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| Tops and joggers in as Boohoo lockdown sales boom | |
| (32 minutes later) | |
| Online fashion retailer Boohoo says it has found a new way of thriving in the coronavirus lockdown - by making people look good on video conference calls. | Online fashion retailer Boohoo says it has found a new way of thriving in the coronavirus lockdown - by making people look good on video conference calls. |
| The firm said it had seen a rise in sales of smart tops, as people working from home needed to keep up appearances on camera in front of their colleagues. | The firm said it had seen a rise in sales of smart tops, as people working from home needed to keep up appearances on camera in front of their colleagues. |
| The Manchester-based firm said demand for the items had contributed to a rise in sales during April. | The Manchester-based firm said demand for the items had contributed to a rise in sales during April. |
| Other sought-after lines included hoodies and jogging wear. | Other sought-after lines included hoodies and jogging wear. |
| Announcing its latest financial results, Boohoo said it was seeing "improved year-on-year growth of group sales during April", although it declined to give figures. | Announcing its latest financial results, Boohoo said it was seeing "improved year-on-year growth of group sales during April", although it declined to give figures. |
| In the year to the end of February, the group, which includes PrettyLittle Thing and other brands, made pre-tax profits of £92.2m, up 54% on the previous 12 months. | In the year to the end of February, the group, which includes PrettyLittle Thing and other brands, made pre-tax profits of £92.2m, up 54% on the previous 12 months. |
| Trading in March had been "mixed" because of the coronavirus pandemic, but performance had improved in more recent weeks, it said. | Trading in March had been "mixed" because of the coronavirus pandemic, but performance had improved in more recent weeks, it said. |
| A Boohoo spokesperson told the BBC: "People aren't really buying going-out items, but they are buying homewear - hoodies, joggers, tracksuit bottoms. | A Boohoo spokesperson told the BBC: "People aren't really buying going-out items, but they are buying homewear - hoodies, joggers, tracksuit bottoms. |
| "Sales of tops have gone up in particular, with everyone wanting to look smart on Zoom calls." | "Sales of tops have gone up in particular, with everyone wanting to look smart on Zoom calls." |
| Not all of Boohoo's products have been as well received. On Monday, the firm apologised after its range of fashion face masks caused an outcry. | Not all of Boohoo's products have been as well received. On Monday, the firm apologised after its range of fashion face masks caused an outcry. |
| The £5 masks came with messages such as "Eat, sleep, isolate, repeat" or "If you can read this, you are too close". | The £5 masks came with messages such as "Eat, sleep, isolate, repeat" or "If you can read this, you are too close". |
| Boohoo said it was "very sorry for any upset" and removed the masks from sale. It insisted they were not designed for "protection". | Boohoo said it was "very sorry for any upset" and removed the masks from sale. It insisted they were not designed for "protection". |