time. |
| Ms. Whitman left her home in Northern California for a West Hollywood high-rise. Now she can see Mr. Katzenberg’s house in Beverly Hills from her bedroom window. | Ms. Whitman left her home in Northern California for a West Hollywood high-rise. Now she can see Mr. Katzenberg’s house in Beverly Hills from her bedroom window. |
| Start-ups rarely run smoothly, and several prominent executives have left Quibi over the last year, including Janice Min, the former co-president of The Hollywood Reporter-Billboard Media Group; Diane Nelson, a former Warner Bros. executive; and Tim Connolly, a former Hulu executive. Mr. Katzenberg and Ms. Whitman are known as exacting managers who keep an eye on the tiniest detail. | Start-ups rarely run smoothly, and several prominent executives have left Quibi over the last year, including Janice Min, the former co-president of The Hollywood Reporter-Billboard Media Group; Diane Nelson, a former Warner Bros. executive; and Tim Connolly, a former Hulu executive. Mr. Katzenberg and Ms. Whitman are known as exacting managers who keep an eye on the tiniest detail. |
| The company has also had trouble getting the word out. Although Quibi spent millions on commercials that ran during the Super Bowl and the Oscars, 68 percent of participants in a Morning Consult/Hollywood Reporter poll last month said they were not familiar with the brand. | The company has also had trouble getting the word out. Although Quibi spent millions on commercials that ran during the Super Bowl and the Oscars, 68 percent of participants in a Morning Consult/Hollywood Reporter poll last month said they were not familiar with the brand. |
| “Part of the reason awareness is so low is they are building a new name,” said Ross Benes, a video analyst at eMarketer. “Quibi takes time to explain. It’s not super clear that this will cost you $5 a month and you’ll get a lot of short videos.” | “Part of the reason awareness is so low is they are building a new name,” said Ross Benes, a video analyst at eMarketer. “Quibi takes time to explain. It’s not super clear that this will cost you $5 a month and you’ll get a lot of short videos.” |
| Stay-at-home mandates have complicated the rollout, with meetings held via video conference. “Even though Zoom is great, I can’t really read the body language in the room,” Ms. Whitman said. “And that has always been an important part of how I gauge who is doing what to whom and how things are working.” | Stay-at-home mandates have complicated the rollout, with meetings held via video conference. “Even though Zoom is great, I can’t really read the body language in the room,” Ms. Whitman said. “And that has always been an important part of how I gauge who is doing what to whom and how things are working.” |
| Mr. Katzenberg and Ms. Whitman had an easy time making deals partly because of the terms they offer: The company pays for production costs and licensing rights, allowing the creators of Quibi programs to retain copyright, meaning they can sell their work to another platform or network after a set number of years. | Mr. Katzenberg and Ms. Whitman had an easy time making deals partly because of the terms they offer: The company pays for production costs and licensing rights, allowing the creators of Quibi programs to retain copyright, meaning they can sell their work to another platform or network after a set number of years. |
| Nicole Clemens, the president of Paramount Television, received an offer from Quibi for “When the Streetlights Go On,” a script about the aftermath of the murder of a suburban teenager that had once been shot as a Hulu pilot. “It was an incoming call,” Ms. Clemens said, “which is always nice to get.” The Quibi version will be part of the Monday launch. | Nicole Clemens, the president of Paramount Television, received an offer from Quibi for “When the Streetlights Go On,” a script about the aftermath of the murder of a suburban teenager that had once been shot as a Hulu pilot. “It was an incoming call,” Ms. Clemens said, “which is always nice to get.” The Quibi version will be part of the Monday launch. |
| Updated June 12, 2020 | |
| Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks. | |
| So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement. | So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement. |
| A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study. | A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study. |
| The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April. | The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April. |
| Mass protests against police brutality that have brought thousands of people onto the streets in cities across America are raising the specter of new coronavirus outbreaks, prompting political leaders, physicians and public health experts to warn that the crowds could cause a surge in cases. While many political leaders affirmed the right of protesters to express themselves, they urged the demonstrators to wear face masks and maintain social distancing, both to protect themselves and to prevent further community spread of the virus. Some infectious disease experts were reassured by the fact that the protests were held outdoors, saying the open air settings could mitigate the risk of transmission. | Mass protests against police brutality that have brought thousands of people onto the streets in cities across America are raising the specter of new coronavirus outbreaks, prompting political leaders, physicians and public health experts to warn that the crowds could cause a surge in cases. While many political leaders affirmed the right of protesters to express themselves, they urged the demonstrators to wear face masks and maintain social distancing, both to protect themselves and to prevent further community spread of the virus. Some infectious disease experts were reassured by the fact that the protests were held outdoors, saying the open air settings could mitigate the risk of transmission. |
| Exercise researchers and physicians have some blunt advice for those of us aiming to return to regular exercise now: Start slowly and then rev up your workouts, also slowly. American adults tended to be about 12 percent less active after the stay-at-home mandates began in March than they were in January. But there are steps you can take to ease your way back into regular exercise safely. First, “start at no more than 50 percent of the exercise you were doing before Covid,” says Dr. Monica Rho, the chief of musculoskeletal medicine at the Shirley Ryan AbilityLab in Chicago. Thread in some preparatory squats, too, she advises. “When you haven’t been exercising, you lose muscle mass.” Expect some muscle twinges after these preliminary, post-lockdown sessions, especially a day or two later. But sudden or increasing pain during exercise is a clarion call to stop and return home. | Exercise researchers and physicians have some blunt advice for those of us aiming to return to regular exercise now: Start slowly and then rev up your workouts, also slowly. American adults tended to be about 12 percent less active after the stay-at-home mandates began in March than they were in January. But there are steps you can take to ease your way back into regular exercise safely. First, “start at no more than 50 percent of the exercise you were doing before Covid,” says Dr. Monica Rho, the chief of musculoskeletal medicine at the Shirley Ryan AbilityLab in Chicago. Thread in some preparatory squats, too, she advises. “When you haven’t been exercising, you lose muscle mass.” Expect some muscle twinges after these preliminary, post-lockdown sessions, especially a day or two later. But sudden or increasing pain during exercise is a clarion call to stop and return home. |
| States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people. | States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people. |
| Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days. | Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days. |
| If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.) | If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.) |
| Taking one’s temperature to look for signs of fever is not as easy as it sounds, as “normal” temperature numbers can vary, but generally, keep an eye out for a temperature of 100.5 degrees Fahrenheit or higher. If you don’t have a thermometer (they can be pricey these days), there are other ways to figure out if you have a fever, or are at risk of Covid-19 complications. | Taking one’s temperature to look for signs of fever is not as easy as it sounds, as “normal” temperature numbers can vary, but generally, keep an eye out for a temperature of 100.5 degrees Fahrenheit or higher. If you don’t have a thermometer (they can be pricey these days), there are other ways to figure out if you have a fever, or are at risk of Covid-19 complications. |
| The C.D.C. has recommended that all Americans wear cloth masks if they go out in public. This is a shift in federal guidance reflecting new concerns that the coronavirus is being spread by infected people who have no symptoms. Until now, the C.D.C., like the W.H.O., has advised that ordinary people don’t need to wear masks unless they are sick and coughing. Part of the reason was to preserve medical-grade masks for health care workers who desperately need them at a time when they are in continuously short supply. Masks don’t replace hand washing and social distancing. | The C.D.C. has recommended that all Americans wear cloth masks if they go out in public. This is a shift in federal guidance reflecting new concerns that the coronavirus is being spread by infected people who have no symptoms. Until now, the C.D.C., like the W.H.O., has advised that ordinary people don’t need to wear masks unless they are sick and coughing. Part of the reason was to preserve medical-grade masks for health care workers who desperately need them at a time when they are in continuously short supply. Masks don’t replace hand washing and social distancing. |
| If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others. | If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others. |
| If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested. | If you’re sick and you think you’ve been exposed to the new coronavirus, the C.D.C. recommends that you call your healthcare provider and explain your symptoms and fears. They will decide if you need to be tested. Keep in mind that there’s a chance — because of a lack of testing kits or because you’re asymptomatic, for instance — you won’t be able to get tested. |
| Writers who sign on have to follow a rule of Mr. Katzenberg’s: They must end each installment with a cliffhanger. Nick Santora, the writer of “Most Dangerous Game,” an action film starring Liam Hemsworth and Christoph Waltz, described hitting those marks as “hard but exhilarating.” To pull it off, he refashioned his 48-page pilot script, initially written for NBC, into a 150-page screenplay with a climax every 10 pages. | Writers who sign on have to follow a rule of Mr. Katzenberg’s: They must end each installment with a cliffhanger. Nick Santora, the writer of “Most Dangerous Game,” an action film starring Liam Hemsworth and Christoph Waltz, described hitting those marks as “hard but exhilarating.” To pull it off, he refashioned his 48-page pilot script, initially written for NBC, into a 150-page screenplay with a climax every 10 pages. |
| “When you’re writing a regular script, and you need a scene to tell a certain arc in your story, and it takes 12, 13 pages, it’s no big deal,” he said. “You can’t do that in Quibi. Once you get to page 10, you’re done.” | “When you’re writing a regular script, and you need a scene to tell a certain arc in your story, and it takes 12, 13 pages, it’s no big deal,” he said. “You can’t do that in Quibi. Once you get to page 10, you’re done.” |
| Quibi intends to set itself apart from YouTube, the leader in short-form digital video, because of its reliance on an old-fashioned Hollywood hallmark: production values. Quibi films cost up to $100,000 per minute. And Mr. Katzenberg’s long experience has taught him how to handle the talent, even as his reputation as a relentless boss holds firm. | Quibi intends to set itself apart from YouTube, the leader in short-form digital video, because of its reliance on an old-fashioned Hollywood hallmark: production values. Quibi films cost up to $100,000 per minute. And Mr. Katzenberg’s long experience has taught him how to handle the talent, even as his reputation as a relentless boss holds firm. |
| “You don’t always hear from the biggest exec at the company,” said Ryan Case, the director of “Flipped,” a comedy starring Will Forte and Kaitlin Olson. “But he called me, the writers and the cast members on a Saturday at our homes to say he was excited. It was both wonderful and classy.” | “You don’t always hear from the biggest exec at the company,” said Ryan Case, the director of “Flipped,” a comedy starring Will Forte and Kaitlin Olson. “But he called me, the writers and the cast members on a Saturday at our homes to say he was excited. It was both wonderful and classy.” |
| Unlike Disney Plus, which gained subscribers on the strength of its “Star Wars” series, “The Mandalorian,” Quibi hopes to lure viewers with its overall lineup. “I think we have fantastic shows,” Ms. Whitman said, “but I also think it’s the sum total of what we are offering, as opposed to one ‘Mandalorian.’” | Unlike Disney Plus, which gained subscribers on the strength of its “Star Wars” series, “The Mandalorian,” Quibi hopes to lure viewers with its overall lineup. “I think we have fantastic shows,” Ms. Whitman said, “but I also think it’s the sum total of what we are offering, as opposed to one ‘Mandalorian.’” |
| The companies making a line of Quibi programming called Daily Essentials have faced the toughest challenge. Madeleine Haeringer, an NBC News executive producer, spent months assembling a 50-person team able to produce twice-daily 5- to 7-minute news programs. Her job got trickier when employees were forced to work from home. A week before the start date, she delivered test episodes remotely, with anchors on iPads. | The companies making a line of Quibi programming called Daily Essentials have faced the toughest challenge. Madeleine Haeringer, an NBC News executive producer, spent months assembling a 50-person team able to produce twice-daily 5- to 7-minute news programs. Her job got trickier when employees were forced to work from home. A week before the start date, she delivered test episodes remotely, with anchors on iPads. |
| “It’s incredibly daunting,” Ms. Haeringer said. | “It’s incredibly daunting,” Ms. Haeringer said. |
| Quibi’s unscripted shows bring to mind cable fare and syndicated programs. Ms. Teigen’s “Chrissy’s Court” is the app’s answer to “Judge Judy,” and Ms. Lopez produces a show that follows celebrities as they give $100,000 to someone who meant a lot to them. | Quibi’s unscripted shows bring to mind cable fare and syndicated programs. Ms. Teigen’s “Chrissy’s Court” is the app’s answer to “Judge Judy,” and Ms. Lopez produces a show that follows celebrities as they give $100,000 to someone who meant a lot to them. |
| Will Quibi be the next digital thing or a flop? That is the $1.8 billion question. | Will Quibi be the next digital thing or a flop? That is the $1.8 billion question. |
| “On the plus side, Quibi is like nothing else,” said Mr. Goodman, the media analyst. “On the other hand, while we know that there is a tremendous amount of video being consumed on phones, we also know that people don’t want to pay for video on their phones.” | “On the plus side, Quibi is like nothing else,” said Mr. Goodman, the media analyst. “On the other hand, while we know that there is a tremendous amount of video being consumed on phones, we also know that people don’t want to pay for video on their phones.” |
| Mr. Katzenberg and Ms. Whitman say they will beat the odds. Noting Quibi’s debut slate of movies in chapters, Mr. Katzenberg said, “All five of those I think are great. Not good. Great.” | Mr. Katzenberg and Ms. Whitman say they will beat the odds. Noting Quibi’s debut slate of movies in chapters, Mr. Katzenberg said, “All five of those I think are great. Not good. Great.” |
| Ms. Whitman sounded more circumspect. “This is very different from a movie launch,” she said. “We are building a new consumer product.” | Ms. Whitman sounded more circumspect. “This is very different from a movie launch,” she said. “We are building a new consumer product.” |